Phil Risher says most marketing agencies at the $1-3M revenue level run separate services like Google Ads and SEO without connecting to your CRM or sales team. His approach integrates everything, pools ROAS data, and builds automations so marketing and sales actually work together.
When you're like 1 to 3 million revenue, you're usually paying cookie cutter marketing companies to do like Google Ads, SEO, Facebook ads, something more fractionalized marketing. The problem is, and this is what I faced, was that they don't take your CRM data or your CRM into account to help you build automations inside of your sales funnel, or use the data to help you actually go back into marketing, to help you grow. So what my company does, at a fraction of the cost of what it would be to hire this whole team of people, you get a marketing team that gets bolted into your business, that works with your sales team, works with your CRM, builds automations in your sales funnel, but most importantly, pools return on ad spend data. So that way, whatever you're doing for new customers, visibility ads, you have a return on ad spend every single month.
