Dear Adobe...

Name: Dear Adobe...
Uploaded: 2024-08-08T16:12:04+00:00
Duration: 52 s
Channel: Ryan Maloney
Description: Ryan Maloney says 90% of design project time goes to repetitive revisions like copy edits and punctuation fixes, while only 10% is actual creative work…

8 Aug 2024 · 1 min

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Ryan Maloney says 90% of design project time goes to repetitive revisions like copy edits and punctuation fixes, while only 10% is actual creative work. He wants Adobe to let clients edit text directly in design files without breaking layouts, cutting the endless back-and-forth.

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Adobe, you're breaking my heart. No, no, wait, I mean, I mean, I love you. Your programs, they are amazing, but they waste a lot of my time. See, when I work with marketing teams to design or animate something, there is a lot of feedback. I'm talking maybe 10% of the project is creative and 90% of the project is making revisions. Not creative revisions. I'm talking about changing copy, like adding periods and changing dashes to those, like, what are the M-dashes? Marketers love M-dashes. Adobe, you allow us to make great things, but we need software that lets our clients not just comment but make changes themselves. I should be able to design something and my clients can change it without messing up the design. InDesign files, PSDs, AIs, even After Effects files. I know, we need to figure it out. How can we make these heavy files editable to our clients? Okay, that's it. Like I said, you're great, I love you, but these issues, they're the reason I feel like I have to write