For $2M revenue companies, short-form content drives the most inbound traffic, followed by events for customer acquisition and brand exposure. Podcasting works but demands heavy time investment. Skip cold outreach until your inbound systems are already generating leads.
Rank these marketing channels for when you're at $2 million in revenue. Partnerships. 4. It doesn't apply to everybody. Still probably pretty early in the process to be able to get these dialed in. Get them if they come along, but you're probably not optimizing for that channel yet. Cold outreach. 5. At this point, you should have marketing systems in place that are getting you inbound. Events. I'm going to say, okay, you know what, 3. I love events. Because not only are they a good source of getting customers if you're exhibiting there, it's also a good source of medium. So I'm actually going to change that to 2. 2, events at number 2. For 1 or 3, podcasting. 3, and probably could have been even lower. Doing your own podcast is, unless you're willing to commit to it, it's probably not worth the time, and unless you get the budget, it's not worth advertising. And in the number 1 spot, that means that we have short form. Oh, yeah, okay, I'll go with short form. Maybe not for everybody, but But works for us, right? You're watching this now. There's lots of other channels that I would have put higher than some of those, but if those are the ones we got, then I feel good about the sequence.
