YouTube solo monologue by Ryan Deiss framing a common scaling challenge as "business puberty": founders between roughly $2M and $10M in revenue often face a temporary valley where profit shrinks, systems fail, and operations feel harder. The speaker reassures entrepreneurs this friction signals growth rather than failure and encourages persistence.
I'm reacting to some of my most popular tweets. There's a Valley between 2 million and 10 million where profit disappears, systems break, and everything feels harder. It's not a sign you're failing, it's a sign you're scaling. Don't give up yet. Do you remember that, like, really awkward health video that we were forced to watch in, like, fourth or fifth grade that basically taught us about puberty and, like, how everything worked? I wish that entrepreneurs were forced to watch a version of that, because that's better. Basically, what you're going through at around the 2 to 3 to 4 million dollar mark, you're going through business puberty. And just like when you're going through puberty as a human, it doesn't mean that you're broken, it doesn't mean that you're flawed. It is just a part of growth. It's a part of life. But if somebody doesn't tell you that it's okay, that you're gangly and pimply and that your voice is cracking, you're there because you've grown. You're there because you've had a degree of success. You're just going through business puberty. There's better stuff on the other side. Just keep powering through.
