Alex SwensonRecruiting Advisor| This is a digital version of Alex

A lot of families are doing all the things…

12 Jun 2026 · 1 min

Watch on YouTube

1:15

In this YouTube segment, a former Division I coach and recruiter speaks directly to parents of student‑athletes who feel stuck in the college recruiting process. He critiques the common “hope” mindset—attending tournaments, showcases, and camps without a clear plan—and argues that it yields little traction. Instead, he advocates a proactive approach: parents and athletes should identify target schools that fit athletically, academically, and geographically, then actively work to get on those coaches’ scouting lists. He explains that coaches pre‑select athletes for events, so simply showing up randomly won’t help. To operationalize this, he offers a proven recruiting plan that has helped hundreds of athletes and invites viewers to comment “nation” to receive it.

Chapters

As a parent, I know it can be super frustrating helping your athlete go through this recruiting process and there's nothing really happening. There's no traction and you're doing all the things and I know there's a million different opinions out there and you're doing all the tournaments and showcases and camps, but again, there's, there's nothing happening. It's really out of like a hope, right? Hopefully somebody will discover them. Hopefully a school will discover my athlete and you You know that hope is not a good strategy going through this, really through anything. It's where you're proactive, right? You are going after, you're flipping the script, you are recruiting the schools and you're going after them because these college coaches, as a former D1 coach, scout, recruiter, these coaches have a list of athletes they're going to see at their tournaments or camps or showcases and you got to get on that list. So you got to think about, well, how do I get on that list? Sitting back, just going to a random tournament, that's not how you get on a list, right? You be proactive in this recruiting process. You target the schools that are going to be a good fit for you, not only athletically but academically, geographically, and you target those schools. If you're looking for a better plan to do that, you want something to follow that's proven, that's helped hundreds and hundreds of athletes, comment "nation" down below and I'll send it to you.