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Ryan Maloney shares advice from Jeremy on designing 50-100 characters in under a week: nail the facial expression first. A crystal-clear happy, sad, angry, or confused face makes each character pop and connects with the audience.

Ryan Maloney shares advice from Jeremy on designing 50-100 characters in under a week: nail the facial expression first. A crystal-clear happy, sad, angry, or confused face makes each character pop and connects with the audience.
That was Jeremy. When he was starting his toy company, I was designing a toy line for him. I needed to design 50 to 100 characters in less than a week. I started to sketch, but I couldn't figure out what the design of the characters needed to be. And then Jeremy gave me some unbelievably simple character design advice. Make sure the expression in each character's face is extremely clear. Happy, sad, angry, confused. Crystal clear facial expressions increase the emotional connection. In other words, they will make your characters pop.

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