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Ryan Maloney shows how pupil placement shapes character personality. In cute designs, push pupils toward the inner corners of the eyes and leave space on the outside. This simple shift makes characters look softer and more endearing.

Ryan Maloney shows how pupil placement shapes character personality. In cute designs, push pupils toward the inner corners of the eyes and leave space on the outside. This simple shift makes characters look softer and more endearing.
Eyes are one of the most important parts of a character design. Where you place the eye and the pupil is going to change the character's personality. If you're going for a cute character design style, I recommend putting the pupils inside towards the inner eyes and give this extra space around the outside.

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