How I designed a toy line

Name: How I designed a toy line
Uploaded: 2024-07-24T15:30:20+00:00
Duration: 27 s
Channel: Ryan Maloney
Description: Ryan Maloney designed 50 to 100 toy characters in a week for Jeremy's company. Jeremy's key advice: make each character's face unmistakably happy, sad…

24 Jul 2024 · 0 min

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0:27

Ryan Maloney designed 50 to 100 toy characters in a week for Jeremy's company. Jeremy's key advice: make each character's face unmistakably happy, sad, angry, or confused. Clear emotions make toys pop and connect with people.

That was Jeremy. When he was starting his toy company, I was designing a toy line for him. I needed to design 50 to 100 characters in less than a week. I started to sketch, but I couldn't figure out what the design of the characters needed to be. And then Jeremy gave me some unbelievably simple character design advice. Make sure the expression in each character's face is extremely clear. Happy, sad, angry, confused. Crystal clear facial expressions increase the emotional connection. In other words, they will make your characters pop.