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Anastasia fled Romania in 1989 with a three-year-old and no money, then built a $3 billion eyebrow brand from scratch. She launched at 40, created a product category that didn't exist, and now sells one item worldwide every nine seconds.

Anastasia fled Romania in 1989 with a three-year-old and no money, then built a $3 billion eyebrow brand from scratch. She launched at 40, created a product category that didn't exist, and now sells one item worldwide every nine seconds.
Our next founder saw an opportunity hiding in plain sight that no one else saw.
When I started, nobody had eyebrow products. I started a category in the beauty industry that didn't exist.
She escaped communist Romania in 1989.
People were living from day to day, going to bed empty stomach.
So you arrive in Los Angeles and they don't allow you to even bring a single dollar. How old's your baby?
He's 3 years old.
Told your boss you want to just do eyebrows. What did your boss say?
No, no, of course they They didn't agree. I never gave up. He was an immigrant as well. Somebody give them a chance. Give me a chance.
She spoke zero English and started that business at 40.
Every 9 seconds around the world, we sell one product. 9 seconds. 9 seconds.
And she's grown into a $3 billion brand.
If I was able to do it without speaking the language, without having money, without knowing anyone, anyone could do it.
Ladies and gentlemen, help me welcome the one and only Anastasia.

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