The most powerful communicators read individual audience members' thoughts rather than playing to the crowd. They look directly at each person, infer their mental state, and adjust their message in real time. This creates a connection that spreads to everyone in the room.
Chapters
Quality people have learned to ask themselves certain questions to make better decisions. And about 98% of the time, not every time, I find out that the real limit is not in the world, it's in my head. Mind reading is the key. If you want to be a great influencer, you want to mind read. So what does mind read mean? When I'm searching an audience and I'm speaking, I don't do what most people do. 99% of speakers, when I talk to them and I ask them what they're focusing on when they go out there, they focus on the people clapping, smiling, nodding. I don't. When I'm speaking to the whole group, I'm going directly at the I look at them, I talk to them, I go after them, I influence them, and once I get them, I have everybody else already. Mind reading is when I see them, I read their minds. It's not hard to figure it out. I go, I know you guys might think the chairman drops by one day out of the year, he's gonna give us this brilliant plan, seagull management. What have I done? I've mind read what some are thinking, and there's this little chuckle, like, and then they go, wow, he's not unconscious, he knows this sounds crazy.