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The Power of Positive Reinforcement

29 Mar 2024 · 0 min

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0:25

A short YouTube segment by Amber Hollingsworth explaining how addiction alters brain chemistry and arguing that human connection—through increasing serotonin, oxytocin, and dopamine—can be more powerful than the substance high and help override addiction. The clip emphasizes interaction and positive reinforcement as therapeutic levers.

But it also changes their brain chemistry. And when you deal with an addicted loved one, their brain chemistry is crazy, right? They can't get dopamines from anything. But if you can interact just right, there's only one thing more powerful than addiction, and that is connection. And it's because of what happens in the brain chemicals. If you can get those little serotonins going and those little oxytocin and those little dopamines going, that will actually, believe it or not, override the high that comes from the substance.