3 Beliefs That Keep You Going When Nothing Works

After 16 years building a business with no income or feedback, the speaker identifies three beliefs that kept him going: the opportunity exists, he'll find a way to it, and the payoff justifies the cost. These convictions must outweigh fear, uncertainty, and the myth of being ready.
Chapters
What would you have to believe to keep going for 16 years with zero positive feedback and say, I'm going to get up tomorrow and do it again? Years ago, my business was not delivering. I was working my guts out and wasn't making any money out of it. I was loving what I was doing, but I was like, how am I ever going to make this work? I didn't think it could work. And a friend of mine said, you need to focus differently. You need to let go of it. You need to reinvent how you're doing this. And he said, and the biggest problem is you think this is never going to work at the highest level. And so when I saw this guy, Mel Fisher, I thought to myself, what would I have to believe? He'd have to believe, number one, that the gold is out there, that the treasure is out there. You have to believe that this little business, this nothing right now, this idea in your head, that it's a treasure box that's out there. It's going to provide you what you really want. Now, if you believe it's out there, that's good, but that's not enough to keep going for 16 What else would you have to believe? Well, not only it's out there, but I will find it. I'll find the way. I'll keep persisting until. But even that, you need one more belief. It's worth it. It's worth the energy. It's worth the freedom I'll be able to have. It'll be worth it for my family. It'll be worth it because all my own time. It'll be worth it for the economic. It'll be worth all those things. If you have those 3 beliefs, You can succeed in this business, but you're going to have to push through the thing that everybody has, which is fear. We call it uncertainty. We call it being uncomfortable. The biggest mistake you can make is thinking you're not ready.
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