The British public wants lower taxes, safer streets, and housing they can afford. They want schools with enough places for their kids and a sense that hard work pays off. Not luxury. Just basics that actually work.
What do the public want? I think people want lower taxes, better safety. They want to feel as though there is a massive carrot in front of them and not a massive stick. So they want to feel there's a sense of social justice and the idea that if you work hard and you've got a degree of talent, that there is opportunity there for you to do some quite basic things, which is live in a comfortable property. We're not all after a mansion. In some cases that might be a flat. In some cases that might be a 4 or 5 bedroom house in Surrey. They want to feel as though that their children are safe when they go to school. They want to feel as though there are adequate school places. I want these kind of basic things.
Meet the Man Taking on Britain’s Failing Fast Food Industry & Building Young Entrepreneurs
