Motion graphics are the best way to tell stories online #aftereffects #animation #blueland

Name: Motion graphics are the best way to tell stories online #aftereffects #animation #blueland
Uploaded: 2023-06-09T01:37:35+00:00
Duration: 47 s
Channel: Ryan Maloney
Description: Ryan Maloney scripts a motion graphics ad for Blueland's CloudCloth. One cloth replaces 1,500 paper towels and could save 544,000 trees annually. The…

9 Jun 2023 · 1 min

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0:47

Ryan Maloney scripts a motion graphics ad for Blueland's CloudCloth. One cloth replaces 1,500 paper towels and could save 544,000 trees annually. The video cuts a tree, removes a label with AI, shows the cloth cleaning a spill, and counters objections with social proof.

Chapters

Have you ever looked at paper towels and wondered how many trees it takes to make these things? I looked it up and I saw a static post from Blueland saying their CloudCloth replaced paper towels. This needs to be motion graphics. Like, I need to tell this story with a problem, a solution, and there's probably going to be people objecting to it. So let's show a tree getting cut down because one tree equals 118 paper towel rolls. If you have kids, you can go through that in 2 weeks. I removed the label from the Blueland cloth in Adobe Photoshop with AI, and then I showed it cleaning up a little spill here. 1 cloth, 1,500 paper towels. Let's give these checks a redesign in Illustrator. Now for the people objecting, saying, "Why not use a cloth?" Well, Yoga with Jesse says these are freaky absorbent. So we're not just handling the objection, we're showing social proof too. And if everyone used a Cloud Cloth, we'd save 544,000 trees per year. But let's bring in a fancy voice to finish this.
Together, we can keep the Earth green. Blueland.