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Roy Abdo says Fortune 500 CEOs spend 48 minutes daily on LinkedIn, but most posts fail because they look like press releases. The winning move: describe your client's specific problem first, then your solution. He calls it empathy before offer.
Roy Abdo says Fortune 500 CEOs spend 48 minutes daily on LinkedIn, but most posts fail because they look like press releases. The winning move: describe your client's specific problem first, then your solution. He calls it empathy before offer.
LinkedIn is the only platform that your actual buyer is hanging out. The question is, are you there? I just checked that the average Fortune 500 CEO spends about 48 minutes on LinkedIn every day. And most of you out there are not even posting on LinkedIn, or if you're posting, you're doing it completely wrong. Your posts are sounding like press release, or this other post that you did recently was updating your job title or sharing some company news or flyer or some event that nobody cares about. The executives generating real business on LinkedIn are doing one thing differently. They're talking about the problems their clients are living with right now before they ever mention what they sell and what their services are. It's empathy before offer every single time. That's not a tactic. That's human psychology. LinkedIn isn't just for your resume. It's the most underpriced sales channel on the internet right now. Follow. I break down to you what actually works on LinkedIn every week.
