Cold out reach strategy for creatives. From a talk with Rob, shoe brand maker, outreach master

Name: Cold out reach strategy for creatives. From a talk with Rob, shoe brand maker, outreach master
Uploaded: 2024-01-16T19:19:46+00:00
Duration: 28 s
Channel: Ryan Maloney
Description: Rob, a shoe brand maker, describes a cold-outreach technique called "swarming." Instead of approaching someone directly, you build relationships with…

16 Jan 2024 · 0 min

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Rob, a shoe brand maker, describes a cold-outreach technique called "swarming." Instead of approaching someone directly, you build relationships with their agent, manager, and close friends first. Once enough of these touchpoints know and like you, the target becomes receptive when you finally reach out.

I call it swarming. So if you're going to go for a target, rather than go directly in, find all of the key influencers in that person's life. Who's their agent? Who's their manager? Who's their best friend? And let's start to form relationships with these folks. It's kind of the way that an atomic bomb works. It's small explosions that focus in the center and it hits critical mass and it reacts. The same thing with people. You want to find all of these touchpoints that are feeding in. Oftentimes they'll come to you. They already know who you are and there's a familiarity and there's an interest level.