Chiropractic Is Dying w/ Dr. Brett Jones | The Arena Episode 47

12 Aug 2026 · 80 min
1:20:25

In this episode of The Arena, host Dr. Travis Stewart interviews Dr. Brett Jones, a chiropractor and founder of Adjusting Ninjas, Kairos Training Culture, and The Source. The conversation weaves through Jones’s personal history—family loss, struggles with substance use, and a lifelong athletic background—into his professional journey. Jones explains how he created The Source in 2014, a functional scoring system for care plans that moved away from traditional X‑ray degeneration charts toward a love‑based, data‑driven approach using overhead squats, gait analysis, ROM, muscle testing, subluxation checks, and thermography. He recounts scaling the model, franchising in 2021, and a subsequent breach of trust when a shareholder stole his intellectual property, forcing him to reinvent. This led to the development of “Tone Technique,” a certification focused on frequency, tone, and holistic spine care, slated for release in late 2024 after pilot courses in Germany, Australia, and the U.S. Throughout, Jones emphasizes community building through compassionate language, the importance of enduring personal pain to fuel innovation, and gratitude toward his support network. The episode closes with reflections on leadership, resilience, and a call for more ethical, love‑driven leaders in chiropractic and beyond.

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