Ryan DesantiFounder of the Chiro-Ads Academy

Stop marketing because you should. #chiropractic #chiropractor #MakingMūvs

1 Jun 2026 · 0 min

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In this brief dialogue from the YouTube video “Stop marketing because you should,” two speakers (A and B) discuss how chiropractors should approach marketing. Speaker A urges chiropractors to be bold and reach out to people who need care, emphasizing the importance of “bigness” and courage. Speaker B critiques the common “should” mindset—following advice from others like Travis or Molly—arguing that marketing driven by external expectations lacks a genuine personal why and therefore fails. The conversation circles back to the core question, “Why am I doing this?” highlighting that authentic, purpose‑driven motivation is essential for effective outreach and sustained effort.

And that's what chiropractors need, the bigness. Be courageous and go out there and get these people because they need you now more than ever.
I get a lot of like that should mentality. They're like, oh well, Travis said, or Molly said I should be doing this to market my practice. And I'm like, no, no, because if that's your why, like, you're never gonna do it, right?
Like, when you go back to like, okay, why am I doing this?
All right, there's someone in my community who desperately is seeking answers. I am the solution to their problem and they don't know I exist. So I'm gonna suck it up and put my big girl pants on, and I'm gonna put myself out there so they know that I exist so they can get help. And when you anchor in that, it's, it's a complete— to sound like ChatGPT— game changer.