How ICON Is Using NASA Tech to Solve the Housing Crisis

5 Aug 2025 · 44 min
44:10

ICON founder Jason Ballard discusses the company's 3D concrete printing technology for building walls. Their new Phoenix printer cuts wall costs below $20 per square foot, compared to the industry standard of $35, and works with partners like Lennar and NASA. The company estimates 1.5 to 2 billion people globally lack adequate housing.

Questions this video answers

About $35 per square foot (National Association of Home Builders).

About $30 per square foot.

Phoenix (also referred to as Fenix/Olympus in the transcript).

Approximately 120 intensive days.

Between 1.5 and 2 billion people lack adequate housing; in the U.S. an estimated shortfall of 2.5 to 5 million housing units is cited.

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