Ryan DeissCo-Founder & CEO, The Scalable Company

Metrics are only as good as the scorecard you keep them on.

2 Feb 2026 · 1 min

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This content was created by Ryan Deiss. This content was uploaded by Ryan Deiss. This is a YouTube video titled "Metrics are only as good as the scorecard you keep them on." (created 2026-01-15). It is a solo presentation (single speaker) and the first part in a series about tracking business metrics. The speaker describes a year-long study across 17 companies and 332 metrics that identified four key metrics to focus on; this episode emphasizes the importance of tracking "offers made" as the primary (golden) metric, explains why offers drive sales, and advises monitoring offers alongside conversion rates to separate signal from noise and drive revenue.

Questions this video answers

332 metrics.

17 companies.

Offers made (the number of offers/pitches/sales calls).

Chapters

It took us a year to measure 332 metrics across 17 companies to realize that there are only four metrics that mattered. Here's what they are and how to start tracking them this week. This is part one in this series where we cover how to track numbers that actually move the needle. You probably have tons of things that you track, but how do you know the difference between signal and noise? The first number that you need to track is offers made. Now, this may seem obvious, but this is really the golden metric when you're trying to grow your business. You might have heard the expression, nothing happens until something is sold. And that's true. But the reality is, nothing is sold until an offer is made. So how many pitches are you sending out? How many sales calls are you on? This doesn't mean that you're throwing out metrics like conversion rate and engagement rate. I mean, obviously, if you just are making a ton of offers to a bunch of unqualified people and conversion rate plummets, that's not good. So you still want to look at that. But when you focus on the total number of offers made and you still make sure the conversion rate is being maintained, your people will make more offers, you'll send out more emails, and you're just going to make a lot more money. It's going to drive a lot more revenue.