Ryan Maloney breaks down creative success into three layers: skill through relentless practice, presentation that hooks viewers, and promotion across platforms. You don't need to master any one tactic, but you need all three working together.
Chapters
3 parts of creating great work. The core of it, whatever you do, you need to build and sharpen your skills and create constantly at a high quantity all the time to get a lot of repetitions. So you're actually good at what you do. What you put out is something that people will consume and people will like or enjoy or understand. You got to sharpen your skills to do that. You got to make something good. The layer on the outside of that is how you present the thing that you create. Sometimes I find myself being lazy, just taking a photo of something and posting it without thinking about the viewer on the other end. How can I spice this up, catch their attention, reframe things, put— move things around, use video instead of images? The way you present your work is as important as the work itself. The third layer on the outside of all that is how do you get attention for your work? There's so many ways to do this, and I'm not an expert on any one of them, but I know you need to Talk about your stuff, put it out in front of people, and create media. Be— create these media tentacles that will lead to the presentation of the work that you created.