Dragons Den Investor Reveals How To Pitch To Millionaires & Master Any Business - Tej Lalvani

Tej Lalvani, a former Dragon's Den investor, breaks down why startups fail and what pitches actually work. He covers adapting to digital advertising and AI, and how the pandemic reshaped his healthcare business.
Running a business is like putting out fires every single day. And as a former Dragon, what are the glaring mistakes all startup businesses make? Fear of failure is what keeps you away from success, whether it's a product or service. Literally, eat, read, sleep that. What's the worst investment you ever made in the Den, we can read people a lot of the times. If you're trying to fake it, it'll usually come through. What's the truth behind why it ended? I guess sometimes, wow, the yucca has lost its charm. It's losing its competitive advantage. There's like, price of a Ferrari. But supplying the Nasoda. Action must be taken. How much power does the pharmaceutical industry have? A lot of power. Are they really serving humanity? Rishi, you're dead. Before you go in, do you give us the top three tips to create a great pitch? There's one thing, Tej, has business changed since you made your fortune? I think it's changing all the time. Right. As an entrepreneur, that's something you've got to get used to, the way of doing business. I mean, even if it's advertising, we traditionally looked at, well, retail, but also your advertising on, on press and magazines and print. I mean, that's changed significantly, obviously, into digital online advertising, you know, D2C. So the way you do business has certainly changed, not just the uk, but internationally. Do you think the change has kind of accelerated? You know, if you think about AI and you know, you mentioned D2C, like Google AdWords changed the advertising space. Does it feel like having to change quickly is more important than ever? 100%, I think. Even if you look at platforms like social media, they've evolved so quickly in every few years. How they work, the algorithms, the way you sort of connect with consumers and the attention of consumers in different platforms, whether it's YouTube or Instagram, TikTok. So I think that's changed significantly. And so you have to relearn to adapt very quickly. I mean, sudden things like the pandemic, I mean, who would have thought that would happen, right? And you've had to pivot almost significantly to survive. Was lockdown pandemic good for business for you or hard for business for you? Well, I mean, fortunately, I mean, being in the health care space, it was. It was good in the sense there was a huge amount of demand, but logistically, trying to keep up with it and manage supply chains was extremely complex and difficult. And, you know, a lot of people wanted immune products, vitamin D products. So that's where we. We were able to supply and sort of I guess, constantly. It's not as, you know, people look at the end result and say, wow, they're a successful entrepreneur. But of course, there's no overnight success. It takes.
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