A Dubai car rental mogul explains why Ferrari blacklisted him despite his wealth. He got the first red Ferrari Purosangue in the UAE, which angered the brand. Ferrari limits sales like Hermès does, only selling to VVIPs and longtime loyalists to protect exclusivity.
Can't walk into Ferrari and buy a car. And blacklisted, even if it's for my personal collection, not possible, because I'm the owner of a rent a car company. How does that make you feel? Very bad. You could buy a lot of cars from them, 100%, but they don't want that business. They don't want you rent a car, they don't want that. They don't want a rent a car or selling the car, resell dealers, all that kind of stuff. Do you think that adds weight and heritage to the brand or do you think that makes you feel like they're out of here? I feel like Ferrari want to be special, like Hermes. You walk in to get a bag, you can't get one. They want to make you feel like, hey, you really want it. You have to be VVIP or you have to be with us for a long time. You gotta be part of a family. The purosangue. I had the first one in the uae, a red one, and I got that from outside. They weren't happy with me.
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