3 Secrets To Creating A Breakthrough in ANY Difficult Situation

What is a breakthrough? A breakthrough can happen many ways. It can come from an insight. It can come from being pissed off or increasing your desire. It come from watching a movie, having a conversation. Breakthroughs can come from anywhere, educational environment. But what is a breakthrough? Here's my definition. It's a moment in time which what once was impossible becomes possible and you act on it. I'm gonna say that again. A breakthrough is a moment in time. Why is that important? Because you, You can go from not having the answer to having the answer how fast, my friends? How fast? In a heartbeat. If you get in the right state, you'll get the right answer. You stay in the same state, it's impossible. You're stuck. Right? So it's a moment in time when the impossible suddenly becomes possible and you act on it. That's a breakthrough. Not just you have an insight. You act on it. If you're gonna have breakthroughs, I'll give you a fast shortcut. I'd rather have you figure this out. Normally I'd have you write down a breakthrough you've already had. Who's had an area in your life where you struggled to get a result? Maybe you got mad at yourself because you said you're going to do something, didn't do it, tried it, tried it, till one day something, you snapped and said, another day, another hour, I'm changing this crap now. Who's done this before? Say aye. Aye. So you've had breakthroughs. If I had more time, I'd be writing down and analyze it and then reveal this to you. For time's sake, I just got to tell you. There's 3 keys to a breakthrough. If you want a breakthrough in your business, in your finances, in your body, with your relationship, same 3 things. I spent my whole life studying breakthroughs and trying to make it more simple. You know why? Complexity is the enemy of execution. Jot it down. Complexity is the enemy of execution. I used to make myself feel so smart. I could describe things in such detail, but I found nobody followed through. It's harder to make it simple. So I want to give you 3 simple steps, but I'm going to give them to you in reverse order of importance. Why would I do that? Because this is the order people do it in, why they don't get a breakthrough. So what's the— there are 3 S's. The first key to a breakthrough is strategy. I am a strategist. As I said earlier, my whole life is finding the answers, the solutions, the tools to compress decades into days. Someone's figured something out, took them 15 years. I figure out how they did it, maybe I can teach it to somebody in 6 hours, 6 days, but it's not going to be 16 years. How many follow this? Say aye. Aye. So I know the value of strategies, and I'm a strategist, but it is the worst place to start, and it's where everybody starts. And there's a reason why, because there's a sequence to a breakthrough. If you do the wrong sequence, it's like knowing someone's phone number You have the right number, put in the wrong order, you don't reach them. You know the numbers to open a vault, you put the right numbers in the wrong order, doesn't open it. There is a sequence to breakthroughs. The one most people pursue— let's take a simple thing. 75% of America is overweight. It's the fattest country in the history of the world. No one likes to use the word fat, that's what it is. I used to be 38 pounds heavier than I am now. I told people I was big-boned, right? I was fat, right? So why are we so fat? Is it because the strategy for being fit and healthy and strong is so complex that only the most intellectual humans can understand it? Yes or no? Is it because it's so expensive to find those answers, only the top 0.1% can get access to the answers how to be fit and strong? Is that the problem? Yes or no? No. The problem is people start— figure out— start with how. When you start with how to do something that you've never done successfully, your brain feels uncertain and it rejects it. It's like, I'm not gonna— I don't want to fail. I've never done this before. I don't know what to do. If you do it with a team of people, you're going to fail as a team. As a culture, you can't start with strategy, or most of the times you're going to get limited results or no results. How many times has somebody gone to McKinsey and paid tens of millions of dollars for a strategy which comes to the company and it never gets implemented? Who knows what I'm talking about here? Say aye. Aye. Because number one, they built the strategy, and number two, you can't start with strategy. Because the problem isn't strategy first. Now don't get me wrong, some people might have the wrong strategy for losing weight, but it's not that complex. How far would you have to go from this building to get someone to help you to lose weight? How far would you go? There's gyms in the hotels. There's places that if you, God forbid, you walk to the gym, you could drive to it. You could download the answers onto your iPad or phone right now. You could hire a trainer. You have to work to not know how to be fit. And most people do because they're starting with strategy. Okay? It's not a strategy problem in most cases. It's the second thing you need for a breakthrough. It's a story problem. What is a story? A story is a set of beliefs that you tell yourself over and over again till you believe the story. There's an old phrase. It says, you tell us a lie big enough, loud enough, and long enough, sooner or later people believe you. Goebbels for Hitler did that. That's exactly what they did. But most of us are Hitler to ourselves. We keep telling ourselves, oh, I, uh, I want to lose weight, but I can't because I've tried— what, what have I tried? Shout it. What do people say? I've tried— if you tried everything, you'd be fit. Don't bullshit me, you've tried everything? What have you tried? I've tried hundreds of things. Hundreds? Name them. Well, I've tried thousands. Or I've tried dozens. Name them. I did do these two stupid things over and over again that don't work. That's what they mean when they say I've tried everything. Or why you don't have the relationship you want? All the good ones are gone, or they're gay and I'm not, or I'm gay and they're not. Bullshit. There's millions of people out there but you're trying to start with a strategy where you don't feel successful because you haven't been before. You have a story that tells you it won't work. And if you tell yourself a story over and over again, you'll believe it. Once you believe something, you only find things that support what you believe. I'm going to give you a test. Sit up in your chair with some energy. Look around this room as fast as you can and notice everything you can find that's brown. Try to see everything that's brown. Brown people, brown clothing, brown anything. Brown, brown, brown. Look around. Okay, close your eyes. Close your eyes. Tell me everything you saw that was red. How many seeing a lot more brown? Make some noise if you saw more brown. Make some noise. Okay, open your eyes and look for red. You have to find it. Look for red behind you, around you. Gotta find red. Look for red. Look for red. Look for red. How many found more red this time? If you did, say aye. Why did you find more red this time? Because you look for it. Seek and ye shall find. Listen to me now. Seek and ye shall find. Once you believe something, you only find what supports what you believe, whether it's true or not. I'll prove it to you. Seeking, you shall find, even if it's not there. How can I prove it to you? How many saw beige, called it brown just so you could get a higher score? Make some noise if you did that. How many saw Burgundy Called It Red just so you could feel successful? Our beliefs color what's going on. So change— write this down— change your story, change your life. If you want to change things, don't start with strategy, because if— how many times have you ever tried to help somebody and you start to help them and they start fighting you on it? Who's ever had this happen? Because their story says nothing will work. And they're certain. Now, belief is a feeling of certainty, and they're only certain because they told themselves over and again. A new story is a new life. How do you change it all in reality? You start with a third S and you make it number one. The third S is your state, the thing we've been talking about. There is nothing more powerful to change human performance than changing your state. Every athlete knows it. Anybody who's a performer knows it. Anybody who performs at a high level in business knows it. State is everything. Mental, emotional state. Have you ever been pissed off at somebody and then you noticed you remembered everything they've ever done that's ever pissed you off? Who knows what I'm talking about here? If you've experienced this, say "Aye." Or when you fall in love, try this for a second, just for fun. Make the sound of being in love. Go ahead, make the sound. Wow, it's been a while for some of you, clearly, huh? Whoa. Let's try that again. How about love and lust? Time where you couldn't stop thinking about somebody, want to be with them, want to make love with them. Make the sound of totally loving the lust. Go ahead. That was better, lasted longer. That's good. Now, when you're in love, what's wrong with life? You don't have any money. We don't need money, but it's okay. When you're in love with someone, what will you do for them? What? What? Anything. If they go, could you take out the trash? You go, take out the trash, of course. What else could I do for you? But after 7 days, 7 weeks, 7 months, or 70 years, somewhere in there, one day they say, you take out the trash? You go, what do I look like, your janitor? You go, I don't know what happened. We used to have so much passion. What happened? Your state controls your story. Your story controls whether you find a strategy or whether you make one. Sometimes there is no strategy, but if you have the right state and the right story, you'll come— who's done this before? Who's told you there's something that couldn't be done, but you got so in state about it, it was so committed to it, you figured a way, you made a new way? Who's done this before? Say aye. That's what makes you an innovator. So from this day forward, you want to change your relationship? You want to change your body? Want to change your finances? You want to change your business? Change the state of yourself and the team. That's what every quarterback knows how to do. If they don't, people will not perform. Second, come up with a story that empowers you. And then third, in those states with those stories, find a strategy that's proven or make one up. That's how breakthroughs happen.