Random idea: Brands into sitcoms

Name: Random idea: Brands into sitcoms
Uploaded: 2024-06-12T16:00:27+00:00
Duration: 51 s
Channel: Ryan Maloney
Description: Ryan Maloney proposes brands hire a film crew and comedy writer to turn their entire business into a serialized sitcom, treating employees as characters…

12 Jun 2024 · 1 min

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Ryan Maloney proposes brands hire a film crew and comedy writer to turn their entire business into a serialized sitcom, treating employees as characters and filming day-to-day operations as ongoing entertainment. He points to "The Pitch," an old advertising-agency TV show, as precedent for the idea.

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Why doesn't every brand or company just hire a film crew, one comedy writer, and just turn their entire business into a daily sitcom? Every single client I work with wants to get into video, so they create how-tos, they'll do like behind-the-scenes stuff, they even use their employees to hold products and model. I think they got to go deeper than that. I think if brands want people to follow their story, they need to play the story game. Turn everybody in your business into a character just as they are. Let a film crew shoot it and piece it together. It doesn't need to be comedy. I've seen this with like advertising agencies did this back in the day. I forget some show. It might've been like The Pitch. I would like to see the interior workings of every single business in America. Okay. That was just a random idea. I'll get back in my lane.