Vision at all Costs
18 Jun 2025 · 0 min
0:14
Confident language like "we're coming to town" persuades more effectively than hesitant phrasing. Word choice shapes how authoritative and credible a message feels to your audience.
Confident language like "we're coming to town" persuades more effectively than hesitant phrasing. Word choice shapes how authoritative and credible a message feels to your audience.
It emphasizes this at all costs. There's just something different in the language you use. Like it's more convincing. You have more authority when you say we're coming to town versus we sure would like to find someone pretty in your market to hang our banner over the top of because of their production.
