Rob Moore owns seven McLarens but couldn't get allocation for the new W1. Dealers treated him like a rental customer, then offered him a golden pass only if he bought a £5 million Elvo he didn't need. He refused and escalated to McLaren's CEO instead.
The McLaren W1. I was struggling to get the allocation and I'm like, guys, I've got seven McLarens. They're like, yes, you're a rental car. This is going to be for my personal fleet. And then I reached out to a few other regions, because sometimes I buy from Europe. They're like, to me, if you buy the Elvo from us, we'll give you a direct golden pass to get a W1. I'm not going to go spend £5 million on a car that I don't need at all and then lose money on it. When I want to sell it, I put my mind to something. I'm going to get it. Spoken to the CEOs, spoken to the management. Do you want my business or not? Give him. What do you want?
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