
In this segment, Jason M. Lemkin explains how any organization can quickly deploy an AI agent for go‑to‑market (GTM) activities by starting with a single, low‑risk integration and then expanding its scope over time. He recommends beginning with inbound interactions using a tool like Prospector, connecting the agent via a simple integration (e.g., RepLitterLovable), and observing how the agent improves its responses as it processes more data. After the first week, the team can progressively add outbound outreach, renewal management, and support functions, ultimately consolidating all GTM touchpoints into a single, bird’s‑eye view dashboard. The speaker emphasizes the practical, step‑by‑step approach, the value of incremental learning for the agent, and the strategic advantage of a unified GTM perspective.










