Ryan DeissCo-Founder & CEO, The Scalable Company

Your wife won't get it and that's ok

7 May 2026 · 2 min

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1:38

In this motivational monologue, the speaker addresses entrepreneurs and business owners, acknowledging that their spouses may not fully grasp the high risk tolerance and pain endurance required for entrepreneurial ventures. He emphasizes that it is the entrepreneur’s responsibility to communicate clearly with their partner, asking what evidence or actions would convince them of the business’s viability and how the entrepreneur can meet home obligations while pursuing the venture. The speaker warns against sacrificing a healthy marriage for a business, urging entrepreneurs to have honest conversations, align expectations, and make their partners feel excited about the sacrifices involved. By doing so, he claims entrepreneurs will achieve both a stronger business and a happier marriage.

Chapters

It is not your wife's job to get it. If you're an entrepreneur, if you're a business owner, I understand. I've been there. We want the people who we love the most and who supposedly love us the most to completely understand what we're going through and to give us all the grace in the world and to just trust us even when things aren't working out. But that's not their job because they're not entrepreneurs. If you're an entrepreneur, if you're a business owner, your level of risk tolerance, your willingness to endure a certain degree of pain is higher than the average person. And so if there are people in your life who don't get it, that's okay. And it's not their fault and it's not their problem. It is your job to talk to them and to say, what would need to be true for you to believe in what we're doing? What do you need to see from me to know that this thing is working? What can I make sure that I'm doing on my end to make sure that I'm both fulfilling my obligations at the home, but then I'm also working on this? You're the business owner. You're the weird one, okay? You're the weird one in all the best possible ways. You are the weird one. So yes, get your work done, but do not under any circumstances throw away a great marriage and a great family for the sake of a stupid business. It's just not worth it. Suck it up, have the conversation, and figure out what you need to do to make them excited about the sacrifices that you're making. If you do that, you're gonna have a better business, I can promise you. You're also gonna have a much, much happier marriage. Awesome.