A speaker bought Lamborghinis and McLarens not because he loved them, but to build his Instagram brand and launch his business. He lost $5-10k on each car yearly and admits the strategy wouldn't work today. He's since shifted to buying cars he actually wants.
Have you ever bought a car just for Instagram? In the early days when I was just hoofing through supercars, like brand new stuff like Aventador S, 720S, some really stupid non-investment purchases, just buying stuff to get my name out there and be like, oh, look at who's this. It just continually buying cars. That was my buying stuff for social media attention seeking phase, which was an important phase of my business. But I was always going to get here and start buying the stuff that I love. Don't get me wrong, those cars were fun, but I don't love them. Did you lose money on those? I was doing it in an era where people didn't. Even my 720S, I lost like 5 grand. Aventador S, 5, 10 grand maybe. Ran it for like a year. SV, lost $10,000 on it maybe. But you wouldn't be able to do that now, buying brand new cars at like a 720S out of the showroom. I mean, I'd be living under a bridge.
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