
In this first‑person story, Ryan Maloney explains how he launched his independent career while still employed full‑time. He recounts slipping into a stairwell at his office to take a call with music manager Scooter Braun, pitching an animated video for Asher Roth’s hit song. After securing approval, he spent three weeks creating the video, which amassed millions of views. The success gave him confidence and a portfolio piece. Rather than quitting his day job outright, Ryan built a second business during nights and weekends, eventually growing it larger than his full‑time role. This parallel effort allowed him to transition to self‑employment with reduced risk, framing the move as stepping onto a new cliff rather than leaping into the unknown.










