Ryan Desanti and other entrepreneurs fly to Las Vegas for Acquisition.com's first AI-driven marketing workshop. They document the trip, a live ad experiment offering a $1 new-patient special that converted, and an unconventional employee bonus involving an Oura Ring.
Chapters
Good morning. 6 AM, 6:03. Currently having coffee, getting ready to go to Vegas. I'm going to the Acquisition.com headquarters to do a marketing intensive workshop. I'm not sure what I'm going to get out of it, to be honest, but I know that it's going to be good. So we've invested a lot of money in their programs and they've always been a huge lift in the business. This one is on AI-driven marketing. And so I'm going through the frame of how can I bring this back into the practice? And how can I help you guys incorporate it into your practices. You know, one of the things that, that I take away every time I'm there is what a billion-dollar company prioritizes and values enough to weave into their in-person experiences. And every time I'm there, I take away something that can help me make more money, reach more people, and change more lives. And that's exactly what I'm hoping to get out of this weekend. And I'm going to bring it back and I'm going to share it with you. I'm going to bring you along for the ride for my first entire vlog episode. Thanks for coming.
Ready? Yep, let's do it. All right, headed to Vegas. Got to go pick up Ryan first, and then we got a delayed plane flight, but delayed 30 minutes gives us a little bit more buffer time so we don't feel like we're rushing, and then we will be off. You know, one of the things I'm most excited about is this workshop, like I said, is the AI-driven marketing workshop in the current landscape. And one of the things I'm excited to see is how they are currently leveraging AI in a fast-evolving world where AI is becoming extremely noticeable and honestly off-putting. Like, most people right now who are using AI to write all of their creative scripts. If they're doing any AI-generated content, if they're doing any AI graphics or anything like that, it's extremely noticeable. And honestly, I immediately lose respect for businesses that are using AI slop in any of their content production. So I'm excited to see what they're using to overcome that and also what they could provide a $25,000 seminar on around AI-driven marketing. So So I'm gonna keep you guys in the loop. We'll see you next time with 3 people in the car.
Where we going, boys?
We're gonna learn some shit. We've got 10 hours and 48 minutes to Vegas.
Alright, we best get going.
Don't look at us drinking New Tonics. But Chris Williamson, I got this huge audience here of about 37 chiropractors, so you want to sponsor me, that'd be cool. Welcome to Vegas! All right, just got to Vegas, checked into the room, got the first steakhouse reservation that we could find, and it's in 20 minutes. And we looked at the dress code and they do not allow athletic attire. I've got one, one collared shirt and it's currently, uh, super wrinkled, so I'm gonna try to get a A quick steam on this bad boy. Shout out Sarah for giving me a steamer for Father's Day. It's going to come in super clutch right now, hopefully. So I've got about 5 minutes to get my shirt steamed and get into some quote-unquote dress attire, get down to the steakhouse, see if we can pull it off. Alright, so we do something unique here at Carver State, and we let you choose your weapon. Needle! This is my needle. So we have no idea what this seminar is going to be like. I just asked Sam, he said he has no idea. And we also saw that— I don't know that they're still advertising this seminar, so it seems like they might have pulled it. So hopefully we're one of a few small groups that actually get to go to the marketing intensive. So we'll see. Big takeaway for most of that was qualia, quality and volume. We're about to 10x our content output, especially after seeing this. It's like I only need to hear it like 100 times, take action on it. This is the 100th time. We have a plethora of topics. I mean, we built out the entire Ethereum and Tranks roadmap. Again, he said their best performing ads were Alex on podcast clips. You gotta rip the pod. Yeah, but it's gonna have to be like we talked about, me and you on there or me doing solo cast. So the value needs to be coming through me. Me standing like this while somebody else answers the question, push me as an expert. You know, if we can set up the testimonial calls, uh, just like Ed, where you're just filming me essentially with the phone on speaker and Sean Finn's like, Travis, program's looking great, brother. All right guys, so we're at Prime Steakhouse in the Bellagio. It was Sam's idea, but we sat down at blackjack table, and now we're down— what are we down? $400 apiece?
$800.
Yeah, $800. But it wasn't our fault. We actually gambled well. The lady totally did not have our best interest in mind. So we're gonna go back and win it back. Not at her table though. Not at her table.
That would be the ultimate revenge.
Stay tuned.
That would be.
Success is the ultimate revenge. We learned that today. Alex Hormozi said it.
Yeah.
Success is the ultimate revenge. We gotta go back and win.
Only. The only revenge.
That was the first, um, time that we ran ads that they were actively successful. And it was a $1 new patient special that apparently I pitched Ryan on.
It got me, dude. It was funny because you— what you told, like, the exam process, you were like explaining it to me as like somebody that like knew the concepts behind it. You were taking me through the process, not trying to sell me, but like, I just remember after about 6 minutes, I heard basically nothing else. I was like—
I was completely lost.
I, I was in the car.
Yeah.
You can see my head nodding. I'm like, I want that.
I have no idea what you're talking about.
And then he started adjusting me. I'm like, what's happening?
So far, great.
Those carrots, man. Carrots are delicious.
And Ryan came in and he became a patient of ours first. And then we have had an opportunity to bring on an office manager. And that's how he got started in chiropractic.
My first month's compensation was an Oura Ring.
What?
An Oura Ring? I can't pay you this month, Ryan, but I can get you an Oura Ring.
You still got it?
I lost it. Actually, the battery died and then I— they have terrible support. Don't get an Oura Ring.
Also, don't pay your employees in Oura Rings. But it worked, I guess.
Because he had a vision.
Yeah, if there's one thing that we've learned, it's that in order to bring on A players, you got to have a vision big enough for their vision to fit inside.
There it is.
I guess that's what we had. We're gonna lose Doug on the roof. Yeah, aging got to fuck. You cut that shit out. All right, 3 hours of volatility and a lot of cortisol, and we came out even. I was down $700. I was down $700, then I was down $1,000. I had $200 left and got back to $1,300. $1,300. Call it quits before they take all our money. All right, we just got back to the truck in Denver. We got stuck in the sky for, uh, I don't know, like 2 hours and almost got rerouted to Colorado Springs, but we made it home. And tomorrow I'm gonna do a nice recap for you guys to let you know our biggest takeaways and what you can implement from the first acquisition.com marketing workshop. So I hope you have enjoyed this trip as much as I have, and I'll see you tomorrow morning.
