What goes into designing a character for a company? #art #drawing #characterdesign #artist

Here are a few things I think about when I'm designing characters that can be applied to a toy line, a clothing line, or collectible card line. It helps me when I'm drawing the characters if I think of a name, something catchy, short, and sticky. Even if it's a placeholder, just having a name of a brand will help me visualize the character. I like to visualize that brand line either in a store or online, the what the logo looks like and the attitude. As I do that, I'm testing one character either with a client or partner, something like this. Once I refine that, I'll test about 5 more. Here are a few of those. Then I get crazy. I design about 50 characters. Even if your line is only launching with 5 characters, still aim for a really high number. You'll get better options. You'll be able to weed it down to the best design. Then I put everything in a brand bible with a mission, attitude, and character descriptions. Something like this. But don't get too hung up on this. You can go— always go back and add details. Speed to market and to test is the most important thing.