Character design advice from the guy who helped Logan Paul buy the most expensive Pokémon card

Name: Character design advice from the guy who helped Logan Paul buy the most expensive Pokémon card
Uploaded: 2022-07-26T17:44:06+00:00
Duration: 27 s
Channel: Ryan Maloney
Description: In this brief segment, Ryan Maloney shares a story from when he was tasked with designing 50 to 100 toy characters for Jeremy's new toy company within a…

26 Jul 2022 · 0 min

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0:27

In this brief segment, Ryan Maloney shares a story from when he was tasked with designing 50 to 100 toy characters for Jeremy's new toy company within a week. Struggling to define the characters, Ryan received a simple yet powerful piece of advice from Jeremy: ensure each character’s facial expression is crystal clear—clearly happy, sad, angry, or confused. This clarity of expression boosts emotional connection with the audience and makes the characters stand out, effectively helping Ryan meet the rapid design deadline.

That was Jeremy. When he was starting his toy company, I was designing a toy line for him. I needed to design 50 to 100 characters in less than a week. I started to sketch, but I couldn't figure out what the design of the characters needed to be. And then Jeremy gave me some unbelievably simple character design advice. Make sure the expression on each character's face is extremely clear. Happy, sad, angry, confused— crystal clear facial expressions increase the emotional connection. In other words, they will make your characters pop.