EP020: Six Archetypes of a Successful Practitioner with Jordan Boxer

Welcome to the Perfect Practice podcast where we share the most innovative strategies to help you build a successful functional medicine business, attract your ideal patients, serve your community, and get paid what you're worth. Each episode is packed with practical steps that you can take to immediately grow your influence and serve more people. Our mission is to share golden nuggets from successful practitioners, technology experts and innovators from around the world. Your host, Sachin Patel is a functional medicine success coach, international speaker and best selling author. He's calling in all his favors to bring this information to you so you can create your perfect practice.

Hello and welcome to another fantastic episode of Perfect Practice. Today I've got a dear friend of mine and somebody who's got some very amazing perspective on the healthcare industry. He's one of the top supplement reps in the entire industry in Canada and he's going to be sharing with us the six archetypes of a successful practitioner. He's witnessed, you know, some startup practices and he's gone all the way up to some of the biggest accounts in the country. He's done training for his organization, he's done a lot of personal development work on his own. So today I'm very proud to connect my audience with a dear friend of mine, Jordan Boxer. Jordan, welcome.

Hi Satchin. Thank you for having me.

Well, you know, you've got this formula that you've contrived from your experiences working with hundreds, literally hundreds of practitioners and managing a big portion of the Canadian market. You know, we want to talk about today. What people want to listen to, what people tune into is to learn about the formulas of these successful practitioners so that they don't have to go out and reinvent the wheel. And I know we've discussed this a little bit before jumping on this recording and literally we're talking about this in my infrared sauna. So we're at my condo in our infrared sauna. We came from a short hike, about an hour long hike that we did, and we said, let's get in the sauna and start talking. We've got a presentation coming up. Jordan's presenting at a conference that we're hosting and we said let's, let's hash through your, you know, through your presentation. And then we started talking about, I'm like, you know what, let's record this because this is going to be pretty epic. So we're going to give you a very high level overview. Jordan's going to go deep during our presentation, but you've got six archetypes and why don't you first tell us a little bit more about yourself and why we should even listen to you. Sure.

So it was a cold December day in 1986 when I was born. December 12th. No. So I have been in the industry since 2010. So we're actually on my eighth year. Two Olympic lengths, two World Cups, it's pretty long. I fell into this industry because I fell in love with it before I was actually working in it. I was someone who, like most people who come into this industry. We have our story. I got really sick. I thought I was invincible in my 20s. And then for some reason I couldn't recover. I was like, I was in bed 12 to 14 hours a day. I had no energy, my brain wouldn't work. I thought I was going to actually get into a business of selling alternative energy. That was my main goal. But as fate has it, I went on a cruise ship, I came back and I was never the same person. So this, what happened on the cruise, uh, not PG stuff, but I got really sick. I'm fine now, but I, you know, my mom is scared of flying, so we would always drive to cruise ships from Toronto. So it was like a 24 hour straight drive to Florida. And I remember on the way back, like my lymph nodes were swollen, my throat got so thick and in one week I dropped 14 pounds.

Wow.

Not in your metabolic reset way where it's healthy, but like I was emaciated and at that time I was working as an intern at a finance company, going to school part time and then bar backing on the weekends. And I had enough energy to do it all, so I went away on this trip. They didn't, they still to this day don't know what happened. But on the way back I got this bad flu, went to the doctor, they handed me antibiotics, did nothing, handed me more antibiotics, did nothing. Finally, after my life sort of fell apart, like I couldn't focus in school, I couldn't focus at work, I had no energy left. I had this symptoms of appendicitis and I went to a walk in clinic, which I was frequently going to because I didn't feel well often. And they're like, you got to go to the hospital and get your appendix out. And then thankfully my stepdad was like, you know what, before you go do that, I have a client of mine, he's a medical doctor and a homeopath naturopath. So he's this, at that time, one of the first to do it. So he took me to him and he goes, you don't have appendicitis, you have something called leaky gut and you're inflamed. Go home, drink some rice water or rice tea, like boiled tea for two hours, have some ginger, get off gluten and dairy, and you should see someone to help take care of you. I can't. He was retiring, so, you know, immediately. I thought that meant, oh, I'm lactose intolerant. So I still, I still ate dairy. I just ate lactose free dairy thinking that was okay. But then he put me onto this traditional Chinese medicine doctor who got me like 60% better. And at that point I was like, I was always obsessed with how the world can make you better. Like, I was always into sort of natural cures and I was obsessed with like, oh, oil, oregano can kill any virus. Like just sort of, you know, I didn't realize that was one of my passions at the time. So after I got that better or better from the traditional Chinese doctor, I was like, I want to get in this industry. So I started working at a company called Terago, which is not in the industry. But the only reason I started doing that is because I applied for a job at a company called Genestro, which is one of the biggest in the industry. They rejected me during my interview because they said, you're not a nutritionist, you have no place here. But I didn't really take that as an acceptable thing. So for a year straight, I pestered the CEO at the time with an email once every three to four weeks.

You pestering? Can't imagine that.

I know. And I was like, hey, is the position open yet? Hey, is there a position? And then finally, I think after nine months.

But we're talk about that.

Yes.

Right. Because that's part of what everyone should have in their archetype file cabinet. So I'll let you continue.

Yes. After finally nine months, he was like, hey, come in and start working. So I started working. I became obsessed in the industry. You know, as it happens, I stopped working at Genestra. I started working at a company called Designs for Health now four years ago. And it's been my home ever since. And I'm very, very happy to be there. But the one thing that I've been gifted is I've been able to interact with thousands of doctors across Canada, some in the United States. And I've been able to see how there's these clues that are left. You know, something you say is like, success leaves clues. There's these clues that are left with all the successful doctors. I've Dealt with whether they're clinically successful, financially successful, combination of both. And I sort of came up, you know, it's just my own. But these, like, six archetypes.

Well, why don't. Before we get into that, why don't we define success? Because you just listed two things, clinical and finances. And I know, knowing you personally, that you obviously recognize that there's much more to success than just those two things, because I know, and, you know, I've got like, multi, Multi millionaire friends. Some of them are even billionaires that I interact with. And I can tell you that no amount of money can make you happy.

Yes.

Right. So, you know, I think when we talk about success, it's important to have an operating definition. We don't want it to mean that you've got this booming, bustling clinic and you've got millions in the bank account and you've got all the toys that you need, but you're not happy. And success without happiness is what Tony Robbins calls the ultimate failure, because those people have a hard time breaking patterns. When you're making a lot of money and when you've got a busy clinic, that's a tough situation to get out of. So I think let's create an operating definition of success before we go into these archetypes, because you're going to share some powerful stuff. You're going to teach people how to make more money. But we don't want to make that the primary objective. We want all of these areas of your life to be balanced. We want relationships, balanced finances, balanced, purpose in alignment, having good relations with people that you love and care about, having enough to give away. These are at least my operating definitions of success. And I'm open to hear what yours are as well, because certainly you've probably witnessed people who have clinical success, however we define that and are not happy in their personal lives. So, you know, these archetypes are going to play a role in all that. But, yeah. Anything you want to add to that?

Yeah, I'm happy you brought that up. Because, you know, one of the things when I look at the successful practitioner. Yes. It's not just because I get to know a lot of people on an intimate level. So it's not just like, hey, on the surface level, you're making millions of dollars, you're helping all these people. They all seem to have this greater purpose. And that's what I love about our industry. And actually, that's one of the archetypes we'll get into, is the rebel. They have this greater purpose to almost want to change what's not working on a societal level. And I think when your purpose is outside of just you, it's not like, hey, I want to be really successful. When I, you know, one of the things I ask almost any one of my clients when I. When I first meet them, and I'm like, yeah, you know, tell me about why you got into naturopathic medicine. Why'd you get into functional medicine? Generally, it's, I was really sick and I couldn't. Well, actually, it depends. So the successful ones would often answer, I was really sick, or I was, you know, some of my family was really sick, and I was looking at the system is failing them, and that means this must be failing millions of people. And how can we be in a society that's so sick and this is so broken? I want to do something in my own power to change that. And when they put that belief out, when they put that mission, I guess, outside of just their own personal development, it almost like gives it back to them that they're happier, they're more successful, and they're more dedicated to actually change the things that are, in their minds, wrong with the industry.

Yeah.

So that, I think, is the overarching, arching, arching, arching, overarching reason to why these doctors are successful more than just in their practice. Like, they own their own personal feeling of gratitude. Is there, like.

So maybe let's talk about the exact opposite. Just to give people spectrum and perspective. What. What is the opposite of that? Like, in case somebody's trying to identify with which side of the pendulum they're swinging on, what would you define as the opposite of that?

People trying to prove to their own ego that they're good at what they do. And the way to define that is how much money they make. They get sort of stuck in this, like, scarcity mindset of, I've learned enough, I don't need to learn anymore. I'm really good at what I do. You know, I don't need to. I don't need to improve these skills because I'm the best already and I should be making more money. And then almost they get upset at anyone who's succeeding, so they'll look with jealousy.

So scarcity mindset. Yeah, essentially.

Yeah.

Yeah. Right.

Where.

And it, you know, Dan Sullivan defines this quite nicely. So a scarcity mindset is somebody who has, you know, a one, you know, a zero sum game. So if somebody else is winning, then you have to be losing. They also view the world as unfair. Right. So, you know, why did this happen to that person and not me. So they have this worldview that's very negative. And they don't express gratitude because they're so busy being mad. And you can't have two thoughts at the same time, right? So you're either, you know, grateful for what's happening in your life, or you're not grateful for it or associating a negativity to it. And instead of looking internally to solve this problem, you're looking externally. And, you know, I just came back from UPW and Tony said something that really stuck with me, and he's like, don't judge people for what fulfills them. Focus on what fulfills you. Right? So sometimes you see somebody and they might get fulfilled by material things, and we might end up judging that person for the car they drive or the purse they have or the home they have, whatever it might be, instead of realizing, hey, that's what fulfills that person. That might not be what fulfills me. So I need to focus on what that might be for some people. Might be more time freedom. For some people, it might be more traveling. For others, it might be other things. So figure out what fulfills you and move in that direction towards success. So success can mean different things to different people. And a lot of times, what I would say it's always important to do is find somebody who's many steps ahead of you in terms of where you think you want to be and talk to that person to make sure that that's actually what you want, not what you see, but what you live. And then talk to somebody who's just a few steps ahead of you so that they can understand what your immediate challenges and struggles are. Somebody yelling from the top of the mountaintop only proves to you that it's possible. It doesn't show you what your immediate next step is. So it's good to have that vision. And again, as we go through this, we're going to explain the different characteristics that are required to climb this mountain and how to identify yourself with the right one. But it's important to have people that are at the mountaintop yelling down, showing you it's possible, and then people a few steps ahead of you. And I think this presentation that you're going to do here is going to give us some really good insights about them.

I just want to touch on what you said. The other thing I've noticed with people who might not have the success that they want, and you sort of alluded to it, if someone else is successful doing what they're doing. Not only are they, like, you know, they're looking at it with, like, mad eyes. That person successful must be doing something wrong to be. They must be breaking the rule in a way that they shouldn't be breaking the rule. They must be doing something slimy and snaky. And that's what I've noticed compared to the one. You know, my. My clients, who are of the most success in all the. In all the avenues of life, they're like, oh, what are they doing? And how can I mimic that in my own life instead of demonizing that person for success? It's something one of my clients calls a Tall Poppy syndrome.

Yeah.

And she experiences that in her own province where, you know, she was one of the first doctors there, and she did really, really well. And it's the same thing like, oh, she must be doing. There must be something wrong with what she's doing to do that. Well, like, it's almost like you look at success with these negative eyes compared to, like, hey, how can I have that in my own.

Instead of seeing. It's possible you're mad that somebody did it before you. Yes. Right. Now, sometimes, you know, for people like that, if somebody hadn't done it for them, their thinking is so small and so negative and so limiting that that mountain doesn't even exist for them.

What did. What did Newton say? It was a Newton standing on the shoulders of giants who said that.

A lot of people say, I don't know physics.

Like, I think maybe Newton was the giant. I can't remember. But it's the same thing. Like, we're all here to improve each other as a species, I believe. And looking at how someone else is doing it doesn't mean a. You being successful isn't gonna take away success from them. And also sharing your success with people in the sense of how you got there, I don't think is gonna take away success from you. And you're the one who taught me that. Actually, you did. You're like one of the. You, like, embody the idea of, like, yeah, whatever. I know I'll give out. Like, you give away a lot of free resources to people, and you're not giving it in the sense of, like, oh, I have to get something from you. You're just willing to give it, which I found really humbling. Like, when I was looking at my life being like, oh, why don't I have that perspective?

Well, here's the thing. It takes what. In Sanskrit, the word is shraddha, which is unconditional faith. And sometimes, you know, to be honest, you have to be in a position to have unconditional faith. You have to have a safety net. And my safety net has always been my business acumen, which means that and my relationship, you know, my relationship resources. So, you know, I often tell myself that, tell myself, if something were to happen, I have the. I know what the formula is to create something successful. So I don't fear failure because I have a safety net. And that's me. That's who I've become. Right. This is why, you know, you hear stories about Donald Trump lost everything, and then five years later, he's a billionaire again because he understands the formula and he's got his relationship capital in place. And maybe Donald Trump is the best example. But certainly we. And he's probably the most famous person that you can think of. But, you know, we have the ability to do this. And here's the thing. Money is just energy. It's just a stored form of energy. Now, here's the thing. If you've got potential energy, potential energy, by the way, is the worst thing to have, because that means all the energy is locked up inside of you. It's not uncoiled. And, and so a spring that's completely compressed has no use. It only has benefit and value when it bounces and springs out and releases that potential energy. And when it has no potential energy left in it, right, that's when it's done. It's poured its complete heart out into what it's doing. And it's very unlikely to me that most people do that at the end of the day where their spring is completely unsprung. And the next day they, you know, they go to bed and they get a deep night's rest, and that spring compresses itself. They wake up with all its potential and. And lay it all out there. Very few people are doing that. So there's a lot of things. And I don't want to take this away from what we were going to originally talk about because our time is limited here. But why don't we go into the six archetypes and then let's promise. I think people are going to find this conversation very interesting. Let's promise to do session number two about this, and we'll go into more in detail because you actually have a call at noon. So I want to be respectful of your time.

First, I want to give credit to you, but also to Daniel Sampson. He's the vice president of international sales of Designs for Health and also the president of Canadian operations for designs for health. Because he did give me some motivation or a good amount of motivation on thinking this way. So originally I tried to keep it to five, but six came out. And the way I thought of this is actually the way that one of my favorite books by Robert Greene, the Art of Seduction, he talks about all these different seduction types. And unlike, let's say, like the game in the dating world, where it's like, you gotta do this cookie cutter formula, he's very much like, everyone's a seductor, a seducer, and everyone can be seduced. You are naturally more of these seducers. But, like, if you can learn to embody all of the seduction types, you're gonna have the most successful life is the way that he looked at it when it comes to seducing, whether in business or romance. So the first type I did, and it's something that I think a lot of doctors are naturally good at, but there is a good and bad to each type. So the detective. To be successful as a doctor, you have to look more than surface level. So if someone comes into you and they're like, hey, you know, Satchin, my back's hurting or my joints are hurting, and you're like, okay, yeah, let's do some adjustments. Here's some anti inflammatories. You're gone. I don't think the success will be the same as if you're like, wait a minute, why is that? Why is your knees hurting? Why? You know, is there some strange reason, almost like Dr. House, like, when you watch that show, like, there's always an elaborate reason. Now, sometimes there isn't the elaborate reason, but you want to have that mentality. And I found that the doctors that clinically do the best that's inherent in them. Now, to give you a sample of the negative to that, it's something that's often used in marketing. It's called analysis paralysis. So some doctors get too keen on, like, finding the root cause that they won't look at what's in front of them sometimes. So it's having that nice balance of learning when to dig deeper but also when to improve things instead of always trying to search and search and search and it's okay to take action.

Well, sometimes these people have a significant fear of failure, right. And they have imposter syndrome in the sense that there's so much to know. And the deeper they dig, the more they realize they don't know. So then they hold themselves back and they keep going to conferences and seminars, not realizing that they already know enough to help people.

And I often sometimes remind doctors, I'm like, listen, you do 80% of people, you do the basics, they get better. But at the same time, you need that detective mentality to be like, okay, is this of that 20%? Is there some stealth infection that I don't know of?

Here's the thing. I mean, this is all downloading to me as we're doing this. It's at the 131 degrees Fahrenheit temperature, I'm sure, and the ganoderma coffee that we had. But here's what I'm seeing when you say this. I see that people who are kind of stuck in this detective mode, they. They're constantly forgetting who their avatar is. And they're so focused on what they need to know to help people get healthy, when all they need to do is show people how to get healthy because they should be doing this in the first place.

Live and breathe it, right?

You got to live and breathe your message. And that's so much easier to teach people than getting deep dive into all this evidence. Because we talked about this earlier in the woods. The information is constantly becoming obsolete. Information has a diminishing value because it could be completely wrong or it could be something that is misunderstood or it's in its infancy in our understanding. If you look at research, if you just go to PubMed and you look at the amount of research that's being done, the amount of knowledge that's being output is doubling in less than every year. And it's going to go down to every six months and then six weeks, where our knowledge is actually doubling because of machine learning and artificial intelligence. What's that law?

There's that law in Moore's Law. Moore's Law. So it's either twice as powerful or half of the price.

Right, right. And so we're reaching this point where, you know, information is becoming synthesized and, you know, curated by machine learning. And now we're putting these patterns together, only learning that it's all fractal. Right. So the, so the thing is, is that we have information which has diminishing value. Diminishing return can be questioned and keeps people in this constant state of feeling like they don't know. Right.

And I think it's important, like, remember. So let's use technology for an example. So yeah, we have a comp computer now.

Focus on the showing, not the knowing. Boom. Write that down. Focus on the showing, not the knowing.

Okay, I like that. Satchinism. Knowing is believing, remember? No, no, no, yeah, focus on, focus on showing.

Not knowing.

Not knowing. So, and I think that's important. So let's bring it to like an analogy. I think that'll make people understand that a little bit easier. It's, you have somebody who comes into you and they're sick and they have a horse and carriage as their mode of transportation. You giving them a car from the 1920s is going to make their life better. They might not need that brand new Tesla, but because we're conditioned to the most current knowledge, we think, oh, we have to give them the brand new Tesla. But sometimes the basics is the best way to start. And I think that will get rid of a lot of the lack of confidence that some practitioners have in why they go into that analysis. Paralysis.

Well, here's the thing. If you buy them Tesla, they still don't know how to drive. Right.

Like they've been using, where we've been.

Using a horse and carriage. No, I, I think it really helps people sink in. But let's get through this quickly because you got to run soon.

So the next type is the Rebel. And this is something I love about the industry that I'm in. We are in an industry filled with people who are rebellious because the status quo, the traditional medical system has either failed them or failed their family. And they were like, I need a better solution for the, for people. So the good side to this is looking at the way things are, like what you do and seeing different avenues of how you can go. The bad side, I think is going too extreme and completely discounting everything that we have in the natural, in the regular medical world, and almost going too far out there because then people won't actually respond well to you. So, like, I believe in energy medicine, I believe in homeopathics, but sometimes taking it where it's like, okay, the moon needs to be here and the stars need to be here, and energetically that's going to open up the gates. And you might find some people who resonate to you, but the overall person is probably going to find that a little bit.

Yeah. And the other thing I'll mention with the Rebel is it's not just your practices and your teachings, but you might be rebellious in how you promote your practice and bending the rules a little bit. And here's the thing, you know, Schwarzenegger said this, My son knows this. You know, break the rules, not the law. Right. And when you, if you're breaking the rules and, or if you're breaking the law in your practice, because there's a Lot of gray area right now in this space that's. We can't. We can't discount that. And a lot of boards are getting a little conservative because they're starting to recognize a movement. Right. Every movement will be tried to be stopped, and so every garden will be attacked, as they say. So it's important to realize that if you operate within the law, so know the law is your friend, you can scale. And I know there's a lot of people out there that are probably listening to this that are in the gray areas and they're afraid to double down on their marketing or their advertising or scaling their practice because they're afraid of, if I go under a microscope, what's going to happen. And I understand that fear, I understand that concern. And don't get me wrong, our office has been attacked by people who are trying to, again, attack that garden. And fortunately, we came out well on the other side. And we know the boundaries of operation, and so we operate within them. And knowing the rules can be very helpful because then you know what to do and what not to do. And then if you know what you can do and what the tolerance level is, then you can push yourself a little bit harder and you can scale and you can put your foot down on the gas. It's kind of like this. If you're certain that staying on this road is going to get you where you want to go, then you're going to. You're going to put your foot on the gas. But if you're uncertain you're going to be riding the brake because you're not going to, you know, you don't know if you're speeding in the. Yeah. And some people are speeding in the wrong direction. Right. So we just have to be careful that you're speeding in the right direction.

After the Rebel, I have the socialite. We are in a business that's privatized. We are in a business where people need to find you. And I find that the doctors that tend to, again, be most successful and not just in a financial way, but they build a community, they become social. Whether that's you, who you started with your talks, you have the Living Proof Institute. Now I have another client of mine, Michelle Paris, who has her Rebel Tribe. It's a women's group that meets every month. 30 women or so sit in a circle, and she's there, she's on social media. So it's finding that level that you're comfortable in. Now, the flip side of that is you don't want to be Too social media friendly in the sense of like, we have to get out of the sauna, by the way. Sorry, I'm like talking but here.

Just stay, stay.

Can you hear me?

Yeah, I can hear you.

So you don't want to be too. What's the word I'm looking for? Insta famous. You don't want to try to be an insta celebrity, Become a target. Yeah. You don't. Well, not only are you a target, but I think if you're too much in people's faces and it's not sincere communication, they're not going to respect you the same way as if you were being like a sincere socialite.

Well, let's put it this way, just to have some frame here, because I never want to discourage people from putting themselves out there. I would say the majority, 99.9% of people, people are not putting them out, putting themselves out there enough. Right.

And that's why you want to be the. So you still want to be the socialite. You want to be out there. You don't want to hide in your. In your cave and be a genius by yourself.

But what holds people back, would you say?

I think goes back to the imposter theory that they don't feel good enough to be out there. Well, I'm not even me. I felt that like, you're like, people.

Forget their audience too, man. Like, I think they forget that Jeffrey Bland is not like, you know, vetting their conversation or they're not. That's not the person you need to impress. Right. They. They forget that the average person doesn't know the majority of the things that we take for granted.

Yeah. And a lot of people, I find, try to make. You just said it. They don't want to seem diminished in the eyes of their colleagues. So they try to sound in a way that their colleagues will respect them. But the average person doesn't even know what mitochondria is. And you're going to start going into the deep biomechanical levels of it. It's being understanding who your audience is and who you want to attract and being in the spotlight to that world.

I think if you want to train doctors, start a doctor training program. That's what we did. Right. But if you want to educate the masses, then that's a different level that you have to speak.

Yes. The next one is the seeker. And this is someone who. Eyes on the future, seeking knowledge. Another recipe for success, as I found. Because we do our own events, I go to conferences. You see the same successful Doctors at every single conference, every single live event. They're signing up to audio podcasts. They have their audible that's downloading books on a monthly basis. They are filling their cup up with knowledge and evolving who they are. They're seeking out that knowledge. Again, this negative is similar to the one that we were speaking about with the detective. You don't want to feel like you're somebody who doesn't know enough right now. So you're not gaining new knowledge because you're coming from an insecure perspective. It's more. You're gaining knowledge to become a better version of who you are, to serve more people. But who you are right now is still a very impactful, powerful person. And that's. I find the negative to that, it's very paired with being the detective when it comes to the seeker, Even though the detective looks at the past and the seeker looks at the future, that insecurity is very much the same.

Yeah. And the other thing I would say that falls under the seeker category as a positive is you're always looking for new trends. You're looking for new ideas, new ways to merge this industry with other industries. You're seeking mentorship or you're continuing to build your portfolio. Instead of a detective who's evaluating what they know, the seeker is going out there for new clues, new information, new insights.

What's the way we're going? Where are we going? What's the new candida that's gonna help my patients out? What's the new mindset that's gonna help me out in my practice? Or what's gonna make me more effective at what I do overall?

And the seeker looks for innovators. They're.

They're the inner. That's the innovator personality. The next one is, and I put. I put this, the authority for author. You, as a doctor, as a healthcare practitioner, have to remember you're an authority. Now. The positive to that is people are going to respect you and they're going to want to come see you again. Some people don't fall into this role because they feel they're that imposter theory. There is, though, I think, a flip side to that, where you're almost I'm an authority, and I'm closed off to learning new things. I know everything right now. So if you're an authority without that seeker knowledge, I find that you can be closed off to some new theories and new revelations that might actually make your original thoughts better. So you don't want to be closed off. You want to be somebody who's an authority, but also open to change. And then the last one I have is the organizer being that mindset of the CEO, like Richard Branson says it, I want to be the dumbest person in the room. You want to be able to surround yourselves with people as a. As a clinic owner that are going to make your clinic, that's going to make your clinic thrive, but you have to be the one who can organize that properly. The negative side to this is having too much control, being a control freak, not trusting your staff to do what you hired them to do, not trusting your patients to do what they're coming to see you with, and trying to control every little aspect, because control will dampen the own sort of light of your staff. And you want them to jump into their own strength, like you do with Dr. Brar. You've given him, you know, he's a great detective, he's a great seeker, and you've allowed him to live in those energies where he's become this amazing practitioner instead of. You weren't like, this is my protocol. You have to follow this protocol. You have to do it the way I'm saying it. You can't ever change it. You're allowing this person to shine in their own brilliance. And I think that's one of the ones that a lot of practitioners fail at because they forget at the heart of it that even though you're a healthcare practitioner, you're also a CEO and entrepreneur. And you have to look at what are the most successful CEOs. Do they set up systems that thrive? They're not the ones controlling every little aspect of it. And, yeah, so that's sort of the archetypes. The archetypes. The archetypes. And we'll explore it more in detail on Saturday at your, at your, your event that you're doing. And yeah, maybe we can do a part two where we go a little bit more in detail, because I think, again, every type has its good, but every type has its bad. And I think what I've noticed is the most successful people, practitioners, people in general, they are. They have all these inside of them, and they balance that good and bad very well. And that's where you're most fulfilled. You're helping the most people, you're the most financially independent, and you're protecting your own sort of health along with all your clients and your patients. So I hope that rant made sense.

No, dude, this is.

I was heat induced.

Heat induced. No, this is very valuable information and I certainly would Imagine that anyone who's listening to this finds this interesting and has been able to identify where they fit. And you're really, at the end of the day, you've gotta be all of these. And what Jordan is putting together right now is he's putting together a checklist so you can identify where you have a stronghold in your life and in your practice and where you need to work on. And he's actually going to be writing a book about this. So the cool thing about this information is that he's going to be sharing it far and wide, practicing what he preaches, not holding back. Because this lack of knowledge, of self knowledge is what's holding back the entire functional medicine movement. It's not the science, it's not the research. It's not, does it work? It's not, do we have the right supplements? It's not, do we have the right protocols. It's the practitioners themselves. Because this is such scary territory for somebody who may not be entrepreneurial, somebody who may not have done the deep work. Like, as a practitioner, very little work is done on yourself. You're working on other people. And that's what you spend your entire life doing as a healthcare provider, is helping other people. And that doesn't always leave time for you to work on yourself. And Jordan and I have this running joke that I'm full of myself, and I have to be, because I have to pour into others. And I tell Jordan, you've got to be full of yourself, too. And you listening to this, have to be full of yourself, because how else are you going to pour into others? And so I really like that we went a little bit deeper into understanding the archetypes of practitioners and what identifies them and how they can use these gifts and then how it might be holding them back. So any parting words here, Jordan?

No, I think that was summed up pretty well. I'm excited. I just found out I'm writing a book, so that'll be fun to write.

Well, you know, that's the thing. You got to put people on the spot. Right? So how do we set a release date?

December 12th.

December 12th. What is that your birthday? Yeah.

Is that too close?

Oh, that's. Dude, we can do that. I'll show you how to do it.

Yeah.

Okay. All right. There you go. You heard it. Live on.

Perfect Practice. Everyone listening to this gets a free copy of the book.

Okay, perfect. Just let us know. We'll make sure that when Jordan releases it, we'll share the link. Actually, here's what we can do, Jordan, we can go to the computer when we're done here and we can actually do a pre release of it at your event. At my event? Okay, let's do it. You can announce it and we'll have a pre release so people can buy it on Amazon. Just do it. There you go, brother.

Thank you very much.

All right. Thank you.