Vision at all Costs
21 May 2025 · 0 min

0:14
Direct language sounds more convincing than tentative phrasing. Saying "we're coming to town" lands harder than elaborate, hedged versions. Confident wording persuades audiences and builds authority.

Direct language sounds more convincing than tentative phrasing. Saying "we're coming to town" lands harder than elaborate, hedged versions. Confident wording persuades audiences and builds authority.
It emphasizes this at all costs. There's just something different in the language you use. Like it's more convincing. You have more authority when you say we're coming to town versus we sure would like to find someone pretty in your market to hang our banner over the top of because of their production.