APBR2017 Bang When new product development fails in China mediating effects of voice behaviour and
This 2017 Asia Pacific Business Review article (Nguyen, Chen & De Cremer) examines how emotional and task conflict following new product development (NPD) failure in China affect subsequent NPD, and whether voice behaviour and learning from failure mediate those relationships. Using a survey of Chinese NPD practitioners (n=320; response rate 48.93%) and SEM, the study finds emotional conflict directly reduces NPD, while task conflict affects NPD only indirectly — fully mediated by voice behaviour and learning from failure. Voice behaviour and learning from failure are identified as important mechanisms to normalize conflict and improve post-failure NPD performance.
Questions this document answers
Asia Pacific Business Review, 2017, Vol. 23, No. 4, pp. 559–575.
DOI: 10.1080/13602381.2017.1339455; Published online: 20 June 2017.
Accepted 5 June 2017.
320 completed questionnaires; response rate 48.93%.
December 2015 to January 2016.