Roy Abdo breaks down three video hooks that work in seconds: the Negative Hook warns viewers what not to do, the Direct Hook targets a specific audience with a personalized question, and the FOMO Hook promises exclusive insider strategies. Each exploits contrast, specificity, or scarcity to stop the scroll.
Never ever start a video like this. Hey guys, I'm Roy and I'm going to be talking to you today about content. Guess what? No one cares. Here are 3 hooks you can start with that would help your content do a lot better. Number 1, negative hook, because it attracts people's attention. Don't say how to start your video, say how you should never start a video. I just used it right now. Number 2, direct hook. Be specific. Don't say, are you looking for help? Say, are you a business owner looking for more clients? Number 3, Fear of missing out hook. People want in on the strategy, on exclusivity. Here are 3 things people don't tell you about marketing.
