Alex SwensonRecruiting Advisor| This is a digital version of Alex

“My kid’s coach will handle the recruiting.” 🤔 Let’s talk about how that actually plays out.

28 Jul 2026 · 2 min

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1:32

In this monologue, the speaker addresses parents who assume their child’s coach will manage college recruiting. He explains that coaches juggle full rosters, jobs, families, and seasons, leaving only a few minutes per athlete for recruiting. Most high‑school and club coaches lack college connections and a recruiting roadmap, so relying on them often leads to inaction: families expect the coach to act, coaches expect families to act, and the athlete’s recruiting window silently closes. The speaker urges families to treat coaches as allies but take charge themselves—building school lists, making contact, and running a recruiting plan. He promotes the Recruitable Athlete Challenge, a 30‑day, family‑led program starting August 1, with enrollment closing Friday, and invites viewers to comment “recruit” for the link.

Chapters

I was just talking to a parent who said we rely too much on our coach, and it's a common thing that I hear. My athlete's coach will handle the recruiting. Your athlete's coach might be great, they might genuinely care. Keep all that. You want your coach in your corner, but do the math with me. Your coach has a full roster, maybe an organization, a job, a family, a season to run. Divide their spare recruiting hours by every kid in that organization. What does your athlete get minutes. And here's the hard truth: most high school and club coaches don't have the college connections, and they've never been handed a recruiting roadmap either. It's not their fault, it was just never their job, especially with all the changes. And I've watched how this actually plays out. I saw family after family leave recruiting to their coach and nothing ever happened, not because anyone failed on purpose, because It just floated. The family thought the coach was on it. The coach thought the family was on it. Nobody was proactive either on either side, and the athlete's window quietly closed. So keep your coach as an ally, a reference, a resource, an advocate, but your family drives this. You build the list, you make the contact, you run the plan. Recruiting is a family decision, and only a family can drive a family decision. The Recruitable Athlete Challenge is that exact Plan. 30 days, your athlete sport, your grade, your family's in the driver's seat. Doors close this Friday. We start August 1st. Comment recruit and I'll send you the link.