Trillion Dollar Man Dan Pena | Why 99% of People Will Never Make It
21 Nov 2025 · 121 min
Dan Peña, a self-made billionaire, explains his high-pressure coaching model and why most people fail at business. He covers Ukraine, US politics, socialism, and his seminar program that teaches people to buy and scale companies for wealth.
Questions this episode answers
December 16, 2024.
£27,000.
dampena.co.uk.
61%.
At least 75%.
Chapters
Dan, what's the state of the UK right now?
Post election is pretty screwed up. As you know. I attempted to run for, I didn't attempt, I tried hard to run for office and I got my brains beat in and the last public talk I gave, which was a town hall in Fort For, I said all the things that they didn't want to hear and that if the Liberal Party or the Labour Party, excuse me, has any brains, you're going to follow this and, and everybody's going to hate them. Well, they're following it. You know, they said they wouldn't raise taxes and all these things they said they wouldn't do and they're doing them. But the truth of the matter is other than a total devaluation of the currency, the pound, there's no way to get around. Nobody wants taxes, but nobody wants to give up any services. Okay. You know, everybody thinks that the aged and the veterans should get more assistance, but where's the money come from? Okay, you. And so it's a vicious circle. And unfortunately, in the beginning, two, three months ago, the labor government said these were five and 10 year plans. Now they're bellying up to the bar because under Scrutiny, these are 10, 20, 25, maybe never plans. And you won't. Well, you will, you're a young guy. But I mean, most people won't live long enough to see the changes that are implemented. And what's going to happen is after four or five years they're pissed off and they're going to call for an election. Okay? They have to have an election by some sort of statute in about five years. And it's likely that, I'm not sure that the Tories will get back in, but they're going to be mad at the current prime minister. And we were lulled into believing because he was a former head prosecutor, that he was a hard ass. Well, I haven't seen any of that yet. And I'm not, I'm not saying I won't see any of that, but the people are disappointed. The people, you know, have been another bait and switch. And he still has time to turn it around. But the only way he can turn it around, I'm talking about public opinion, is to change some of the edicts he already made that people are already upset about. And there's going to be a by election in two years or whatever they call it. And that'll be really the test or the benchmark as to what people think about him. But if you, his popularity is at, I want to say minus 39. I saw someplace. And that he's got the worst popularity of any prime minister in the first six months. I don't know if that's true or not because you don't know what's fake news and what's not fake news anymore.
That petition got millions of signatures.
I was just gonna bring that. Last time I checked, it had still about two and a half million. And that's a lot of people that get to sign a paper. That's a lot of people. And whether he pays attention to it or he's oblivious to it. I heard on driving back from London recently, I heard on the Vine Divine, the guy. The guy that does a TV show or radio show on Radio 2 and he also has a TV show. I think it was Jerry Vine. Jerry.
Dave. Jeremy.
Jeremy.
Jeremy.
He was interviewing Boris, right? Oh, now Boris was there to sell a book. Yeah, but I mean, he really roasted him. It was really a pretty good interview. Much more aggressive than the normal British interview on BBC for sure. And the. And Boris was pointing out the various things that he's done that of course Boris wouldn't have done, but he wouldn't. Boris wouldn't have got elected if he said that what he was really going to do. And. But in the last town hall, which I got really roasted for in the newspapers, I said that are the people up here in Scotland stupid, illiterate, or just brain dead? I said, the SNP hasn't done anything for us in 16 years yet they're going to get reelected. Well, 121 of their seats didn't get reelected. Only five or six seats that got reelected. Unfortunately, it was one of them, which is who I was running in the stronghold. But they've been saying the same crap for 15, 16, 17 years and they haven't implemented it. Of course, nobody's held them accountable. This is the first accountability up here in Scotland that the SNP ever had. And if they hadn't caught all these people cheating, stealing and all this other stuff, they probably wouldn't got thrown out of office. So you really have to show somebody with a hand in the cookie jar to get unelected up here. And it's not much different down south, the English. This is the country of giving you the benefit of the doubt. Now, on a moralistic, humanistic, philanthropic point of view, that's great. But if you're.
If you want to win. If you want to win.
Correct. But if you're running a country giving everybody a second chance, you know, if we were at war, I Said for years and years and years we'd all be dead. I find it very interesting now that the President of Ukraine was on tv, a Sky interview and he said it wasn't the first time he said it, but he made it very clear that he would be willing to give up land to end the war. He would give up land so he could get, if he was guaranteed to be in the NATO. Okay. Before he said that was, that was off the table. Okay, it's on the table. We're, you know, a couple years into the war, so he's had time to reflect. But to me that's a sign of weakness and Putin's going to see it as a sign of weakness. And it's not a coincidence that Putin is putting on steam, he's bombing stuff, but that he wouldn't wasn't bombing before, he's bombing their energy, energy infrastructure, etc. Etc. To put the heat on him. And they're trying to take as much land back. So when they draw the line, the Putin Russia has gathered back as much of the land that the Ukraine has taken. But it's a shit show. Now all this is happening because Trump's coming into office. Now, it has little or nothing to do with the Biden administration, the tail end of the lame dunk Biden administration. But as I would be doing, just like they're doing, the Democrats in America are trying to give credit to Biden's administration because he's going to be in office. If there's some sort of ceasefire, a real ceasefire, and there's some sort of not pardon, but where the war looks like it's going to end, Biden will take credit for it. And as his legacy going out, and Trump, when he comes in, will say, the only reason this happened was because I'm coming in. Now, a lot of that's true because President elect Trump is a wild card. You never know for sure what he's gonna do.
So I wanna come to America. Okay, but back to the uk. Nigel Farage a few weeks ago said to me, and then quasi kwarteng said the same thing to me three days later on this show, that the UK is becoming a far left socialist state. Do you agree with that?
Yes.
And that doesn't sound good to me. Does socialism ever end well to the socialists?
Yes.
To the people who benefit, that is people who don't work or people in the civil service with no accountability?
Correct. Yeah. They'll tell you it works, but for the other side of the coin, it doesn't. Because there's little or no accountability in a socialistic regime or reign. There isn't. But again, no, you know, I don't remember who said it. You know, if you don't pay attention to the history, history will repeat itself. Okay, well, that's true. And I've been here 40 years now, almost 41 years, and they, being populous, don't want to. Now some of the rich people I know say they're afraid to hold people accountable because then someday they'll be held accountable. I don't know. I'm not part of the establishment. I'm not part of that elite group that ostensibly runs Britain. But I know that they would not under any regime, under any political party want to be held strictly accountable. I met with the head of a charity up here a week ago today, okay. And he was telling me that he does it for free. This free part time job 10, 11, 12 years ago has now turned into a full time non paying job. He feels, not guilt's the wrong word, but he feels a professional responsibility to stay in the saddle. And they've been looking for a replacement for him for I don't know how. Now I said I went to a board meeting of the same organization a few weeks before and that's why we're having coffee last Sunday. And I said that managing nonprofits is like managing cats because most of the non profit people aren't getting paid. And so if it's convenient for them to do it, they do it. If it's not convenient, they don't do it. And they said quietly at that meeting that I attended, that's true, but there's nothing we can do about it. Okay? We have all these tasks that need to be done and we have, at some level a spokesperson is biting off more of the we can't, we don't have enough time, but we're volunteering to do it and we have no money, we have no budget to pay anybody anything yet. We want to seem good, we want to look good to the public. And so we keep volunteering. And some of the people have been in office, not their office, non paid office, for 25, 30 years. And now they're older than the tooth, they don't have the energy. When they were your age, they had the energy to do this stuff. They had the desire to do this stuff. But now they have neither the energy or the desire and there's nobody to take their place in the volunteering non profit world. The worst thing you can do is resign from a position even though it's Non paid and it's voluntary without a replacement. Because now you're letting them down. I didn't even know what that meant when I first came to Britain. I've been let down. And so these guys and gals don't want to let anybody down. So they stay in the saddle in name only, and they're not really doing anything. And the we, because, you know, I have a British passport, we again, would rather be liked, and that's kind of a British thing. And I said the last time you interviewed me, yet 160 years ago, we ruled the world with something called gunboat diplomacy. We rolled into the harbors, we shot a few shots across their bow, and either they acquiesced or we, you know, we blew the cities apart. I'm not saying that's the right thing to do, but it certainly worked. And that's what built a lot of the empire. Okay. Of course, we have maybe 10% or 20% of the empire left. And I'm not suggesting you go, you know, and roll our navy, which is undersized. We have the smallest navy since the Crimea War, we have the smallest military since the Crimea War, et cetera, et cetera. But something's got to change. We've had, again, Britain, we've had the last three heads of the armed forces, one of which, his name was Guthrie, say, we couldn't fight anybody, which is, you know, unless we went nuclear, and nobody wants that. I show at my recent talk, there's a film that's about three minutes long. It shows if, perchance, Putin would, by accident or on purpose, somehow bomb a NATO country, and NATO responded by adhering to the agreement NATO has, it would take 42 minutes and 239 million people would be dead in Russia for the bombs, atomic bombs, wow. From missiles, all these things that we have around 42 minutes, 239 million people would be evaporated.
Do you think we're close to something like that happening?
I certainly hope it's not a strategy, but I certainly hope not. No. I said no because we're smart enough to know. We still remember Hiroshima and Nagasaki. Only person ever dropped knowingly atomic bombs on anybody was the US and the. The movie Oppenheimer, although flawed in some areas, pretty much showed what a shit show it was.
But we don't learn from history. No, as humans, we're bad at learning from history.
No, we are. And it's about. It's 80 years since when we did that.
And as soon as the older generation have forgotten that and they've gone correct, same mistakes.
Yeah, yeah. And so I'm a product of that generation. But nobody, even today, a lot of stuff's getting done because of Trump and what he may or may not do. There's certain things that everybody's pretty sure that he won't do. I don't know how you can draw well, I don't know where they draw the line. They're pretty sure that he won't do anything nuclear. Okay. And the theory is because for selfish reasons, his empire would evaporate. Okay. Speaking of empires evaporating, we haven't got over to the US yet, but if Trump does 10, 15, 20% of what he is going to he says he's going to do, the person on the planet that's going to be most affected is Elon Musk. He's going to lose 10, 20, 50% of his net worth. Because first of all, if they put on tariffs from China, his biggest source of revenue is China. Okay. His contracts. We will see if his relationship with Elon is real. Beyond the capacity to save Elon and other rich guys like him from losing a bunch of money. We'll soon be able to tell. And how well Elon will be able to stand up to that pressure of the shareholders, because nobody has more to lose when stock, Tesla stock goes down because he's by far the biggest shareholder. The same with Microsoft. Even though Bill Gates is not the largest shareholder anymore, he's certainly in the top three or four shareholders. I mean, his net worth will go down by the billions, if not the tens of billions. And I know Trump knows that, and I know the guys that advise Trump know that. But it's easier to rattle a saber before you get in office. Now, if what they say they're going to do, and Elon is the co head of the department to make stuff more efficient. Between 20 and 40,000 employees, the federal government are going to be out of work on January 20th. Between 20 and 40,000. I put on my social media a couple days ago that 25% of all the federal buildings are empty in Washington D.C. currently, today or last week.
They're working from home or not working at all?
No, not that kind. Not that kind of empty.
Right.
Empty. Empty. Right. Okay. I think it came in the New York Times, the Washington Post or something. And the. And I said that the tsunami was coming the fourth door. I didn't know the tsunami was going to be a total evaporation of the Democratic Party in the United States. I thought. And still. So the next door or the Fifth door is going to be commercial real estate because as I said, what do.
You think it's going to drop?
It has already dropped.
Yeah. London's down 40% in some areas.
Correct?
Yeah. Chelsea down to 2016.
23, no, 22 of the last 23 quarters. Mayfair real estate has gone down in value and you find it on page 42 of the Financial Times down in the right hand corner.
Is that because it's bad for the banks?
Oh absolutely, yeah. And there's a reason why.
Bad for their balance sheets.
When Elon Musk a year ago in November said his lease payments are about a billion seven worldwide, he says I'm not paying another payment of my rent or lease ever. Now his all his loans are non recourse, unlike in. One of the things I teach the kids in the seminar is how to get non recourse money. But the most people's loans, commercial loans for smaller buildings are recourse. When you get the money from Barclays, they expect you to pay it back. Okay. With big loans like Elon says. And nobody has brought it up. There was one small article in the Telegraph or something about a year ago where Elon says this and Elon is not paying any lease payments because he knows when it's a domino effect. One of the things I may or may not have mentioned about 10 months ago. So, largest building in St. Louis, 68 stories, sold empty. 100% empty. Sold for $3.4 million. 68 stories. Wow. It's basically, it's sold for the raw steel. Steel value of the, you know, the beams and shit. $3.4 million. Am I the only guy that looks at this shit just in the last week?
No, I did.
Okay, good, good.
A great time to buy for people like me.
Correct? Yeah, absolutely. I was just, I'm getting ready to. When I go to New York in a few days to make a couple of speeches and one of which is in diversity and you know, all that shit.
Okay, you need to be careful with that then.
Oh yeah, well I do, but I.
Mean, you know, you might get cancelled from that.
Yeah, yeah, well it's, it's, it's, it's not interesting, but it's interesting to me that nobody else sees it. And I had my staff in the last two, three days pull out all the headlines that they could find about 10 or 12 where some Walmart has just canceled their diversity program. The biggest employer of human beings on the planet.
They're not the only big firm that started recently.
Many more have. Yeah. And so a Lot of others.
So do you think the pendulum is swimming back?
Oh, yeah, absolutely.
If you're good at your job, you get a job. And if you're not, you don't.
You're fucked.
Yeah.
And the New York Times maybe a month ago said Wokeness is dead.
You don't believe that?
No, no. It's on its way to being dead because it swung for 10, 12, 14 years from the. All the way to the other end.
Yeah.
And I agreed when Elon Musk said about three, four years ago that Wokeness, in his opinion and in my opinion, was the future of the end of humankind. And I believe that. And the. Now with the overwhelming, resounding win for Trump, and I just heard on cnn, which is not a conservative station, he's likely to get almost all his appointees in, even with all the baggage they're carrying. I don't know how to stop that. I wanted to tape it, but I wanted to get up and get ready so I wasn't late. And he's going to get all these guys in and.
You mean with all their skeletons in the closet, you mean.
Yeah, skeletons and all.
None of them.
That's how pissed off the people are. They don't. They don't give A Churchill used to have a. I don't know if it's a mantra, but he had a motto. I don't care how uncivil, how heinous the person has his activities have been, as long as he's effective, I'd use him.
And that's why you think people like Trump, because he gets shit done.
He gets shit done. And you know, just as, you know, the. We used to say the joke back 20 years ago, how much? You went to McKinsey. Just say you're British Airlines. You went to McKenzie. Sort your shit out. Okay, so how much are they going to charge you? 5, 10, 25 million? 15 million. Okay. When are you going to get the report? In a year, the report will be 500 pages. I'll do the same work in 12 weeks for a million and a half. And It'll take us 12 weeks. Not a year they're going to take because McKinsey, not just McKinsey, but a Boston company, all the big consulting firms use boilerplate. 85% or 90, maybe even 95% of the reports are boilerplate. In other words, they use it someplace else. But now, in corporate world, the way out, or to protect yourself or to put defensive arrows in your quiver is that we hired McKenzie and we hired Boston Company or we hired these guys to write these reports. So when it all goes sideways, they believe Mackenzie and they blame Boston company. But if you read the fine print and the footnotes of these reports, I mean, there, there are gaps in the logic that you could drive, you know, a 5,000 pound lorry through protecting themselves so they don't get sued for malpractice. But we would rather hear rosy information. And again, especially in the last 24 to 36 months, you know, we would rather be liked. The Prime Minister knew he was not telling, as they say, he was telling porkies. Okay. He was telling lies.
You mean about not putting the taxes up?
Correct. He knew.
I mean, aren't the taxes now about as high as they've been since Second World War? Late 70s. Correct.
When, when the Beatles and all those.
Guys left the country because the taxes were so high last time. Every year now since 2020, double the number of millionaires, billionaires have left the UK. Does that not worry you?
No, no.
Do you not think it's bad for the country that all the people that earn the money is.
No, no. Whether it's bad for the country, it's bad for me. Are two different things. Right, Okay. I haven't really put a pencil to it recently, but at least 75% of my assets are outside Britain.
Right, so you don't care about the British.
No, I care, but I know I can't do anything about it.
Yeah, well, put all your assets outside of the uk.
Well now, but, but this lifestyle requires a certain amount of assets to be here.
Yeah, but you've got 75% of them.
Correct.
And is that because it got more penal for you to own assets?
Because as I managed the mentees, and some of which I've gone into business with, some of which I own 15, 20% of their company. And the. And now we're starting to exit. We just exited last week one in the U.S. i'll pay my U.S. taxes, so capital gains tax because I pay U.S. and UK taxes. And the, and so, so I have a, you know, a number of assets that are outside the uk, But I pay taxes where. You know, I told you the last time you interviewed me, Bunker Hunt, the famous billionaire from the Hunt family. He says, danny, if you're worried about paying taxes, you're not making enough fucking money.
But if VAT is 20%, corporation tax is 25, income is 45, national insurance is now nearly 15. You got business rates. I, I hear that, but that's, that's what socialism does, isn't it?
Well, I Know. Yeah, but. And that's why I. Today, as of today, as of an hour or an hour and a half ago, the. I have no backup plan. When I was your age, I spent 125% between 120 and 125%. Everything I made ever from my life since I got out of University in 1971 and only when I turned 60. Nineteen years ago, we started downsizing and selling off property and estates, etc. And we started a foundation and giving away money.
Okay, so you're only getting capital gains tax on those. You're not getting income tax and.
Yeah, right. Still high. It's outrageous.
Yeah, it is. I mean, income tax is nearly half. You've already paid 25%. You've already put 20% on top. I'm surprised it doesn't piss you. I mean, you're well known for being quite angry and direct.
Yeah. But I'm surprised it doesn't push, you know, 20, 25, 30 years ago when I, when I first became obvious to me, it did piss me off. And you know, I used to be a gold bug. You know the. I was one of the first. In the early 70s, I was one of the first. I remember the first year I made a million dollars taxable, it pissed me off. And so I became a. I wasn't a die hard gold bug, but I was kind of a half assed quasi gold bug. And so I had gold assets. And we have. Sally and I have stored illegally assets in tax havens. We don't have any of them. When we started eliminating all this stuff, it took us almost seven years to eliminate those assets, pay taxes where they were due and put the money in a foundation, which, I'm not following, J. Paul Getty, but that's what he did. Okay. There's a problem. When J. Paul Getty died, his claim to fame is he discovered oil in Saudi Arabia. He kicked. He was looking for. The joke is he was looking for a stone. He kicked it and fucking oil came up. And that's not too far wrong. It's not that far wrong from what really happened back then. The average price to extract a barrel of oil in Saudi Arabia when he was doing it in the 20s and 30s, was 10 cents. Okay. Or I was only 45 or 50 cents.
Yeah.
Okay. Now it costs about two bucks, two and a half dollars, maybe two pounds to extract a barrel of oil.
Yeah.
Okay. But when, when he died, he had great lawyers and he had started a foundation and so there was no estate for him to pay taxes on. Because he didn't have anything. All of his stuff was in the foundation, right. And so it took years and years and years negotiating with the federal government, the IRS and for him to find some basis because the IRS isn't just going to let you, when you're worth at that time, three or four billion dollars, they just let you willy nilly off the hook and not pay anything. So they negotiated and he paid something, which is nothing compared to his real wealth. I was privileged to be in his home in Mayfair, all this 30 years ago. And the, the curator, I think that's the right word, the curator of the home was showing me around. Every single square inch of the walls had something worth 3 million to 300 million in paintings and this and that and Michelangelo's. Okay, and that. Part of the deal I'm told that he cut is that he didn't have to pay taxes on any of that as long as he had opened up to the public. But then it became how often you have to open it up. I don't know if this is true or not. Every 10 years, one day. Now why the Inland, you know if that's true or not. Why the Inland Service? Didn't figure that out. But then I got to stay there one night, a fourth cousin or something that I was in a deal with, oil deal. But back to the uk, I don't know. I'm not suggesting any kind of revolt or revolution, but you can only take so much shit.
Well, people have started on the streets. They've started already.
So what's that going to come to?
Well, I mean, you've got, on the other side, people being put in prison for social media posts when prison's already full and they're letting out proper convicted criminals. I mean, when I came here last time, you thought humanity was at the start of the end of itself.
I still.
You thought so you think humanity is through, through.
And I gave you the quote from Professor Hawkins of Cambridge that he made in 204. And I didn't get smart until 10 years later, 2014. And the. And I didn't make the analogies, we're just slightly smarter than an average chimpanzee, okay? But by 2014, I had been coaching 11 years. And even though I didn't take copious records the first seven years, because I didn't think I was going to do this past seven years, because I thought I'd hit a trillion dollars in seven years maximum, even if I was in a coma, I had enough data to show that people don't Learn from the history. Now I've got 37 years from 31. I have 24 years of data. And they just. There's certain things, people. It's not that they can't do it, they won't do it. And my favorite example of Pavlov's dog and human nature is During World War I, the Battle of the Somme, which was near Verdun, France, where I was raised. As a little kid during the Korean War, I lived there. There's a young lieutenant with a swagger stick under his. What do you call it? And everybody down the line gets Dutch courage. They get a drink, okay? And then. And they shaved every day during World War I, which, they don't do that now, but they shaved every day. These, the Brits and the Canadians on the line and the Jerry's, the Nazis on the other line. And the little lieutenant at 20 or 21 years old, okay, goes over the top, boys. And it was proven that out of three people, one's gonna get his head blown up as soon as he puts his head up. One is gonna get maimed trying to make it across the field, and one, by the grace of somebody, is going to make it through. We get line after line after line of young lads did it because of.
The whistle, because of the training.
Training pride. Right, what do we have now? There was a survey about the time I last saw you done by the. The White Times, the Sunday Times, between ages of 18 and 38. If Britain was invaded, boots on the ground, by the Ruskies, how many would fight? 61% said no. 60. 61% said no.
Do you think that's a problem?
I know It's a problem. 61%. Who's going to determine the country?
Yeah, well, we're spending all our money on wars overseas.
Yeah, well, that's. There's. There's several, you know, counters to that, one of which is, you know, let's spend the money here. You know, why do we have people homeless here when we're paying for people in different parts of the world to fight? And Ukraine and Gaza and Israel are only the two most high profile. We're paying for other people. Ethiopia, Haiti, you name it, we're paying. But those are, you know, under the radar now because of the, one, the amount of money and two, the amount of people that are being killed. The. We're fucked.
But how long before humanity's gone then?
I don't know. I don't know that the. It's. And I, I'm sure I said, how come nobody's worried about the fucking asteroid in 2142? No, it's just been moved to 2182. 2182. It's gonna hit us. Nobody even talks about it.
Probably because we don't feel like we'll be alive then. So it's not our problem.
Okay, well, just as you won't be alive when the world ends when it's Armageddon. I love. I started also watching Walking Dead or Dead Walking or Walking Dead. I never watched that film before. I love it. You know, I could just see myself putting axes in people's skulls. You know another thing I started watching, I'd never watched Star Trek. I'm a Klayon. My personality is of a Kleon. You know, I think like that.
Yeah.
Okay. But anyway, because it's not going to bother you, but I asked at Oxford, 10 years ago, 2015, just after I had this revelation about us being fucked. I asked the students if you knew that no matter what we do, if we implemented all the safe havens for global warming of the alleged global. You know about. It would be a thousand years and we'd still have global warming. Would you be marching with a placard out in front of the USA embassy? And the little girl said, fuck no. Why? Another stat that I may not have mentioned. I love this stat for the. Not the women livers they used to be called, but the un, the World bank and International Monetary Fund came out with a study a year and a half ago that 131 years before women and men have equality in the world in jobs. 131 years. 131 motherfucking years. You know how when they're going to equality get in pay? 170 years.
Shouldn't we be paying for people who are best at the job? Absolutely.
Yeah, but there's too much bias. It's just like a couple years ago, the Yorkshire cricket, whatever, whoever manages cricket told Yorkshire that they, they had ingrained this, that racism. They were everything. They didn't do anything. Right.
Yeah.
Did anything change? No.
So you're saying we don't learn from our mistakes in history. Nothing changes and we're walking headlong like the walking dead into the end of civilization.
For those of you watch the new Mad Max movie. Not the one with. No, the old Mad Max movie. Mel Gibson. Not the new one that just came out in the last year or so. That's where we're going. I love it. I want to be that old pervert that's sitting up on the hill that's you know, he's got three eyes and too much inbreeding and he's got. He's fathered a thousand kids. And I mean, and the new gold, and I said this before, I told you, the new gold, the new bitfuck, everything is water. I've been saying this for 50 fucking years. The big money, the real money on the planet has been buying up water rights. Why do you think, sir, the Richard Branson, Bill Gates, amongst others, are the biggest landowners in the United States.
So it's not farming then, water rights? Right. Because that becomes scarce.
Everybody knows it except the meatheads listening to this.
Why do you call people who listen to this meatheads?
Because get a steak. Now, I've been saying this before it became not popular to eat meat and before Bill Gates said, you can give cows pills so they don't fart, because that is where most of the. What do you call it? Comes from. You know? Does a piece of meat talk back? No. Does a piece of meat have a thought? No. Do you eat a piece of meat? Some people do. Okay. And so when I look out at the audience, I see two things. I either see just steak after steak, and I'm into eating Tomahawk steaks now, 32, 45 ounces, you know, big ones and. Or I see dollar signs, euro signs, yen signs, pound signs. You're just a dollar sign to me.
Okay, so do you fundamentally not like people?
No, I fundamentally like, don't like uneducated people that have a lot of opinions.
Do you think most people are stupid?
Yeah.
How do you define smart?
Learning from their errors. Just as you've been alluded to four or five times, and most people don't. Okay. Why do 60% of the people with lung cancer smoke again?
Because they're addicted.
There's ways of getting around the addiction. I have a slide, a great slide, a clean lung of a 13 or 14 year old, never had a cigarette, and then a lung of a guy that's in fourth stage. Is that the last? Stage four?
Stage four, yeah.
Yeah. And it looks like a cheese pizza, the one that's got the cancer. Okay. But they smoke again. 60% of the people that have lung cancers continue either continue to snow smoke or their default, they fall back and they smoke again.
And you think it's because they're stupid?
Yep, they're stupid. I know, you know, I've known some of the guys, you know, some of the, the big guys, the. When I was in the military, they used to say, smoke them if you Got them. And your shirt, your blouse had a little. You could set a pack of cigarettes right here. So I smoked for about eight or nine days. Made me sick. And so I never smoked again. But because it was considered a privilege that I wasn't using, I smoked a few cigarettes. And this is before the. Just about the time that the, whatever that big study that came out in the mid-60s, it said that it was attached to cancer. And all the big tobacco companies says it wasn't. They lied for decades. When you've been around long enough and you've seen all these things happen over and over and over again, the people. But because people have virtually no self esteem, virtually no self worth, which promotes self confidence, they don't think they deserve.
Why do you think people have low self esteem?
Their parents. Remember, you're the average of the five people you hung around with. Maybe a mom, loving, nourishing. Most of them are okay. High percentage, 90, 99%. A dad that may or may not be around now, single. A mom. Raising kids is very normal. A brother or a sister. Okay. A grandparent and your next door neighbor. Now what in God's name do any of those people know anything about rearing high performance people? Nothing.
So we can't just disown your parents, can you?
Well, my. Our daughter, the one that has to make an appointment to talk to me, said she sat through the seminar the first time when she was 12 years old. She's now 38. 26 years ago, she, she came to one of my first seminars and she says, daddy, easy peasy. And I chose to have rich parents, so I'm not concerned. That was her comment at 12.
So do you think you failed her then?
No, I. No, I didn't fail her. I failed all the children because I wasn't tough enough. And I was tough. The Spectator magazine just wrote an article about me published two days ago, four days ago. And the nice young kid, I was smart enough to know that it wasn't. He was in here to praise me. Okay, I'm sorry. Yeah, but he sat right where your colleague's sitting and he. He asked me a similar question and I gave him the same answer. No, but he said, and it was. The article is called Tough Love. Why would anybody pay £27,000? This is in the second or third sense. Why would anybody pay £27,000 to get spit on? Beaten. Allegedly actually physically beaten. And then he asked me the question, and I said, I will neither confirm nor deny that. That I used to beat people in the 90s. Why would they come? He says, because I'm the last chance. I'm their last hope. The world is. The world is flat. Guthrie Castle is on just before the precipice to go down in the abyss. You've tried everything known to man to be successful. You've done all the podcasts, all the books, all the seminars, etc. And you're still not where you want to be. I'm the last bar in that last town. I'm your last drink. You either do it or go into the fucking abyss. I said that 30 years ago. I still believe it with all my heart. And in those days, I was doing the seminar for free. But then over time, I realized when you have nothing in the game, no skin in the game.
Free advice is worth every penny. When you pay, you pay attention.
Correct?
Yeah.
Yeah. And so now, you know, we've had an inordinate amount of success, but I would have been tougher on my kids, and I was pretty tough.
How do you feel when you're tough? Does it hurt inside to be tough, or is it just how you are?
It's just how I am. But in the beginning, when I first had children, it was a novelty because I didn't have anything that was with my DNA, my blood, a product of my loins, as they used to say.
So it made it hard to be tough to them.
That was harder. You know, I. I felt a squeamish feeling in my stomach.
Right.
I don't feel that feeling anymore. I haven't. I don't remember when I go to an orphanage that we support. There's an orphanage. It's a St. Therese orphanage. And I know I told you I put my money on the bitch before she became a saint. And she was a rough motherfucker. She was ruthless. There's countless stories and there's books that will never get published because they tell the truth about her. And I knew that, so I was drawn to her personality. So the first time we went to the. The orphanages, and they're split into two. One is for old gits like me that can't function. And they volunteers and the nuns take care of them. And then across the street is the orphanage where you can come and with the umbilical cord still connected to the baby, and put a baby in a drawer, you cut the umbilical cord and you push the drawer in. And on the other side of the big, tall, 15 foot fence, a nun pulls the little baby out and they take care of it from that point, you know, a few hours A few days old. And there was a boy there. This is 19, 2006. Ish. And there was a boy there that had encephalitis. I think it's when you're. You get pressure from liquid on the brain and your head gets big. Okay. At that time, he was allegedly. He was. They weren't sure. He was between 12 and 15 years old. He had a head this bit and a little teeny body. He was supposed to die any day. He's still alive. This is from 2006. And I can't look at him anymore.
Why not?
I feel very uncomfortable. I cry. Why I won't go to that part of the orphanage. Why I feel for the kid, see? And the nuns say, it's our pleasure. It's a miracle that we can take care of him. And now he smiles at you. Gut wrenching.
So are you misunderstood then? Because you know, there's so much.
Don't try to put any too goodness on me, please.
I'm not.
I've lived all these years.
I'm asking you a question.
I'm not giving you it. Okay. Don't give me too many accolades here.
I won't. I know you don't like that. Now I'm asking you a question. Are you misunderstood? I mean, this is probably the longest I've seen you without saying the word cunt.
Well, we're not in the interview too much, but. Okay.
Well, yeah, you're very aggressive with people. So are you misunderstood?
Is my aggression misunderstood?
Yeah.
Or is the reason for my aggression. The reason for my aggression 99 times out of 100 is because they're stupid.
So is it you losing control and impatience when.
No, no, no. I always have control. So, I mean, I'm not worried about that.
Yeah. So it's intentional.
My next birthday, I'll be 80. I'm running. And I said this when I was 60. I'm running out of Runway. I've only got so much time to give to people that need assistance. Okay. That assistance varies. Okay? They always think it's money, and it's not. It's almost never money. It's because they, you know, they lack the self confidence to go out and stand up and be counted for what they believe. And so they hear my wrath in the seminar. And it's on YouTube. I'm making a point. And we watch a webinar of a guy just recently from prison. He made about 28 or 30 million pounds. And I look at the audience. This is live. They look like somebody just, you know, like In a movie, like in a Star Trek movie. They shot him with some drug in the neck and they're dead above the shoulders. And I say with tears in my eyes, do you think this is a fake? Do you think that this is a central casting? You sorry cunts in prison. And he's teaching other people to do this in prison. And what the have you done? You should have rolled down the inside of your fat mama's leg. And they should have. What good has most of humanity brought to this planet? None. They revere people like Elon. The musk, the flavor of the day, which I believe 100 years from now, they're going to call him the Michael Angelo of this time period. He's so much more gifted. I don't know how he goes to sleep at night. I'm gifted, but not as gifted as he is. He must want to blow his brains out every night because he's talking to morons. He's talking to morons. And so get back to the black guy. And they go, I guess he just wanted it more than anything. You piece of. This is one of the attendees is saying this. Of course he did. And how bad did you want it? Some people that come to me have spent a half a million pounds on seminars and learned nothing. They're still spreadsheeting it.
What are they lacking? That successful people are balls. And why they're lacking balls? Parents who are too soft.
It transcends being soft. I mean, 61% of my attendees that come to the seminar by their own admission are accidents. 61% call it 60. And they're raised, unfortunately, many times as accidents. Example. One of the examples I use, it's been proven for 20, 30, 40 years that you can hear in your mama's tummy from the end of the first trimester, you can hear, okay, so now your biological mother and you inside the tummy are sitting there, and the parents. Biological parents are students. And students fuck around like we all did. And the biological father comes home and says, you know, blah, blah, blah, you know, you know, I didn't do the wellness test. And then she says something to the effect, of course, this is now when now they say we're pregnant. In my era, they didn't say that I'm pregnant, okay? And so he explodes and yelling at her, and he says, God, I'm gonna have to drop. I'm gonna have to get another job. I'm gonna have to drop out of medical school, you stupid bitch.
Blah, blah, blah.
You heard that and heard his treating your biological mother. And indirectly you doesn't change through pregnancy. And now you're a little shit, you know, you know, drape crawler, you know, and. And then fast forward four or five years. Your dad didn't have to drop out of a biological dad. It's not probably. They probably got married and is now a young doctor. Okay. And a planned child comes along, raised completely different and you know it. If not on a conscious level, on a subconscious level. There's countless studies about this.
So what skills, traits, values are people lacking to make them successful that their parents aren't giving them?
Intestinal fortitude.
Intestinal.
Intestinal fortitude.
Resilience.
Resilience, yeah. That's a British. See, you're more British than you think.
Yeah, resilience. Is there a way to develop resilience or do you just have to go out and take the fucking punches? Is it a lack of bravery to go out there?
No, no, there's two different ways to get resilience. One is take the punches. As Michael Tyson said, everybody's got a plan until he gets punched in the face. Okay. Which is very true. Apparently his plan didn't work out as well.
Well, I think it did, because I think he planned to take 20 million and give the fight away.
Well, I hear. And of course, my information is not as good as yours.
Well, I've got it from pretty good sources.
No, no, no, no, I'm agreeing. And there's going to be a second fight. So contract says two fights, right?
Well, in Saudi, 40 million. Well, in Saudi, they're offering him 700 to knock him out in the first round. I watch replays of that fight. He could have smoked him in 10 seconds. Do you agree?
I agree 100%.
But he needed the money, I guess.
Now, whether he. Well, I heard sarcastically from a. A very wealthy black guy, he says it'd be nice to think that Mike gave all that money he made off to charity. And everybody on the phone call laughed because we know that's probably not what he did with it.
Yeah, well, he must have really needed 20 million to throw a fight. Or not. Yeah.
Or not quite as hard.
Yeah, yeah, let him win. It's not. Not the same throw a fight, but yeah, I mean, he's been notoriously bad with money, hasn't he? What was he worth? 400 million at one point. Squander the whole lot, maybe more. Yeah, some resilience.
Yeah, resilience. And one of the reasons I was so successful when I came to Britain in 1981 was that I brought to the City, which is the financial, which is what the financial district used to be called. The, that temerity, that grit, that, that, that, that special sauce of aggression. Then seen the mantra of the city used to be, my word is my bond. I don't know what it is now. And we did big deals, hundreds of millions of pounds on a handshake or a phone call. Okay, fine, I agree, okay. I followed it up in due course in writing. And I used to laugh because due course used to mean sometime between now and never. Some of the biggest deals in the 80s and the early 90s got done with no paperwork. I mean, no, we agreed on the phone and that was it. Now there's. I might have mentioned one of my favorite statistics, especially to financial professionals in the 70s when I first came up, started up the ladder. $100 million deal, took you about six weeks to get done from the womb to completion. This is before Google and all the stuff, okay? Before the high speed computers, all you had was a little adding machine that you could type on. Now the Same deal takes 12 to 20 weeks. Same deal. Because now we have consensus management, okay? Now the investment banks, which used to be called merchant banks, don't put their own money in the deal. They put money they raised from somebody else in the deal with that consensus management that spreads the risk. So if it goes sideways, one guy isn't responsible or one gal is not responsible. A group of guys or gals are responsible and the kids today are afraid to pull the trigger. I just came back from Dubai. Two of my mentees, one an Ali, a black kid from South Africa, was there for the closing of his $82 million fund. And he left South Africa eight months before and he told his wife, I'm not coming back without the money. And it's kind of like come back on your shield or with your shield like the smart. And it took him eight months. So he was away from his family for eight months and I was there and we had a big celebration dinner. I was also there, the Carlings, which are from Scotland.
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And Graham runs the family office for the Carlings, and they have offices around the world. Now. It came to me eight years ago with five employees and $800,000 in turnover, and now he's got three or 4,000 employees and three or four or 500 million in turnover. They sold off a big chunk of their company to a Japanese hedge fund and it was closed. So I got to partake in two celebrations. What he did from Dundee, rather than tell his family, I'm not coming back unless I have the money, he moved there and is now a resident of Dubai. To me, Dubai is Las Vegas without slot machines, basically. But they both have huge balls. And in Graham's case, about fifth or eighth month of Corona, both his mother and dad died the same day. Different hospitals in Dundee. Okay, and, you know, good time to feel sorry for yourself no matter what your relationship was. But he just, you know, took an hour or two and dusted himself off and kept running towards the gunfire. That's why I use the terminology, running towards the gunfire, okay? And now I add metaphorically and kill every motherfucker you come across. Up, across, up against. Because they're not. Almost everybody operates their own life and in their business on a defensive mode. Rarely do you find somebody that operates on a offensive mode, okay? And so today's kids, they're growing up, you know, they don't have the piss and vinegar. They don't have the backbone. There's all kinds of words to use, but they just don't. And we train the kids. There's a second way, okay? Either punches in the face or Remember, you're. You're the average of the five people you. I don't like to use words average. Hang with, but hang with, spend time with. Okay, Frequent, have those five people assassins. And that's possible. And that's what I did. I had the military, I had a world class superhero dad who happened to be a real assassin, and I put myself.
Your dad was a real assassin for the CIA?
Yes, he was.
How many people did he kill?
If you read Google, I'm asking you. No, I don't know. I probably had maybe two conversations with him. My kid brother, who I just spent time with, he just turned 65 and he just retired between 13 and 31.
Your kid brother?
No, no. Told me that's what dad said. Right, okay, so on Google it says between 13 and 17.
So between 13 and 31 people, your dad is assassinated, according to your brother. So is, is that why you're tough?
No, I'm tough because he beat me like a rented mule. There's a snot of slide. Is that one word? There's a little film clip. I use a guy who was a zookeeper during Corona, I think he was in Nebraska or someplace, and there wasn't enough food to feed all the animals. And so he kept all the animals alive by some. And there was a pride of lions that they didn't have time, they didn't have money to support a lion trainer or whatever, so he did it and he did it with a slipper. And so if he didn't like the behavior of the lions as a growing up, from the time they're this big till the time they're this big, he'd slap him on the nose. There's dog trainers, but now it's not popular to use aggression on dogs.
Yeah.
And so now the lions weigh 5, 6, 700 pounds. And they show him there and when he walks in and they're, they all fighting with each other and if he takes his shoe off, boom. They're all on the ground, all fours, like the sphinx, looking up at him. That's how I raise my children.
So do you think parents now should be aggressive with their kids and should hit their kids?
No. Some kids, a scream at them is good enough, right? Some kids like me. Fuck you. A screamer. You're not gonna. You can scream at me all day.
Dad, you know, so you needed to be hit.
Correct. And it used to kill me. My brother and I were discussing this. This hurts me more than it hurts you, son. And he says, ah, dad used to tell me the same Thing. My kid brother's 15 years my junior. And what'd you think about that? Vince. That's his name. Well, I thought it was a load of. But I would never tell dad it was a load of as he's hitting me. But I got hit less than you. But I, you know. You turned out. My dad stood right under that chandelier with my arm around him like this. And he looked up at it and he said, son, just tell me it's not drugs. I mean, the money, the basis of my wealth. It's kind of like drugs, dad. It's oil and gas. But oil and gas is addictive too. And my dad came for three weeks, stayed six days and left. My mother never stepped into the castle.
Why?
Because she. She was toxic. She knew she was toxic. I knew she was toxic. And she didn't want to do anything to disrupt my success trail that I was blazing when I used to go to weddings and funerals 20, 25 years ago. And when I, you know, after a funeral everybody goes back to somebody's house and has cookies and coffee and drinks. Right. And the men normally congregate in some room. Okay. I'd walk into the room and my dad would say, this is my son that lives in a castle. So I said, dad, if you continue to do that, I'm not going to come to any more funerals. He couldn't help himself. I don't go. I don't go any more funerals while he was alive. Same thing with weddings. This is my son that lives in a castle. He couldn't help himself. It's like we had AN INFOMANIAC Here 10, 12 years ago that apparently unbeknownst to me, fucked every male on the estate at least three or four times. At least three or four.
Someone who stayed here?
No. She went to the seminar and slept.
With all the guys at the seminar.
Yeah. And I didn't know this.
And how did that make you feel?
I didn't really give a. But like she's told me, I can't help myself. Mr. Pena. Some people can't help it being dipshits. They have no background to be anything other than cannon fodder.
Is that just not natural selection? It's just the way it is.
It's natural.
Not everyone can be at the top of the game, can they?
Absolutely.
Otherwise you don't have a 1%.
Absolutely.
Yeah.
And I. I don't train people to be in the 1%. I train people being the point.0001%.
And roughly how much net worth Is that to be in there?
100 million.
Right. So you're only.
But you know what, the UK, not UK, who just came out with this World bank, came out with a statistic which I think is horseshit. What is wealthy considered wealth? 30 million.
All right. And you think that's.
Oh, that's, that's criminal.
Right. Chump change. Yeah. So what do you, or as my.
Driver, head of security would say? It's cheap as chips. I had never heard that before. Yeah, cheapest chips.
Yeah. So how much do you think is baseline wealth?
Well, the first 100 million.
Right, yeah. Because, I mean these studies say like you're, you know, you're well on the way. If you were earn 70,000 a year and any, any, any more than that, it doesn't make you any more happy.
Well, money may not buy everything, but, you know, it's because you don't know.
Where to shop, do you? Does money make you happy?
No. What makes me happy is getting people that would not have thought of those bigger numbers with more zeros and me kicking them across the goal line. There's a picture, it's not here, it's in the seminar room of me dragging three guys in a big net, an Asian guy, a black guy and a white guy across the goal line. Sally contends that's why I have a bad back, arthritic back, because I've been dragging these poor fuckers, the meatheads, across the goal line. And the. But I'll do whatever it takes. You know, I'm abusive, I'm, you know, the insulting. But my goal is to get you across the goal line.
But are there not other ways to do it?
I Nowhere near as effective as mine because I shot. Remember, I started these seminars for free. I started in kindergartens in east la, then went to grammar schools. Grammar school is different than here. Then I went to junior high schools, then I went to high schools, then I went to junior colleges. Free, free, free, free.
No one does anything.
One, one out of 10,000. And then I started giving free seminars at Heathrow Airport, LAX Airport, at the convention centers. 8, 900, 1,000 people. I even fed them. And the most I got where they complained the food was cold. Trying to feed a thousand people in a big room was apparently not easy. And then I started giving seminars around the country. The first seminar I gave was May of 1993 at the Sheraton Hotel in Los Angeles. I charged $1,000. The seminar started at 8:00 clock in the morning, went to 8:00 clock in the Evening, no breaks, no coffee, no milk, no nothing. Then at 8 o' clock in the evening, Q and A started. And I would not leave the seminar room until all the questions were answered. And the first seminar, the Questions went from 8 in the evening till 4 the next morning. A thousand. I had 63 people there, collected $63,000. Of those 63 people there, seven are in the hall of Fame today. That was 31 years ago. And then I started giving seminars. I got tired of traveling back and forth and so. And I made speeches at Harvard and these various places, which I still do. And then I, I honed in on the castle in my second year of seminars. And the first Castle seminar I think was $6,000 or £4,000, now about £27,000. And we feed you and etc. And we rent you a tuxedo kilt, blah blah blah, graduation night. And we continue to raise the price up until Corona. And since Corona, we haven't raised the price from 27,000 pounds. And the results have been overwhelmingly. You can almost measure them. I mean I can tell who's going to do what and what is it.
About those that do the best.
Those who get laser beam focus first, stays laser beam focused longest will win the most. It's the guys and the gals that come prepared. I have 32 gigs of free material and then I started giving the material away in 2005, free. So I went from the highest paid material all on the Internet to nothing, zero.
So people could go onto your website and get all that material. 98 today on Dampena.
Correct. Dampena co.uk and the. But it's the people that come.
So why would people pay £27,000 for the same information?
And I tell everybody, everybody thinks there's some secret sauce. There isn't the only secret sauce. And there's a guy named Roberto who is the only guy that's ever asked me in 31 years how many times am I going to get my return of my investment? Mr. Pink at that, when he went, it was only £22,000. How many times am I going to get the £22,000 back again? I don't know. But he pulled out 70 million in seven months. But he's the only guy that ever asked me that. And coincidentally I had no economic, I had no dog in that fight. I didn't benefit monetarily at all. And so the kids that pay the most come the most prepared. And we're going to keep it at £27,000. I've got three more years. And what Trump gave me now is where I thought I was going to be, in Westminster, you know, sitting in Parliament. And I cleared my calendar. I've got three plus years to bring as many more people across the goal line as I can. Not the fourth year. Because the fourth year I think Trump will be interested, as I might have mentioned at the beginning of the conversation, he's going to be interested in his library that we're going to build for him and all that stuff. But we got three solid years to make hay while the sun shines.
What, because you think America will be a good place?
Not just America. America sneezes. We get a cold here. Right. So in six to 18 months, whatever is happening in the United States will be happening here.
And so when you say we've got three years to make hay, do you mean in your business?
No, following our model.
Right. Which is. What's your model?
It's easier to buy revenue than create it.
Right. So you teach people to buy existing revenue streams. Do you have to not be at a certain level to be able to buy revenue streams? So a startup who's never started a business ever.
No, no, we don't buy startups.
But someone who's never bought revenue streams could buy revenue streams.
We can take. We currently have seniors in high school.
Who'Ve never started a business. And you teach them to take on existing revenue streams, buy them. Right.
And we're buying businesses at between two and four times ebitda. Right, which is equivalent to free cash.
Yeah. Right. And what are the. What do most people not do to make a hundred million?
They don't follow the steps. There's seven steps.
Can you share what they are?
Yeah, well, the ones they don't follow, I'll share.
Okay. Yeah.
And this is all on the website?
Yeah.
The first is to build your own personal foundation. There's five steps in that. We talk about self esteem, we talked about resiliency, as you would say it. I call it true grit balls. Okay. And part of that building your own personal foundation is your communication skills. Most people not they just come to my seminar. Most people that walk down the street, the high street, can't talk and chew gum at the same time. So we tell them to go to Improv, we tell them to go to Toastmasters to learn how to speak properly. Because you only have two times to make a first impression. The first is when you walk in the door and how you look, and we teach you how to dress. Right. And the second is when you open your big fucking mouth. Before you stick your foot in it. Okay, so you have two times. And that those first impressions last forever. And you can do a lot of things to undo those first impressions, but they still going to, you know, they're going to hone back or go back to the first time they saw you, the first time you opened your mouth. It's not dissimilar hustling girls. I. I know you know, guys don't. It's not popular to hustle girls at bars anymore. But back in the day when it was popular, you had two times how you looked. Okay. And your first line out of your mouth. And I was impresario of that. And I have mini me's running around the country. Country the world that are have incomes from guys that maybe some of you that are listening pay him between 300 and $3,000 a month to get your willy wet. That's it. How you get your willy wet, which I think is terrible. That you got to pay somebody to show you to go how to hustle somebody of the same sex or the opposite sex. I think that the world. How up can we be? You know? And the. But again, I did this all for free because I didn't need the money. I still don't need the money. So why the only way I get.
Results but getting the money because.
No, no making them pay.
Yeah. Because it's accountability.
I met a waiter in Las Vegas when I was there 10 days ago. By this summer he will have saved up enough money, saved up £30,000 because you got to get here. Travel, blah, blah, blah. Okay, he's got to buy some new clothes. Okay. And. But he's been saving two, three years. We have people that have put out a second mortgage on their home to come here. But if I could have got results for free, I would have never charged because my goal was when I started, when I started researching the industry, 1992, when I got thrown out of the company that I founded was I want to. I'm going to raise a trillion dollars in equity through my meatheads. And I want to make at least a million millionaires. Well, a million millionaires is a trillion dollars. Well, now we're at 2.3 trillion.
Is that net worth or revenues?
No, no, that's. Let's say the $82 million fund that the guy just raised. That's part of it. $82 million.
But see, this is their revenues.
No. 82 million equity.
Right.
But now 82 million doesn't mean to me I'm at 2.3 trillion right. But I got a couple of guys, from my lips, the big man's ears that are, are dealing in the trillion dollar deals. And, and it's possible in today's world, it just is. It depends. You know, part of the, the paperwork that they fill out, which is copious and the tests that they take, which are copious, is that the. What are your goals? Okay. 40% of the people that come here don't have any goals or they want to lose three pounds, or they want to run a five hour marathon or which. There's nothing wrong with those. Okay. But the ones that have number goals, vis a vis a net worth, as you've alluded to a couple times, I mean, you got to add four or five zeros. Four or five zeros at least. And with the kids, don't work as hard, they're lazy, they just, they're entitled. But Now I've got three or four more years, so in that regard, I should hit 5 trillion. I should hit 5 trillion. And who's in second place? Nobody.
Well, somebody.
Yeah. At 300 million or some innocuous number.
So on that note, I've got something here.
Oh, okay. Did I say something?
Well, it's the perfect time to bring it out. I'll let you sip your coffee first. So Andrew Tate said Dan Pena is outdated. And the way he teaches to make money takes way too much time. What do you think about that?
It's not true. It isn't. We have guys that have the quickest we've turned is 26 days. Multimillionaire, 26 days. The quickest for the second deal, seven days. The guy that did the first 26 is not the same guy that did the second in seven days. The guy that did THE second in seven days is an old. Well, God, he must be 72 or three now. An old retired builder from Nottingham, not far from us. Yeah, a successful guy. His wife told him he was crazy to come here. His girlfriend said he was crazy to come here. His children and a couple of his grandchildren old enough to talk, said they're all fucking crazy to come here. He did the deal in seven days. And his first deal he did in about 80 or 90. Ninety days, as I recall. And last time I checked was about a year and a half ago, he had done 39 deals. The system is built to do a deal a month, a deal a month, and he had done 39 deals in 40 months.
So is that system raising finance to buy?
Well, I mean, raising finance is our default.
Okay, so you're not using your own money.
No, no, no. In no way, shape, manner or form, or you require, if you follow the steps, to use your own dosh. Now, if you got some dosh, because we've had guys, maybe 1 or 2% of the guys got some money, got 10, 20 million or something like that, and you come up short. Or the seller, finance, you can't do for 100%, or they change the deal at the close, which often happens. You can write a check for 100,000 or 300,000 or 400,000, but we're not counting those guys. Okay. We do have some. We've got a guy who lives next door to Windsor Castle right now, property guy, the. Named Davi, an Indian guy who I threw out of the program twice and I threw out of the.
Why'd you throw him out?
I threw him out because in those days we had homework that you had we could keep doing for six months. And he was just a lazy fucking Indian and so. Fat lazy Indian. And so. And then I threw him out of the hardcore once. But then he came back with his wife and was kind enough to spend time with seminar guys. He says, I'm at Mr. Pena's low end of success. He says, I eked out to get on the hall of Fame. Not on purpose, as Mr. Pena would tell you, by accident, which is true. And he says, but, you know, for us slobs, we can make it. And so. And I don't clear what he's going to say or anything like that. And so he got up there and he talked and he said, I've made 31 deals and 28 divestitures, so he's not building a portfolio. And he. Normally they build five or six acquisitions then an exit, but he exited. Not every time, but every other time or every third time, really. Although he never told me this because he pissed his money so quick he had to realize or capitalize on assets by turning them to cash. But now he lives next door to Windsor Castle, he's got a lovely estate, and he's got a deal where, you know, he takes a drone, it flies over his castle and horses and shit like that. The same grass that the Windsor Castle horses eat. His horses eat and. But he says, I'm the. I'm the slob in. But he says, I lost 32 stone and he's only got. I'm being sarcastic now, Robbie, if you listen, he only got five stones left.
Second.
Good shit, though. He's a good ship.
Yeah.
But when he first came to the seminar, I'm glad I brought this up or indirectly. You brought it up. He had just bought his grandmother a car and a house. He just bought his parents a house and a car and somebody else. He's on the verge of bankruptcy, but he'd rather be liked than affected.
So is that one of your steps or mantras, then, about not being liked but being effective? So do you not. You do not care about being liked?
No.
You don't give a.
If you like me when at the end of seminar, I did something wrong.
Right.
Okay, so let me give it.
So you want me to pay you £27,000 and dislike you at the end of the seminar. That's your goal? Yeah.
And then after you make 100 million, I get letters. I just. I get letters all the time. Okay. Thank you. I thought you were too severe in the beginning, but I know.
Do you like getting those?
Oh, it's like an orgasm to me. Are you shitting me? And nobody's got as many as I have. Anyway, back to Dobby. So he had bought these houses and cars. I said, davi, I know this is. This is on the one, on one time we're talking. I said, you got to go back. You got to take all this shit back from me. He started crying. Don't tell me you can't. I mean, you don't want to, fine, but don't fucking tell me you can't. So he went back and took the house from his parents, the cars from his parents. He took the house from his grandmother. And his grandmother said, I know why you're doing this, and it's okay.
And why did you make him do it?
Because he needed the money. So he was a. He wanted to be, you know, it's like a mercy. You this old ugly hag as a mercy. He was doing mercy with his money. He wasn't making his payroll, and he's buying his grandmother a goddamn car. What are you crazy?
So it wasn't a test to make him resilient? No, no.
It made him resilient, though.
Yeah. So do you think the desire to be liked is the enemy of success and greatness?
Yes.
And there's no one on this planet you want to be liked by? No, that's not true, but that was a question.
Okay. Well, no, no. There are a couple.
Yeah? Who?
The Pope?
Yeah.
And I already know he likes me. Yeah. More than likes me. I'm on a rocket ship to heaven according to the Vatican.
Right. Who else do you want to like you?
I used to. When Mr. Snatcher was alive.
Yeah, but no one else. What about your wife?
No, she loves me. There's a difference.
Right, but you don't need her to like you.
No, a lot of the things I do she doesn't like. As of. I mean, three hours ago. Why are you doing this on fucking Sunday? Who is this? Is that that tall, skinny kid from down south?
Let's do a true or false round. So, true or false. And if you could explain why as well, an employee stole £130,000 from you.
True.
What happened?
He was our general manager of the estate. And in those days, Sally and I lived predominantly in Asia. And. And so my accountant wife, which I like to shift the blame over to her, I said, we need to sweat the asset, meaning the estate. And we weren't using it for anything other than paying salaries and maids and butlers to do shit. Nothing. And so we started doing weddings. And he was. He had a gambling habit, which I didn't know about. And his previous two employers, we did employment checks didn't know about. And so he started gambling. He got in over his head. And so he was using money that were the down payments for weddings to pay to gamble away. And it got up to £130,000 and he was double triple booking. So, like today there'd be three weddings booked. And so about a week before the wedding, the parents start showing up. And then it became, obviously, why are all these parents coming on the same day? And then we realized. And then he left. He ran to Spain and anyway, one of the few instances of Scottish police interpolation actually caught him, put him in jail.
What would you have done if you had caught him yourself before he ran off?
I rather not say, although I forgave him on BBC.
But you'd have done something.
I probably. I probably would have done something a little more aggressive and put him in jail.
Right. So it was lucky for him, a man of speaking.
Yeah.
Okay. True or false. You were axed as president of the company you ran.
Yes.
Why?
When I used to be, my major shareholder was the Kuwaiti government, Kuwaiti sovereign fund, the Al Sabah family, which run Kuwait since Kuwait began many decades ago. And Saddam Hussein, in its infinite wisdom, invaded Kuwait. And because Kuwait owned 30% of my public stock on the London Stock Exchange. Great Western resources. The share price tumbled because people thought that Kuwait was going to have to start to sell off assets to pay for the war. This before the allies and President Bush intervened. And so the. And then after we, the Allies, intervened, the investment public, the city in London thought that they weren't going to have enough money to rebuild Kuwait so they're going to have to sell off assets. That is one of the second biggest assets they had in America was us. And no matter how much I ran around and preached about that not being true, this is fake news. At the end when the share price dropped 85% more or less, somebody had a fall on the sword and so the Kuwaiti sovereign fund threw it. The shareholders threw me out.
How did you feel about that?
Took me about an hour to get over it. I went home, told my wife and she said aren't you pissed off? I said no, no. I look at as a new opportunity, which is true, I did.
Do you see that as a failure?
My failure?
Yeah.
No. I couldn't stop the invasion. What I do regret, which I would not do the second time is I threw in not all the cash I had, but a good majority of the cash I had buying my shares as they dropped £5 25p or whatever, which didn't help anything. Then I fought for two and a half years to collect on my employment contract which I won in a big seven week trial in Houston, Texas. And I spent the next year looking around for something else to do and ultimately I came upon, upon coaching and I spent almost a year doing due diligence on the industry and going to everybody's seminar and paying to see and I realized after about five or six seminars there was no competition, no. All these guys were talking about shit they didn't really understand. And so that's. I went into business and that's why I infamously said it will take me a few years and already create a trillion dollars in Equity. Took me 24 years to raise because I didn't, I underestimated. I didn't know self esteem was such a rare commodity. But all the Elon and Bill and all the guys going back to Steve Jobs who I personally knew have self esteem but Joe Doakes or the Meatheads listening don't. And then they hang around, they go to the pub with people that don't and they're 25 years old and then they're your age and they're in the same spot, not you. But I mean people your age and nobody holds them accountable. Their wife as long as they're paying the mortgage. If they have a wife, their kids don't. But one of my favorite stories is we had a minister about three or four years ago from Arkansas. He had saved his money for I don't know how many years. His salary was 23 or $25,000. And so why did he come to seminar? Well, he was picking up his kid from school, kid's 8 or 9 years old. And the kid asked daddy, why is it that all my friends live in bigger houses and drive bigger cars than us? Now I would have slammed on the brakes and that would have sobered me up. I'm not saying he was a drunk or anything. And before he could answer, the kid said, I guess God doesn't pay that well. I mean, that was the turning point in his life. He then spent the next three and a half years saving money, getting extra jobs, even though he was a pastor of a little church in Bumfuck, Arkansas. And he was here and now he's the kind of the mini king of Bumfuck, Arkansas. Now he's, he's rolled up, I don't know, 8 or 10 or 12 healthcare facilities. His wife left him, went to court, took the kid away from him and so then he had to go back to court. Well, of course you can show means now because he's got money and he got the kid back. I don't know if he's. I haven't heard that he reconciled with his wife or not. Wow. I guess God doesn't pay that well.
Is it true the Mafia tried to kidnap your kids?
Yeah.
What happened?
The, when we were public, we had just gone public in 1984 on the London Stock Exchange, and we were raising money via funds, public public funds, where we raised money as a tax shelter and tax shelters were legal in those days. And the one of my aggressive salesmen, arguably the best salesman I ever knew, sold to the Genovese family $5 million worth of fund. And they liked it so much they went over to the Gambino family and they bought two or three or four million dollars worth of fund. And then that's when oil went from $40 a barrel to $8. So whatever we paid for the properties or the leases or the rights to drill were all worth toilet paper. And so the guy named Dario Ciati, who's now dead, came to our corporate headquarters and the bottom line, I want my fucking money back. I said, can't do that anyway. And so he came to the shareholders meeting, influenced all the shareholders, threatened him, and I sued him and he countersued and he tried to kidnap our two little children. Our daughter wasn't born yet, I don't believe. And we had mercenaries and a couple of gun battles in Colorado, and I hired a guy named Mike Williams, who was a big time mercenary at the time. He's dead now, but his last job was head of the Rhodesian Cavalry and his claim to fame is riding with a horse and a rifle and a black baby on a bayonet right into glory. He was my head guy, and so we hired 35 or 38 guys and allegedly his granddaughter, the Mafia guy's granddaughter, came home to Mumfuck, New Jersey with. When you were little in school on the old days, they used to put notes on you. You pin a note on you, so make sure that your mum's out. Well, there was a little note here and they. And the note said, next time it'll be her head in a shoebox. Allegedly meaning that somebody had threatened his granddaughter. And so one of the principal reasons I moved here, it's easily defendable. And that's right in the height of me hassling with the Mafia. Wow.
Is it true you tried to kill your teacher?
Funny that you should ask. Yeah, it is. But the only qualification I would get is I really wasn't thinking killing him. When I dropped the aquarium on him, I was thinking that I was pissed off and that he had caused me a lot of heartache by locking me in the closet for a year or two and me shitting my pants while I was in the closet. And they had a lot of anger, pent up anger, but if he hadn't moved six or eight inches this way, it didn't hit him in the head, hit him in the shoulder, which dislocated his shoulder down to here. And the. Yeah, but then I didn't get to and out of school. I got thrown out of the school district. But in those days, I was in the principal's office twice before noon, at least three times a week for fighting. And that's one of the schools we support now. And there's this. Well, they took the sign down now, but there was a big marquee outside. Thank you, Mr. And Mrs. Pena, because we've given a lot of money to the school. And so when we go back, though, that school is famous for two reasons. Our hundredth anniversary is coming up next year. I went there in Marilyn Monroe, when Marilyn Monroe was 19 years before I went. But that was. White trash lived there when she lived there, when I lived there, Mexican trash lived there and. But.
So you believe in tough love? So didn't that teacher do you a favor locking you in the closet and treating you like.
Yeah, there are, there are. There are limits, I suppose, love kids, they get beat to death.
Well, that's not tough love, is it?
No, well, it's. It's. It's called homicide. Yeah, but I mean, the. Some kids, you can't beat it into them. I wasn't one of those, you know.
So beatings did you good, did they?
Yeah, I deserved 10 times or 100 times more. Wow.
Okay. True or false? Or rather, which one? So when you. When I came here last time, I asked you about your net worth and you had a bit of a go at me for not doing my research. And sometimes I don't do the research because I just want to ask the question for the audience. I did my research this time. So apparently, according to celebrity NET Worth, it's 100 million. Another source, it's 500 million. Another source, it's 700 million. Some sources it's dollars, some sources it's pounds. So what is your actual real net worth?
I'm not here to comment on stuff like that, but I will comment on this. When I first answered that question maybe six, seven, eight years ago, the answer to the question is, if you could realize all your investments today. And I said, 500 million, plus or minus. And that was a true answer then. It's more now because 10 years have gone by and I've probably done 80, 90 deals.
So it's more than 500 million. Why do you not want to answer that?
Because the most of my money's in foundations or trusts. The. I often wonder where they get the 7. Sally would like the 700 figure, but we've given away. By the time we die. I don't want to be penniless because I want to be able to pay for my funeral. But, I mean, we will have spent. We're trying to spend all the money. And again, our kids aren't getting any money. And they say they're cool with it. I'm pretty sure. I know they're not cool with it, but there's not much they can do about it. But our new.
Why aren't your kids getting the money?
Why aren't they?
Yeah.
Because virtually, with one exception, all the wealthy guys I know that made the money themselves didn't inherit the money. Okay. And they gave the money to their kids. That ended in tears.
Ending in tears means what?
Meaning the kids pissed through the money, got in trouble, did shit, bad shit.
Yeah. So it's a curse to receive the money without the experience of making it. I mean, Warren Buffett's just come out again and said his kids are getting pretty much nothing, hasn't they? Even though he says he trusts them.
Well, they manage a Billion dollars each. I don't know if that's changed. So they get a management fee 2% off the billion dollars. That's their income. Yeah, the. But I mean you know, Warren does in my opinion 85 or 90% of the right. Shit. There's a couple of things I don't agree with.
What do you. What don't you agree with? With Warren?
I don't agree with that he's not more forthgiving, is that right? Forthgiving? Yeah, forthgiving with how he did it. He's a buy and hold guy. By the way, you had asked me this question an hour ago but where the fourth door is going to be is now beyond the tsunami that crushed the Democrats which I expected her to lose. But I didn't expect that everybody would whine and cry so much. Is that the. The next Tsunam is commercial real estate and he just less reduced his position 30 to 50% in bank of this.
Is out of all the it's coming out the banks, isn't he?
Yeah, yeah because they're going to be hit 2025 and somebody asked me, I don't know the answer to this but why are so many of the commercial loans coming due in 2025? I don't know that but I do know a whole shitload of them are. And there's going to be. It's to going. Going to affect bankerians tremendously.
I mean a lot of these billionaires, I think Michael Lewis he's they say mostly cash now I think Buffett's holding a load of cash. Is that because they think a big correction's coming? Correct. Yeah.
Microsoft is loaded a bunch of cash. Amazon's loading a bunch of cash. There's a bunch of us just going.
To wait and buy a lot of cheap assets.
Now whether we buy assets or not is another subject. The where just in cash. So our asset base can't is not going to be reduced. Yeah but I mean so you get.
Out somewhere near the peak before.
Yeah. And speaking of peaks, you haven't asked me. I'm getting ready to tell. When bitcoin got to 17,000 the first time I said sell half keypad. When bitcoin got to 69,000 the first time I said sell half keypad. Okay. From 69,000 then it went down to 6,000 or something like that and now we're back at 90 some thousand. Okay, I'm getting ready. It depends on other market parameters to say buy, have, keep at. But this time I might not say that. I might say sell a Third, keep two thirds or sell two thirds and keep a third. Because the market dynamics have changed. Because when commercial real estate goes in the toilet, people are going to be looking for someplace to put whatever pennies they can get out. Okay. And the easiest is bitcoin. I'm not saying it's the most deserving, but it's certainly the easiest. And the.
Is it not also about what you're going to do with that money? Because the last thing you want to do surely is leaving the bank. So if you're selling up or realizing into cash, you've got to get a better use of it somewhere else.
Well, no, but see, I'm not worried about inflation and you said that last time. Our cash is in four or five banks and three or four currencies and Sally manages that I don't have, virtually almost no.
Why are you not worried about inflation?
Because I'm not. I just make more money.
But all the money that you've got, I mean, since 2020, inflation's been somewhere between 25 and 30%. I mean, that's fucking 7, 8% a year. So people are leaving their money in the banks. By the way, about 60% of people don't even put it in a savings account. We're talking basic, what you call, meatheads. I mean, they can't see their money's getting wiped out.
Well, they should worry more about the asteroid that's going to hit us.
Well, it'll be dead by then, though.
It won't matter. Yeah, it won't matter.
So talking about money, a lot of people say, if you want to see who controls the world, follow the money. So who do you think controls the world's money?
Well, there's really two. The, there's two theories. The major banks, World Bank, International Monetary, found two or three of the biggest banks. And then there's the eight or 20 to 20 richest families in planet. From the Rockefellers to the Rothschilds to Gates. More recently Elon the Musk. The.
What about Blackrock? I mean, they seem to have a lot of money, don't they?
You mean hedge funds?
Yeah.
Okay, they certainly control. But they're owned by the five families. 20, those families. Okay, so it's, it's direct, indirectly still connected to those people. But I mean, Sally, for my last birthday in August, she rented a big yacht. It was, it was the yacht that was owned by Richard Burton and Elizabeth Taylor. And we sailed around the Caribbean and Sicily. We were on the other side of Sicily when the guy, the rich guy, went down in his yacht. Benchley or.
No, not quite. A few of them went.
Not that, no, no, but the guy that had just won a suit against.
Yes, yes, I remember.
We were on the other side of Sicily when that happened. Wow. And Hugh, the Packard has come after his family and his estate. They're going to bury the guy because they know that in their mind he defrauded him even though he got off in court. Okay, but it's not a coincidence that he went down on the boat, unfortunately. His 18 year old daughter went down in the boat. The guy that was the head of investment banking at JP Morgan that had orchestrated his win and financed the deal between he and Hewlett Packard went down on the boat a day or two after his other partner got hit on a bicycle accident, died. And a day or two after that, one of the lawyers got hit by a car or a truck or a train.
So you think they were taken out?
Absolutely. Hewlett Packard is one of the firms that's had a reputation. And, and I knew Ambassador Packard back in the day, long, long time ago. He was ambassador to Russia. I mean, they play fucking hardball.
You're talking corporate espionage.
In my one man's opinion. I know. Nothing to substantiate it.
Wow.
I mean, you don't steal billions from these guys and they just roll over.
Wow. So do you think it's for the good of humanity that, you know, few families and banks control most of the world's money?
I don't think about it for the good of humanity or not. It's been like that since caveman.
So is it just dog eat dog? Whoever's the best gets to the top.
Yeah. No, no, no, not the best. The hardest.
What's the difference between the hardest and the best?
Because the best, probably the five. Five brains that work and report directly or indirectly to Elon, are probably the best at what they do on the planet.
But Elon's the hardest.
What Elon has done is he's formulated a methodology that gets them to all row in the same direction for the benefit of Elon.
What do you think Elon's mission is?
Well, I hear off the record, the reason why he wants to go to Mars, although he's had a fixation on Mars for apparently a long time, is that Mars is mostly lithium and he has no lithium to build his fucking batteries. If he used all the lithium on the planet, the planet that we live on right now, it's not even 10% of the lithium needed for batteries for electric cars.
You think he's that commercial?
Yeah. And what about more than that commercial?
What, what about his mission as the government efficiency officer? What do you think his play there is?
His play is that where he, without being vetted properly, he can be like co president. Because he wasn't born in this US he could never be president. Naturalized, wow. Citizen.
And why do you think he wants that position? Power over money?
No, power over people.
Wow. Why does he want power over people?
I don't know him that well. I don't know, But I mean 98% of all the high performance people on the planet are introverts. He's not an extrovert. He's like, you know, now I've never met him, but people that have met him, I mean, he's quiet, he doesn't like meetings, he doesn't like to be around people. But when he gets on stage he's like an actor. Okay, I can understand that, but. And Gates is an introvert. Zucker Fucker's an introvert. These guys are introverts. There's only, you know, less than 2% are loudmouth extroverts like myself and Trump. And Trump and all this stuff, almost all the stuff that we've talked about so far is in the public domain. But the meatheads. And the reason why fake news has prospered is because the meatheads eat it like a chocolate milkshake.
So anything that happens to the people that's not good for the people, it's.
The fault of the people because they accept it. Yeah. They don't go the second or third or fourth layer. They don't drill down.
Do you think there is such a thing as free spree? Sorry, say again? Do you think there's such a thing as free speech?
Yeah, there's such a thing.
Do you think it's not a thing so much anymore?
No, I think it's more important than ever. But there's less of it now.
Well, I mean, if you can go to prison for a social media post, can we speak as freely as we used to be able to speak?
No, but I mean in Scotland if I call somebody baldy or fat ass, I can go to prison up here.
You can go to prison for that.
That's a hate crime in Scotland.
How does that make you feel? Because you call people cunts.
Yeah, well, I'm still here. And the. But at some levels, you know, when you take everything I say in context, which is hard because then it's not as sound.
Bitey, clickbaity.
Yeah, exactly. Yeah, but if you Take it in context, you know, one, I've been doing this for 30 years and my major theme hasn't changed other than I've gone from free to charge. But I mean, there is a method to my madness and my goal is to get as many people across the goal line with higher aspirations and higher goals, etcetera, As I can before they put dirt on me. Okay. I've just been given an extension of three or four years, which I very grateful for because of the Trump election. I will use it judiciously. Okay? The. It's not taken away from my philanthropic stuff or it's not taken away from my charity work or my free speeches, pun intended.
But are you not worried about getting cancelled?
No. You mean from YouTube and all these things?
Yeah. Or any social media?
No.
Why not?
I'm not doing anything wrong, but see, I haven't.
You don't have to do anything wrong to get canceled.
But I have enough money to go to court.
Right, so money is freedom then? Because you have enough money to.
Absolutely. Money is freedom. I think I told you last time we were here in my neighborhood, when you have a 30 year mortgage, a 25 year mortgage, they'd have a mortgage burning party. When you pay off the mortgage and they get a 55 gallon barrel drum and they have a barbecue and they burn the mortgage on the barbecue. And when I was about 12 or 13 years old, I said, dad, why are they burning the only proof that they own this piece of house? And my dad had never thought of that and he said, oh, I don't know. But anyway, that's the level of intelligence. Okay, Commercials are made for between a 6 and 10 year old. Okay, commercial. And, but that's where we are. And depending on where you come from, like I, you know, I'm not saying it's any less, but it's certainly not any greater. It's certainly not any greater. And the people today, and as I said when we first started, before we started filming, is I listened for the first time in many, many, many years. How fucking naive are these people, these questions they're asking or the comments they're making. And then I said, I hope that somebody's making money out of this. And that's why I asked you how they monetize it. I hope somebody makes money. I'm not making any, you know, and I do it for free. And occasionally when a big organization like let's say the National Automobile association asked me to speak, I'd say, okay, I want you to pay me and I want I'll give the money to a charity occasionally I do a gig like that, but not too often. But the people today are so narrow minded they think they're not narrow minded, which amuses me. Narrow minded if they had the same laser beam focus for achieving their next goal. You know, a majority of the planet be high performance and super successful. Of course there's different levels of high performance. I equate it normally to, you know, what you can do with the equity you generated and the revenues that you've generated. But money's not everything. It's one of the only things that people keep track of. But, and you know, you know I have countless emails, you know, you changed my life, you did this, you did that, which I told you already. It makes me feel exceedingly good. But I'm blessed that I still have the communication skills to do it. At some juncture I just getting ready to write an email to an 81 year old retired three star Marine General who I didn't know but I know his son in law and so and life is beating him up more than me. He's in a rest home, etc. Etc. Well, I'm a long way from a fucking rest home. So you know, I feel very confident I'm going to be able to do this the next three years. Three years plus. And then after Trump's out of office, I don't see anybody on the horizon, you know, in hopes, not a strategy and hopefully they'll come up with somebody the But Trump is going to be good for the worldwide economy.
How's he going to grow the economy?
Well, if he goes forward with the tariffs, he's only interested like in the old days, he's an isolationist. He's only interested in the US economy. And so to the extent that the other countries, that is Great Britain can benefit, then so be it. He's not against that. But right now, I mean if we're not the highest taxed country in the world, we're certainly in the top two or three in America. And he wants to change that. He wants his legacy to be that he closed off the borders. Okay. It's interesting that the only states that Kamala Harris won or states is you don't have to have an I.D. now I don't think that's a coincidence. The only states she won are states you don't need an ID to vote. That doesn't make any sense on any level.
Or it does.
Oh yeah. Or it does. Yeah. The Machiavellian side of it. Yeah. Or it Does. Yeah, but.
So, yeah, how's he going to drive the economy?
Well, I mean, if he brings everything in house, or even if he brings almost everything in house, it's going to be a huge boost. But it's also going to boost inflation. It will. The head of the Federal Reserve, Chairman Powell, has already said he will not resign, but it doesn't say he can't be fired. Okay. And I believe the President Elect is not afraid firing these people. Just like his program, you know, you're fired, but too few people now are fired. Too few people have jobs they shouldn't. Jobs are filled by females or, or others that wouldn't normally be filled by those. My kid brother, who just retired as the number two guy in the Los Angeles County Fire Department, he went up the civil service route, the third largest fire department in the United States. He says, we have women that are in positions you have to do the fireman's carry. In other words, I have to be able to put you on my back and go. I don't know how much distance and how much. He says most of them can't do that, but they're still in the position waived on that requirement. Okay. You got to be able to climb up the ladder carrying 80 pounds of shit. A lot of the gals can't get up the ladder without the 80 pounds of shit. We all know why. And now the US government hasn't said this, but the UK government says we couldn't fight anybody.
We don't breed fighters really anymore, do we?
What happened to those guys? And I tell this, when I was beginning of University of Ed Murrow a few years ago, 60% of the captains of ships in the 1800s were Scottish. The, the guys who went and picked up slaves on West Africa, okay, 60%, 70% of the ship's accountants were Scottish. Okay? And the most of the wealth in Britain, most being over half, was generated from the slave income that came. And of course, we're trying to tamp that down and we tear a few statues down every once in a while to reinforce that. But in the US they're asking for reparations for the black families going back 400 years or 300 years, which would be in the hundreds of trillions. That has virtually no. Well, in my opinion, has no chance of passing, especially with Trump being president. But I look beyond Trump. I posted on social media, he sat next to Musk on one side at the Tyson fight and the head of the Saudi sovereign fund on the other side. I said, 30 years ago, the Middle east will own the free world in 50 years. Okay.
Do you think the west is on decline?
Yeah.
Do you think it's over?
It doesn't have to be over, but the rate we're going, as one of the primary or premier lawyers in the city, who just retired in October this year from one of the big, you know, firms, Magic 7, or whatever they call. He said we're on the decline and we're ahead of schedule. We are, yeah.
I mean, Ray Dalio thinks China might have the global reserve currency next and soon. Would you agree with that?
I don't know. I don't know. That's.
I mean, it moves, doesn't it? I mean, if you look back far enough.
Yeah, yeah, but I mean, if you look back far enough, other than internal squabbles, China's never invaded anybody. They invaded Japan, supposedly, because Japan took a bunch of shit from them back in the 13 or 1400s. And so. But I mean, Russia, I mean, Putin ostensibly has taken back what was his or not his, but Mother Russia's shit. They've all got a reason. If you go back far enough, you know, but if you go back far enough, you know, Cain and Abel.
You're a religious man.
Yeah.
Do you think one of the failings of the west is we've lost Christianity?
No, we've lost the family unit.
Right.
And from that comes whatever. We've lost the family unit. And in places like the Middle east, the family unit is still important. It's still important. And now, I mean, when I moved here 40 years ago, I used to go to midnight mass. Christmas, midnight mass. There wasn't a seat. You had a stand. The priest would lock the doors at one minute after midnight.
Could.
You can't do that now. He would rant and rave and I don't think they ever turned the heat on anyway. And he ran rave about the decline, the church. But not just Christianity. I mean, virtually all the religions have fallen on the lean days. They can't get priests now. You can't get nuns now. You can't get vicars now. They're selling off 100 and some odd properties from Church of Scotland in Scotland. Selling them off. Nobody's. There's no buyers. Wow.
So I've got three quick fire questions.
Okay.
To finish these.
Different than the true and false.
Yeah. How do you sell anything to anyone?
Me or in general or.
Yeah.
Well, I. I'm not a conventional salesman. I'm a hammer closer. Okay. If I determine you have a need, that's. I determine you have a need. Through the. I've already differentiated you from a prospect and a suspect. Most people, 95% of sales are attempted on the wrong people that can't make a decision or really don't have an E. So you got to determine whether a suspect and a suspect. Just because he answers your emails or your phone calls or your texts or whatever, that doesn't mean that he's a true prospect. But if you determine that he's a true prospect because he really has a need. Let's use the weight. The reason why Ozempics or whatever that thing's called, you know, the. That enhances your ability to lose weight. Okay, well, 60% of the people in the United States are obese. I don't know some similar number here.
40, I think. Yeah.
Okay.
It's high.
Okay, so you already know that there's a worldwide market for that. Okay, so now. Okay, how do you get that prospect? So you know there's a need. How do you get that prospect to be interested in your product or products? And now it's products because there's upsells and all kinds of stuff, which you understand that market better than I do. But once you got that, I was taught that you have to go through 17 no's before you get a yes. Most people trying to sell go through two or three or four no's and give up. I go beyond 17. I've seen. I've sat in kitchens, and I've trained people to sit in kitchens where the sun goes down the coffee top in the middle of the kitchen, pop, and the sun comes up and we're still sitting there. Because I don't. I won't leave. If I've determined you're a prospect, okay, and it's not a training exercise, I won't leave until I get a yes. I will not leave until I get a yes. And you can't find people like that that are, well, well, I got to pick my kid up at the show. Whatever the reason is. My wife booked a table at Papa Pizza or whatever the reason. Okay, you can't. But when I was being raised and my sales manager when I first got out of the military was a guy named Kelly Norwood, who is a racist bastard, debarred Ku Klux Klan member from Tennessee. He says, peanut, a young boy like you ought to sell every motherfucker that comes through the door based on what he knew about me. And so my goal was, my expectation was that's 100%. I sold 94.6%, which is still unheard of. In the industry. This is real estate. But I didn't take no for an answer. Now, you know, there's not taking no for an answer and getting thrown in jail for being a stalker, okay? So there are. There's some limits now. And now you have security. You can't get through doors and stuff like that. But if in your mind, see, I assume the sale, if I've determined you're a prospect, okay, I assume I'm going to sell everybody, and that's how I teach it. And the sales results from the kids, because it's all about sales, okay? It's remarkable from guys that never sold anything, if you assume the sale and you don't take no for an answer. And there's some, Some limits now because you don't want to go to jail. You'll. You'll double or triple when I tell people. And I. I don't do this anymore. But I. Your sales are $94,000 a month. Those are easily doubled. And they look. And the board looks at me, who the fuck is this moron? Okay? I've been called moron, okay? And then when sales are up 300%. But see, now, the expectations that boards give, okay, they're afraid to fire anybody. God forbid there's a black, an Asian, or a gala. You know, you can't fire people if you line their expectations up with your expectations and the fact that you will hold them accountable. Accountability by getting sacked. Normally you take a new job up. Well, we'll check in with you in four or five months from now after you got your feet on the ground. That's what they tell people now. Not in the world I live in. You got four or five days. That's it. You either perform or you don't. But you got to know that it's not that it's dropping out of the sky. I mean, you've got to know that. You've got to understand that when my kids got out of undergraduate school and were waiting to go to graduate school, they both entered sales programs with Fortune 500 companies. And I told both of them the same speech. I said, you make 300 cold calls a day. You're the first there. You're there before they empty the trash cans, and you're the last there, the last employee to leave. You'll lead the nation. I told them both the same thing. So when our daughter was waiting to go to grad school, she. How do you know this? Because I know what nobody else going to do. And that's what you're going to do what we were worried about. She started making 30, 40 grand a month. And I thought she was never going to go to grad school. For my kids, they needed to go to grad school, but she went to grad school. Same thing with our son. But it's about expectations. And normally the sales infrastructure today in the big corporations or even startups is not that you're going to work, you know, 100 hours a week. There's a documentary supposedly coming out from Forbes next year. And I was asked what's a single thing that you can point to that you attribute much of your success? And I said the countless 100, 120 hour work weeks that I made for almost 10 years straight. And that's still. Elon Musk had said it, but nobody was listening. For 10 years he said, you give me a man that'll work 100 hours a week, that's below average, and he'll outperform a guy that's above average who works 40 hours a week. Why wasn't anybody listening?
Because people don't want to hear that nowadays, correct?
Well, no, even 10 years ago they didn't want to hear it.
Yeah.
And he'll get done just by things, by brute force, not dissimilar to myself. That answer your question?
Yes.
Okay, thank you.
How do you deal with haters, critics now?
I don't have as many haters as a lot of the guys do. I've been asked by some of the gurus and there's two or three law firms in America. There's one law firm in Scotland. I've never had to use that law firm. They're not an English firm. Anyway, ignore them. But some of the haters now show up at your house, show up at your office. Placards in my kind of where I draw the line is as long as they don't touch me. As long as they don't touch me. Okay, you can yell at me from over there all you want. I don't really give a shit. Now my wife would disagree with this. Sally doesn't like, why don't you go into a two Michelin star restaurant? She doesn't like the feed. When they recognize, they start screaming at me, negative shit. Okay, that bothers you? It doesn't bother me. But I have less haters. But I tell the kids the that are confronted that way is that be passive. But if it becomes or it affects your, your revenue, your top line revenue, the only thing to do is go to court. And so I've done that a few times. I've been successful virtually all the time. But not everybody has the money to go to court or if they don't have the money, they don't have the will because, you know, you know, I don't wish lawsuits in court on anybody because it's a pain in the ass. More importantly, it detracts you from your mission. It detracts you from your focus. And I will, I will do a lot of things to bend, and maybe that's the only place I'll bend my rules, is because not everybody has a stomach for. I enjoy litigation. I enjoy fighting. You know, I'm a kleon, like in the goddamn Star Trek. I enjoy the out of it.
So you just love a scrap?
Yeah, I do. Yeah, I just do. And I have since I'm little, you know, and, you know, I used to tell when I was, unless you're Bruce Lee or have a knife and know how to use it, a lot of people are going to get hurt. Who's first? That's what I used to say. And I meant it. And then before they could even answer, I'd hit the biggest guy in the face.
When was the last time you hit someone properly?
I was 62 years old in Panama.
And why'd you hit someone at 62?
Because we were in a sales room and he challenged my authority. Now all these guys were on his side, and I said, okay, let's, let's. I started taking my coat off. I said, well, let's, let's, let's go outside.
62, you started a fight with something.
He started to stand up and I hit him. Unfortunately, I knocked him out and everybody.
How old was he?
35, 37.
And you were 62 and you knocked him out? How did you feel?
Well, I was more worried about the other eight guys. Yeah.
Final question. Will you ever retire?
Not in the true sense of retirement, no. Especially since I've gotten this respite from President Elect Trump. It's like a blessing to me. I've got three, four more years. My goal is I'm going to add a couple more trillion onto it, onto my goal. I like to cash out, so to speak, with adding 5 trillion to the worldwide economy and equity. But when he gets out of office, I'll be 83 my next birthday. I'm 80. But I'll never really retire. And the generosity of people like yourself that will come here for these interviews is great. I don't do interviews that are just on podcasts that are virtual. I don't like that. I don't come across as well or as forceful, I should say. And there's a lot of people that will accommodate me. When I was in the US last time, I had five or six interviews at their studios. But what I didn't know is you.
Weren'T Joe Rogan, didn't you?
Yeah, yeah.
I mean, that must have been big.
Yeah, yeah. And Joe was very nice to me. The. But like yourself, you're very polite and I appreciate that. But the guys today, you know, it's hard starting when you got virtually no social media following to get somebody of some relevance to want to do your program. And I understand that. I'm not dissuading, I'm not telling them not to try because if you don't ask, you don't get. And you know, and I didn't invent that, but I certainly have been a proponent of it for, you know, the better part of my 53 year career. But I like to see the kids, you know, show some ability to face adversity and stare it down, so to speak. And there's less of that here in Britain than there is in the United States in that regard. The kids in the United States are more resilient, to use that word. But Britain had it all 150 years ago. Yeah, they had it all.
And now there's what's left.
Now, well, we've got Kirstama and, well, God, you know, Rachel Reeves. Yeah. Oh, yeah. And I just don't see, I know why Trump is appointing or saying he's going to appoint certain people. Okay, he's making a point. But over here, I mean, you invented vetting. I mean, you, I mean, you should be able to know that virtually almost nothing gets by, even the fake, whether it's fake press or real press. Yet if you're still trying to dodge it, dodge the bullet. But there's a lot of smart people in Britain. Okay. And not just because, you know, Cambridge on the IT and the AI side and Oxford, just generally speaking. But there's a lot of smart people here still. But a lot of smart people are leaving.
Yeah. And all these millionaires doubling every year leaving. Yeah. So where can people find out about your work, what you do if they want to come to your seminar or study your work?
Dantenyer.co.uk it's free on my website. I would suggest you take QLA for Dummies, which is a ebook on there. The best bang for your buck is the free your first hundred million, which was updated in 2018-19. Verbally, you know, editor's note or author's note, free. And take the tests. Don't be shocked when you take the test and you flunk them. All the tests only have a 95% probability for accuracy. 95, it's really higher than 95, but my lawyers tell me I can only see 95. But you take those tests and it's going to say that you're probably a fucking meathead, you know, scared of your own shadow, scared to, you know, if shit was in your mouth, you wouldn't say it, okay? And that's the average employee in Britain. And most of the people in Britain are employed by somebody. The entrepreneurs in Britain have increased greatly in the last 10 or 20 years, but they're still mostly employed by corporate Britain as most places in the world. But when I was in Dubai a few weeks ago and two of my guys were there for the celebrations of their deals closing, I mean, it was one from South Africa, one from Dundee, right near here, 20, 25 miles away. It was almost overwhelming to see what they started as when we stood right back there in front of my picture at graduation seven, eight years ago for one and six, seven years for the other. And now they're, they're very successful guys. One's a couple and normally couples don't make it, but this couple has and I'm more thrilled. The couple From Dundee, their 16 year old son disclosed his first deal. He's rolling up sports pubs. He came to the seminar when he was 14, he's now 16, about to turn 17 and he's rolling up deals. But he's been studying QLA since he's 7 or 8 and he, I mean it's unbelievable. And the reason teenagers can do it, they don't have as much baggage. And in his case he had two high performance superstars, his parents, right. So he, and now they're his 14 year old sister is going to be coming to the seminar next year.
How often do you hold them?
Pardon?
How often, how often do you hold them?
Well, the only one scheduled for this next year is January, but I mean we should have three or four. Yeah.
And you have them here in your castle?
Yep.
In your boardroom?
Actually in the pavilion. Right, in the pavilion, yeah. And the. I'm gonna take some time off this summer for my 80th birthday, which my wife is planning. But other than, I mean, not compared to a British vacation holiday. I've never taken that kind of holiday that I can remember. But when I came here in 81, I saw people buying holidays cheap Holidays in various parts of the world. £345 all inclusive, airfare both ways. And they would buy them four or five years in advance. And it hasn't changed any. But not that kind of holiday. But I'm gonna take some time off for my 80th birthday this coming summer. Yeah, but I'm. I believe I have a seminar in July. It's not posted yet. I have one in July before I go off on holiday. But I still enjoy it and I'm still healthy.
How can we find out about the seminars just on down pen?
Well, there's a, there's a, a tab on my, on my website and. But just read QA for Dummies. I mean it's not for everybody. It's not everybody's cup of tea. Just isn't. And the. But we, the only guarantee we make is that it'll change your life forever. But it's up to you how much it changes vis a vis economy, money, et cetera, how hard you want to work. But the opportunities here in Britain are overwhelming. And if they ever privatize nhs, I mean, it will be the greatest transference of wealth since caveman.
Why?
It has roughly 100,000 assets to spin off, all of which are being mismanaged. One of the boards I sit on is the former CEO of nhs, which I won't tell you which era because then I don't want to get in trouble. He says it's been mismanaged since 1948 when it started. Prime Minister Wilson in 1964 said NHS was a stupid idea from the beginning, but a promise made to the public. It didn't work from the beginning. It didn't work in 1964 and it still doesn't work.
Wow.
See, that's a political promise that came to fruition that shouldn't have.
Right. I have got one more because you said about, you know, you're still healthy. Yeah. So you're going to be 80 within a year. How do you stay? It's not just health, it's energy. You've got energy as well as health. How do you stay fit and healthy at your age?
I sleep a lot, you know, I sleep 10 hours a day and if I am tired from time to time I take a nap. I take physicals two to four times a year, full physicals with big time, world renowned doctors. And they say at my age, since I have nothing really wrong with me, that sleep is the best cure for anything that I might have. But I have nothing wrong with me other than some Arthritis, which all. Have you seen a picture of me? All the metal parts, knees, hip, shoulders, collarbone. The arthritis attacks that. But other than that, I'm pretty goddamn fit. I can still stand up for several hours and. And the seminars. I'm up from 9 o' clock in the morning till roughly 10 o' clock at night on my feet. A good part of that time, screaming and yelling. In fact, I have to wind down when I go to sleep. I normally do that with two or three martinis, which I know is I could be more healthy if I didn't drink those two or three martinis. But I'd rather drink the two or three martinis. That's my form of sedative, if you will. But when I was your age, I said when I turned 80, I wanted to do heroin. I did. And are you going to do it? No. Well, no, no, I'm not. I pushed it off to 90 now, but when I said it, I was in my 40s and I said, oh, fuck, you know, I'm not going to be doing this when I'm 80. And of course, here I am. And so I pushed it off to 90 and I get some nice letters, thoughtful letters, don't do heroin. I was addicted seven years. And so I'm not doing heroin when I'm 80. But all of a sudden, you know, your life is past you. Pretty soon you're 50, 60, 70. Although when they tell me the new 80s, the new 65 or 70 or whatever, that, you know, when they say that, but I have energy, but I like what I'm doing. Most people don't like what they're doing. And then it becomes drudgery. And I'm never going to, you know, the day that this is drudgery for me. Me or giving an interview, like, to yourself, you know, I'll stop doing it, but I haven't had to work in 40 years. So legitimately.
Because you love what you do.
Yeah. Thank you very much, Dan.
Thank you so much.
Thank you.
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