In this YouTube segment, Ryan Deiss (Speaker B) provides actionable advice for three common growth challenges. First, when a previously high‑performing ad campaign suddenly stops converting, he warns against panic and overhauling the campaign, urging a systematic diagnostic: check click volume, cost‑per‑click, and other metrics to pinpoint the exact change before fixing it. Second, when a promising prospect goes silent, he advises against passive‑aggressive follow‑ups and instead recommends re‑engaging with value‑driven or humorous outreach (e.g., sharing a relevant article or a light‑hearted “did you get eaten by wolves?” note) to invite a response without guilt. Third, when a CFO or bookkeeper flags that expenses are rising faster than revenue for three months, he suggests a disciplined review of cost drivers, aligning spend with ROI, and adjusting the growth engine accordingly. Throughout, the tone is pragmatic, conversational, and supportive, emphasizing data‑driven troubleshooting and human‑centric communication.
Your best performing ad campaign suddenly stops converting and you don't know why.
The worst thing that you could do is to panic, throw the baby out with the bathwater, and just try to come up with something brand new. The best thing that you could do is to really dive into the campaign itself, the growth engine, and to ask, where did it break? Is it a lack of clicks? Did cost per click go up? There's something in there that caused something that was working to break. Let's make sure before we throw everything out that we've identified what that one thing is that changed. Until you've identified what changed, you have no idea what to fix.
A big prospect goes silent after seeming like they're ready to buy.
The worst thing that you could do is to be passive-aggressive and do the whole, you know, why haven't I heard from you? I thought we had a good thing going. That makes now the person feel guilty and awkward to reply. So don't do that. The best thing that you could do is to leverage value and humor. So if you found something that's interesting, just fire it over to them and say, hey, I saw this, I thought it was cool, and I thought of you. Let's reset with value. The other great thing that you can do is just humor. Like one of my favorites is, hey, everything okay? You didn't get eaten by wolves, did you? That's something everybody knows is a joke. It's not passive-aggressive, but it's likely to get a, no, no, no, it's fine. We want to leave room for them to respond, to apologize for ghosting, whatever, without feeling guilty. If they feel guilty, they're not going to follow up.
Your CFO or bookkeeper flags that expenses have crept up faster than revenue for 3 straight months.
Yeah, the worst thing that you could do is to say to them, oh, don't worry about it. You know, sales are going to increase and we're going to be fine. The best thing that you could do is to take an honest look at where those expenses have crept up and to ask, are these investments that we have every reason to believe will pay off in the near future? And if so, when? And we wanna make sure that we put a clock on that so that if we say these investments that we made in new salespeople, for example, those should pay off in 90 days. Great, make the decision there that if they haven't paid off, you're gonna cut from that particular expense item.
