Alex Hormozi sparked a lot of conversations in the business and influencer worlds! #shorts

Our mutual buddy Alex Hormozi has got a lot of people talking in the business world and in the influencer space because he essentially said, I'm going to stop doing entertainment style videos. I'm just going to shift all of my focus back to education. In an effort to grow his audience, he's shifted from talking almost exclusively about business to I'm going to talk about cooking and I'm going to talk about health and I'm going to talk about, you know, how to, you know, what to do when you're in college. And he broadened his message for the sake of getting a lot of views and for the sake of getting more followers, which worked. But Alex is a data guy and so when he went back and analyzed, he found that, you know, people who are watching videos on cooking, they don't necessarily ascend to then wanting to watch my business stuff. So he was essentially able to validate, he broke this down, this video that not all views are created equal.