Roy Abdo says obsession with the customer separates winners from everyone else. Amazon keeps an empty chair in the boardroom for the customer. Before you create anything, picture a specific buyer, understand their frustrations, and position yourself as their guide, not a salesperson.
How obsessed are you with your customer? Did you know that Amazon, in their boardroom, they have one chair that's empty? It represents the customer. It's so easy to get stuck in the product and the service and the client and not think about the actual customer who's buying from you. Make sure that before writing, before posting, before producing a piece of content, close your eyes and have in mind someone specific. Think about their journey, what they're struggling with, what are their frustrations, and figure out how to be the guide in their life. Instead of being all about you and your product and your service, is gonna be about them and what you could do for them.
