EP107: A Fireside Chat with Dr. Ben Lynch and Sachin Patel

Hey Satchin. And welcome to the Perfect Practice Podcast.

It's my mission to use this podcast as a platform to help holistic, heart centered practitioners transform the world. I think we can all agree that the world needs more of what we.

Have to offer now than ever before. And I want to take all the.

Information and all the knowledge and experience.

That I've gained over the years and leverage the community and the contacts and the mentors that I've had over the.

Years and and share some of the most valuable nuggets that I've picked up over those years. I also want to bring special guests on so that they can share their valuable wisdom and knowledge with you as well.

Each episode is going to be packed.

With valuable nuggets of information to help you grow both personally and professionally, all while moving you towards more impact and more freedom. I'm excited that you're here. I'm excited that you want to grow and learn. So let's jump right in.

Hello my friends, it's Sachin and I am super excited about this interview that I'm going to share with you. As many of you may know, recently we had our Perfect Practice live event, first one of 2022. We're going to be having several of these. Our goal with these events is to help practitioners build their perfect practices and to help them impact more lives. But most importantly, start by impacting their life in a positive way. So we had some amazing speakers and what I'm gonna be doing is I'm gonna be dropping some of these interviews and presentations that were shared at this event, gonna highlight some of the best ones. And today is no doubt one of those amazing interviews with somebody who you all probably know, Dr. Ben lynch of Seeking Health. Him and I had a nice fireside chat where we discussed all things. We discussed things related to the pandemic, we discussed things related to him building his house, to him building his business, to EMFs and a variety of other topics in between. This conversation has actually been several years in the making. I'm a huge proponent of Ben's work, he's a huge proponent of our work. And finally our schedules aligned. In fact, he was at the cabin with his family and still allowed us to do this interview together. So enjoy. Take notes. You're going to love what he has to share. And here's to building your perfect practice. And here's to having all the tools at your disposal that you need to win. There's never been a better time. There's never been a more important time for us to do that, and if you'd like to learn more about what we're offering practitioners just like you who want to build and scale and grow and impact the whole lives around them, feel free to go to perfectpracticementorship.com and learn more. In the meantime, enjoy the interview.

All right, we have an amazing presentation coming up. A fireside chat with the legendary Dr. Ben Lynch. Everybody take a moment and stand up and breathe and stretch because you're going to want to be fully present for this exclusive live conversation with with the one and only Dr. Ben Lynch. Before I give the formal introduction, Sachin, what can you tell us about the amazing Dr. Ben Lynch?

Well, first of all, I want to express my gratitude. I know how busy Ben is. He's got a lot of amazing things that he's doing in the world, helping us practitioners and helping as many people as he possibly can. So this is actually several years in the making, believe it or not, this interview. And it takes me back to a time many years ago where I said we were going to do a living proof conference and, and Ben was actually the first person that jumped in and said, hey man, whenever you do this, let me know, I'll be there. And so I still remember that day I was in Niagara Falls vacationing with my wife and I was like, wow, how about that? We can have Ben lynch speaking to our community. And so here we are. I think it's about four years ago. So four years later, here we are, we're doing this. So the power of thought, the power of intention, the power of commitment. And I am so grateful to share Ben with all of you and to share this time with him as well.

I love it. Well, what a special moment to be witness to the culmination of a four year plan to get Dr. Ben lynch on stage. Now we have you, me and Dr. Ben Lynch. Get ready ladies and gentlemen. Dr. Ben lynch is the best selling author of Dirty Jeans and president of Seeking Health, a company that has helps educate both the public and health professionals on how to overcome genetic dysfunction. He received his doctorate in naturopathic medicine from Bastard University. He lives in Seattle, Washington with his wife and three sons. Ladies and gentlemen, please welcome to the stage. Light up the chat with a nice big hello for Dr. Ben Lynch.

Hey Ben, how are you today, my friend?

Awesome to be here, Sachin. Awesome to be here.

So grateful to have you here and thank you for blessing us with your presence. I know it's a Sunday and I know you're a family man, so your time and energy means A lot to us and our community. I appreciate you.

Yeah, well, you. As you said something years ago, I love reading your little word plays, and you said you don't make time. That's not possible. Taking time, it's not something you can actually touch and feel and put in your pocket, but you can dedicate time. And that has stuck with me. There's some things that hit you and they stick with you for forever, and there's some things that you forget and you bring on. You forget and you bring on, like breathing properly, but something just stick with you. And that just stuck with me ever since. And I've been actually spreading your message to lots of other people. So I'm dedicating time with you and your group today right now.

Thank you. Thank you. We're so appreciative of that. So I know I have a lot of questions for you. There's so much that we can unpack today. And what I'd love to do is share a story that you may or may not recall, but the first time I actually heard you speak live in person was at Peter Osborne's event. And you shared so much about your past and being a landscaper and all these cool things that basically forged you into who you are today. So what I'd love to do is figure out what inspired you to move into the health space. You had a successful landscaping business. I'd love to know what inspired you to get educated as a naturopathic doctor.

Well, I think you have to sometimes really listen to what's going on in your. In your head, and sometimes you're your own worst enemy on that. And I started. I loved landscape construction. I love being outside. I grew up on a horse ranch in Central Oregon, and 100 acres, 44 horses, 12 dogs, 40 cats, a couple stray cows. And, you know, landscaping for me was fun. I was able to create and use my hands and be creative and. And build something that was not so nice into something that was really enjoyed by a family. And I noticed myself starting to cut corners. I noticed myself doing a not so good job and being okay with it and saying, oh, that's fine. I can just do this and cover it up. They won't see it. And I did that a few times, and then I was like, oh, okay, this isn't right. And so I went to this organization, which I don't remember the name of in Seattle, and I paid a lot of money. I paid 6,000 bucks for. Well, here's your mentorship question ties into that, too. And working with Them, they just pull a lot of information out of you. And one of those things that just kept coming up was natural therapies, alternative medicine, acupuncture and nutrition, international travel, helping others desire to learn. And it just kept happening and happening and happening. And then this was like a six month long process. I told my parents that I was going to stop landscaping, I was looking for something else and my dad was furious with me. And then when I told him I was actually I found out it was naturopathic medicine that I wanted and I took it back to this place and it just aligned perfectly with what I wanted to do. And I just think it's just been ingrained in me. Been also growing up on a horse ranch, you know, you're, you're helping horses injured and sick all the time. And we were a breeding operation, so we had a lot of horses that were. Not a lot, but we had some mares that were infertile and the doctor would come over, the vet would come over and help them get, become fertile. And I was, as a kid I was so amazed. It's like, how did you work with a horse that couldn't get pregnant at all? This mare and you injected some things and you took some blood and now she can have a baby. They never ever shared anything with me. But I just remember that really was, that curiosity was really high in me and so those are some of the paths that led me down the road.

Very good. And then later on, as you became a naturopathic practitioner, you started exploring genetics and I think you were the first person I ever heard use the term mthfr. And that was a rabbit hole for me to learn, you know, what you were sharing. And I think that's how your name really got out there, at least from my understanding. So tell us about that. Like what, what got you into studying and exploring genetics?

Well, it wasn't around at the time, but I think precision medicine, I don't like wasting people's time. I'm very, very, I'm an efficiency freak. And when you are inefficient, your patient suffers. They suffer through time because they've dedicated time to be with you, they've trusted you. And here you are making recommendations that may or may not work. And I mean honestly, step back for a moment and think about it. How many, how many times have you, you haven't really wong it in terms of a patient. Sometimes you have, but you wish you had more of a concrete recommendation because you weren't that confident it was going to work. It Got to the point for me, where I learned in school is like, 80% of your patients will get better. 10% probably won't do anything that you recommend anyway. So they're just a waste. And then there's another 10% where you just can't help them. And I was like, 20%. That's a big failure rate. And I wasn't happy with that. So for me, it was just becoming more efficient in my practice and being more efficient with the outcomes for the patient. Because if the patient outcome is greater, there's less time, less money invested, then that patient is also more interested in not only working with your recommendations because they trust them more, because they are working, there's greater outcome. But your referral rate also increases tremendously. So your practice gets busier and busier and busier. So for me, if you understand genetics and the whole picture, I'm not talking just looking at one gene after another gene, but I'm looking. You know, you're looking at genetics with all the other things that you do. You don't just shift your practice into genetics. It's just an additional tool. It's just like you walk into your garage, you got all sorts of stuff in your garage. You're just adding genetics to it. So that is, I think, the biggest reason, and it's really paid off. But I will tell you that it was really hard to add genetics because I did it the wrong way for so many years. And you just cannot forget the fundamentals at Satchin, and you all teach all the time, because at the end of the day, those are the most important. Genetics just shows you the susceptibilities of the individual. But definitely don't forget your fundamentals.

Yeah. Fun fact for you. We used to actually have that seeking health diagram of the methylation pathways as our screensaver. We would reference it so often, so instead of having to open the image all the time, it just became our screensaver. And we would use that with our clients to help them understand, here's how this affects this, and here's how lifestyle comes in and nutrition comes in. And I love that you're saying that, because I think that's an important realization for all of us, is that genetics are that predisposition, but it doesn't have.

To be that way.

Right. It's not a prescription for illness. It's basically guidelines to follow so that you know where your susceptibilities are and what to pay probably closer attention to.

Yeah. And here's another point on that. I love your Screensaver idea or your desktop is compliance goes way up when. When a patient of yours comes in and you show them their genetic results, ideally on a pathway picture. So they show how you. They can see how light affects your ASMT gene. It's like, look, you have an ASMT gene, which is a gene that produces your melatonin. And you and I have been talking for a long time. It's like light really disturbed us. I know, but, God, I love my Netflix at night. You get your blue blocks yet? No, it's like, look, this gene for you, you have a reduced ability to make melatonin. And look at this epigenetic factor right here. Light. Light stops the production of it and so does acute stress. So you love watching horror shows on Netflix or on a blue screen at night and you're genetically susceptible to less melatonin production. Oh, I tell you, that day they're going to be, you know, buying the blue blocks, the Netflix is going to stop and they're going to be working on these things because they've realized, like, oh, shit, I'm actually programmed like this. He's just not saying it. I've actually got to make a change. And it's so. In terms of the quiets, it's actually amazing.

And most of us probably know about your book, Dirty Jeans. Certainly amazing, well written, easy to follow. I love the checklist that you have to help people identify if they have dirty jeans. What was your biggest takeaway in writing that book?

It's really hard to consolidate what you do in a few hundred pages. And you kind of laugh like you got a few hundred. Ben. It's like, well, yeah, but it's actually really hard because once you have your name on the spine of a book and you're having checklists and quizzes and they're supposed to have good outcomes and you're talking about all these things, that reader has to put your book down, apply it and have success. And you've never even met the person. So that book could have absolutely destroyed me and ruined my career. And it was just a shot that I was willing to take because I was pretty confident that if I wrote it properly, it would work. So I think the biggest outcome for me was I've always known the fundamentals are really, really important. I've always known that genetics are really influential on the individual reading. But I also did not. I did not realize that I could come up with quizzes in the book that would direct the individual. Like, choose your own adventure books. If you read those as a Kid to make strategic decisions about their particular genes in order to overcome whatever it is they were struggling with. So in the book Dirty Genes, I talk about seven particular genes and I picked these seven because they discuss the major body systems in the body. So you've got the digestive system is represented by the DAO gene. Is the entire digestive system represented by Dao in real life? No, there's thousands of genes that do that dance. But I was able to say, okay, which one is greatly associated with a lot of things that people struggle with that they can comprehend, that they can take action on, that they can, that can symbolize the digestive system. Dal. Okay, so which gene can symbolize the cardiovascular system? There's a lot of genes involved with that too. And everything intertwines with everything. So you can't, I mean here you are, we're all holistic practitioners and so here we are being massive reductionists. But sometimes you have to be massive reductionists and take off your scientific hat and say, all I need to do is make something practical for the reader. It's about the reader. It's not about my ego. It's not about, you know, proving to all these other people that oh, I really know my stuff. It's about the practicality of the tool that you're producing. The top negative review I've got on Dirty Genes is from someone who said what a, what a nightmare or a shame for nutrigenomic scientists. Dirty Jeans isn't for you, it's for the layperson reader. So I think there's multiple takeaways and fundamentals are extremely important. And as I was writing the book, book writing forces you to whatever it is that you're doing, make it even better. So if your practice or your clinic or your business and you've thought about writing a book, I really invite you to do that with a team because it really pushes you in a corner to do, to take whatever it is you're doing and you look at the systems. A lot of businesses fail because their systems aren't in place. And the systems, you don't set your systems once right. Satchin, you probably know this and you don't set it and forget it, walk away. You're always changing them. But yeah, it really allowed me to, to simplify and have a tool that I can pass on to people and also to health professionals because so many health professionals struggle with the day to day boring work of do the fundamentals. Now you can just literally give them a book of dirty gene to say, read this And I'll see you in a month and a half. And if your conditions are gone, then you're welcome, but that's usually not the case.

I know you're a big proponent of health equals work. And we have to work for it, right? I mean, it's not going to be handed to us. We're not going to find it in one single meal or one single exercise day that we do or one single sauna session. What does that look like to you? What does health look like for you? What are some of the things that you do on a regular basis? And of course, you're probably doing these things to optimize your gene expression. But I'm curious, I know a lot of us are probably curious. What does a typical day for you look like?

I'm looking inward right now, and you asked me that question prior to us joining each other here and sharing with folks. That's a tough one. I'm not a routine guy. I'm very fluid in my day and my activities. I would say that, though, what is routine for me and very, very consistent, and that's rare for me to say is anything consistent. But the consistency with me is evaluating how I'm feeling right now before I make a decision on something. So I'm always aware of how my brain is feeling, how my body is feeling. And then I take whatever variable that I'm thinking about doing or consuming or applying or whatever, and I bring it inward and then I evaluate it and I say, oh, okay, yeah, that feels good. And I'll go and do that, or I'll eat it or I'll participate in that situation. So I analyze it that way and it doesn't take long. I mean, it's literally like a second, you know, because my kids asked me, it's like, dad, how can you walk by these donuts so easily in the grocery store? I mean, they smell so good and you just make it look so easy. And I'm just like salivating and just wanting it so badly. I said, don't think about the now. Don't think about the immediate. Think about what's going to happen after you eat it. Not during, because during. It's going to be amazing. It's going to taste good. It's the creamy feeling. It's like, oh my God, stuck between your teeth, all that gooey goodness. But think about it, half hour later, what's going to happen? And the kids literally stopped in the store and they thought about it and say, I'd be crazy and I'd probably Get in trouble. And I was like, okay. And so you get crazy because you can't control your actions. And it's just a huge, massive sugar overload. And so for me, it's easy. I would get a terrible headache. I would get moody and grumpy, and I wouldn't want to hang out with you guys. And plus, the wheat in there is just going to make me feel terrible. So I just analyze these situations. So that's one. And then redirect me, Satya, on your original question so I don't deviate too much.

Well, no, I think that's great. My question was, what are some of the things that you do on a daily basis to stay healthy? And what you answered is perfect. Is that intuitiveness, right? Is checking in with yourself. And I'm curious, how did you cultivate that? Because that takes some practice for a lot of people. It's not. It's not as easy as some might think. Is there a practice that you have that helps you get to that point?

Don't know where it came from. I mean, life is an accumulation of events, right? And sometimes you're. You're doing things that you don't even know where they came from. But survival of the fittest is that instinct where if something is working, you keep doing it and enhancing it and making it better. And so I don't know where the original spark for this came from, but intention for me is extremely important. And I've got three boys of my own. My wife and I, we've got three boys. And. And then those three boys have like 15 boys. So now we've got 45 boys that are around our home all the time. And so I am constantly supporting them and teaching them and giving them insights, and it's pretty cool. My Father's Day card is just like, I get this, all these signatures, and it's pretty neat. I'm a little teary on that one. But intention is a big one that I share with them. And then also int in the moment, I remember my kid was like, here, come help me pull weeds. And he was so pissed off, he was so mad about pulling weeds in the yard. And I was like, look, dude, you got two choices. It's a beautiful sunny day. You're outside with the flowers and the plants, and sometimes you see a cool bug walking by, you know, and you're hanging out with your dad and you happen to be pulling weeds. Or you could be like, damn it, I'm out here pulling weeds. My hands really. And this sucks. It's the same time you're doing the same activity. It's two different complete mindsets. I'll let you make the decision, but you're here out pulling weeds with me. A kid was quiet for like 10, 15 minutes and then the first words out of his mouth, he was all chipper and happy and nice and he had so much fun after that. And it was so cool to just see that inward processing for him. So it was probably someone who passed the same thing on to me. And I just started applying it and it worked.

You know, one of the things that some people do if this is helpful for those tuned in, is muscle testing. So you could do like something called the duck bill test and kind of tune into your nervous system and tell you, you know, what's right for you and what isn't. I love that you're incorporating your kids into these activities. Right. Because it's so easy for us to hire someone to do some of these things for us instead of us doing it ourselves and delegating these responsibilities. I love how you're teaching that to your children and incorporating them into helping you. I'm going to have to probably pick your brain on how to get some tips to activate my 11 year old because not always the easiest things to do. So I'll probably hit you up on some tips later on.

Every kid's different too.

Yeah. So another company that you started is Seeking Health. And you know, it's a phenomenal company and I'm curious as to what inspired you to start the company. And it's obviously reached some amazing heights of success and it continues to expand and grow and impact so many lives. But where did that spark of inspiration come from?

Continual improvement, never settling, always desiring to make things better. When I was in med school, my wife and I were on food stamps. We were on the WIC program and we were flat out broke because my landscape company, I was still working to try to make ends meet. But I was also a full time medical student. My wife was pregnant. She was working at $7 an hour. But in Seattle, back in those days, even it doesn't do anything really for you. So we were flat out busted. And so, shoot, I forgot your question.

The inspiration for Seeking Health.

Yeah. So I got a job for $300 a month working for a supplement company and I was like, wow, $300 a month, that's tough. And mind you, also had. We bought our first home for 170,000, $180,000. Four bedrooms. We rented out three of those bedrooms. So, I mean, I was working, trying to make things work. I wasn't just, you know, living off the government here. I mean, I was grinding plus full time medical school. And so I, I got this other job for $300 a month. It's like, wow, this isn't much. And it's. And it said, well, you just need to educate students and your professors about how these supplements work and then sell them and we'll get you, you know, your 300 bucks at the end of the month. And you just need to have a table and educate them about it. It's like, okay. And it's like, well, no commission. No, no commission. All right. And they were actually really impressed with how I was doing. I was like, I'm just doing my job. And then I asked him, I said, hey, a lot of these are really safe supplements. Like, you got some energy bars in here, you got some electrolytes in here, you got multivitamins in here. So what if I built a website, this is back 2004, and offer them online for people. They're like, yeah, sure. I said, I can get my 75% off coupon or my pricing. Yeah, absolutely. So I made a website and I started making way more than $300 a month. So even if an offer at the time does not look like a good opportunity, it can manifest into a fantastic opportunity. So get your foot in the door. And then incrementally, it will amplify better and better and better, especially if it's something that really aligns with your passion and your desire. I love nutrition. I wanted to learn about supplements and how nutrients interacted. So that was the toe in to seeking health was that particular opportunity. And then I was selling all these other people's supplements over the years, and I would literally email them and say, hey, this formulation's got this. It'd be better if you use this or remove that. And I found myself critiquing my own suppliers and never once did they change it. I mean, they just like, look at this idiot. And I was like, I knew I was right because they were just superior ingredients and cleaner ingredients and more expensive to produce, but just better overall. It would make a huge difference. And I was like, okay, I'm just going to start doing this myself. And because here I am, I love learning all the time, right? I'm like, this change agent, that's my anthem that I got from doing this personality test. They, I printed it out and the anthem that this gave me was the change agent. It's like, wow, that makes so much Sense drives my wife crazy too, because she doesn't like to change too much. She's very, very Russian. Not much change in Russians, at least a lot of them. Um, so I, that's how I started it. And I've just loved producing the highest quality. I mean, a lot of people say that, but I'm like truly in that because I'm reading the research and I have to have an outlet for my research to produce things. And so seeing health is my outlet to create formulations that are based upon the hours and hours and hours of research that I do. And then when I actually create a new supplement, I test it for a number of months before we go to market, make sure I'm not going to hurt anybody and make sure it works. And then it, when it works, it just takes off. So it's, it's a creative outlet. And that's, Those are some of the reasons why I made it.

I remember you sharing a story about how long it took you to get the probiotic just right for histamine issues.

Yeah, yeah. I mean it's. I've been working on a kid's chewable for literally three years or more. It's very hard. And there's been many supplements where I was really excited, like an antimicrobial supplement, a pathogen buster. And I could not source clean enough herbs. I couldn't find clean herbs. And here we are prescribing, I mean, thousands and thousands of health practitioners prescribing these same herbs. I mean, I had a very unique combination, but still. And they weren't clean, they were disgustingly dirty. And I could not make the product. So you've got to ask folks, certificate of analysis for every supplement that you bring in. Because some of the side effects that you might be seeing from the supplement may not be actually from the ingredients itself, but from the things that you don't know that are in there. And we've received shipments from our high, high end manufacturers where they've screwed up on the manufacturing and we've had to send thousands and thousands of bottles back. It's like you screwed this up because we do a lot of third party testing, redo it. It's a self controlled industry, which is fortunate and unfortunate because it allows you to get to the top if you're high quality. But it also is scary because a lot of people are consuming things that they otherwise shouldn't.

Yeah. And of course, people don't necessarily shop based on those qualities of a product. Right. They just see the raw ingredients and maybe even the dosage and they look at the price and that's about all that goes into making that decision.

That's right.

That's why I wanted to unpack this a little bit, because I know you're very meticulous with the way you do things and you have a very stringent process that your products go through. So, you know, for practitioners who are tuned in and you're very humble, so I know you probably won't do this, so I'll put a plug in for Seeking Health and recommend that you get that Everyone who's tuned in check out their products. You know, Ben puts a lot of time, energy, effort, research into what he does and the quality control is, bar none. So I would definitely, you know, look at their product lineup and see what it offers to your patients and practice. I know you've got. You spent a lot of time on a, on prenatal too, didn't you? That was one of your flagship products.

Yeah, and I just made some changes to it, made some improvements. I mean, this, this product has been time tested and it's, it's, it's for women. We have a few of them now. How many companies have a few different prenatals? Right. And he's like, you just have a prenatal and you're done. It's like, well, yeah, but when you, when you start, there's a book called the Ask Method, which is really, really good, and there's another book called Storybrand. So these two books really direct Seeking Health for me. So Storybrand is you have to tell a story and then to get your message across. People don't like to be sold. And then the Ask Method is when you ask your customers about what it is that they're struggling with. Because there's been many times, Sachin, where I've actually created a supplement based upon the research and I was super excited about it and I released was a dud. It didn't sell. Like, why isn't this selling? It's an amazing supplement. I did the Story brand, I didn't do the Ask. I didn't know what my audience wanted and I made them something they didn't need or they didn't think they needed, but they didn't want it. Wants a need are very different. So the prenatal was a few years of research as well, because I was terrified in making a supplement for a woman trying to get pregnant. I mean, here they are relying on me to swallow a few pills a day and then have a beautiful baby boy or girl. It's like that's a lot of responsibility.

Sure is.

And what is good in the market and what isn't good in the market. So I research the quote unquote competition, but I don't look at them as competition because I don't compete with them at all. I just look for holes in the marketplace and how to make things better. So we were one of the very first, if not the first company to add choline in the prenatals. And now there's a number of them doing it. We were one of the first, if not the first prenatal vitamin to have a combination of folinic acid and methylfolate. You need both. And we were one of the first to put actual real vitamin A in a prenatal. But that's toxic. Well, yeah, but not in the healthy amounts. And some people genetically can't convert beta carotene into vitamin A. So that's a developmental problem because you need real vitamin A for developmental issues. So, you know, there's, there's a lot of things in there that may seem little on the label at the time, but they were pretty big. Now we've also added pqq, which is a top antioxidant. And it shows that if a pregnant woman takes PQQ during pregnancy, they disease in mice. But it's super safe antioxidant that these mice never ever got. Fatty liver. Fatty liver is passed on in utero. A baby can actually be born with the genetic switches on for fatty liver based upon the DNA and the methylation and epigenetics during pregnancy. The same goes for dementia. So having choline in a prenatal is extremely important, especially for vegans and vegetarians. But yeah, it was a long time. And histamine block plus was another one that we just released. I think it was not even last year, but that was research based upon the histamine pathway. And my God, that supplement works.

With everything that's going on in the world with a particular virus whose name we won't mention. How has that affected your development of products or compounding of products or formulations?

A lot of people got on the bandwagon of creating a lot of immune support. I will admit that I did jump on a bandwagon and I did make immune intensive during that time. Immune intensive is a missalized vitamin A, D, K and zinc in a liquid. So you know, it's high, high absorption rate. So I dig in on that because I was recommending our single vitamin A's and D's and C's. So I will say the true virus in this world is greed and hate and big media that supports both of those movements. I highly encourage you all to watch the documentary Dopesick. It's about Purdue Pharmaceuticals and OxyContin. Pfizer has got that playbook right now. I mean, there's breakthrough pain for oxycontin, now there's breakthrough infections for a vaccine that doesn't work. So it's unbelievable. It's so maddening. Anyway, so it's. It's a balancing act because, you know, Satchin, you and I have talked about this before, is, you know, my true, authentic, you know, my true self. I have to. I have to share that. I can't. I can't hide behind smoke and mirrors. I can't, you know, I don't wantonly lie to people. I might be wrong sometimes about certain things, but I. It's not like I want any lied about it. You know, I made a recommendation for people based upon research during the very beginning of COVID where, you know, vitamin A is really good antiviral. You know, it's amazing. And so I recommend it. And I use vitamin A all the time, folks, for orally, for sore throats. It's phenomenal. If you take a liquid vitamin A and you drop it in the back of the throat and you kind of move it all around the mouth and you kind of let it sit there for a bit, and then you swallow it, and you do that when you need to, and that sore throat is gone. So it's very effective. And zinc lozenges are also fantastic because they coat the whole oral pharynx area. And the zinc acts as an antimicrobial as well. But I got reports from doctors saying that, Ben, something's going wrong because there's a lot of headaches. I'm getting people vitamin A. And, you know, when people get originally sick or acutely sick, My recommendation was 100,000 IUs of vitamin A for three days. Stop. So it's this huge, big bolus. Stop. Because your immune system is exploding. It needs a lot of nutrients to build. It's like you can't build an army out of nothing. You got to have the nutrients to support it. So we get this big bolus of zinc, big bolus of a big bolus of D. And away you go. And people will say, damn, I wake up in 24 hours. I'd be fine, you know, with these other types of infections like sore throats or colds or what have you. But Covid is a different animal, and I found some research that vitamin A can contribute to headaches, especially if the vitamin D levels aren't high enough. I was like, oh, so I didn't know about this ratio of vitamin A and D. There's this, this inherent relationship between the two. Of course, other ingredients do if you keep backing up, but there's a paper specifically discussing that. And I said, okay, you can't give vitamin A unless the vitamin D levels are sufficient. Well, people with COVID probably have very low vitamin D levels. And here vitamin A is a very pro oxidant or increases pro oxidation by upregulating things like NADPH oxidase to make more free radicals. And it's contributing to a cytokine storm which then causes headaches. So, you know, it's, it's. But it goes back to the simple fundamentals. Tylenol, the number one recommendation across the board in the U.S. you look at any public health Instagram account, including Washington state's, the their treatment plan was you got Covid or positive COVID test, take Tylenol, go home, get comfortable. That was the treatment plan on all the public health statements. It's like, you guys are murderers. And so it's. I can go on and on and on about this topic. But you know, there's. If you look right now, all of you go and you're probably getting all these emails from all these supplement companies having these big discounts on immune support supplements because, you know, your sales, I mean, we moved through months and months and months of inventory in days during this spike. It was insane. Everybody was in the warehouse, CEO, hr, purchasing agent, qc. I mean, everybody was trying to ship. It was insane. And then the entire supply chain got inundated because everybody submitted POS at the same time because now everybody's out of a product. So every supplement company issues POS to buy more. And all the raw ingredients get depleted and all the bottles get depleted and all the borders are shut down. It was a mess. So. But yeah, take advantage of the discounted prices on the immune support now because it's just a, it's just deluge of immune support products now.

So. Interesting. Well, you know, that kind of helps me segue into the next question I had for you, which is speaking our truth, right? So in the presence of so much, let's call it misinformation or misleading information or information from people who are not looking at the whole picture of health. Because I think it's pretty easy for us all to agree that symptom management is different than health creation. And we have a medical system and, you know, they call it healthcare, but it's really symptom management. You've been very outspoken and it's symptom suppression.

Sorry.

Yeah, suppression. Correct, Correct. Thank you. And you've got a great platform and you've been very outspoken, and I see the thousands of people engaging with your content, which I love, because I love what you have to say. I love how you say it. I love how you express yourself. But many of us who are maybe just starting out or concerned about censorship and things like that, how do you overcome some of that internal resistance? Maybe you don't have it. I know some people do. And how do you continue to put your message out there so fearlessly?

Well, I have that internal resistance for sure. And I also have corporate resistance. Yeah, I may own the company, but I'm also providing for over 45 families. You know, we have 45 employees that are, you know, working with, seeking health. And I should say team. I don't like to term employees like team better. So it's their livelihood at this moment is, you know, I'm supporting that and the customers are supporting that, and those of you are supporting, seeking all. Thank you. You're supporting them as well. So it's, it's, it's tough. And I go back to what I shared earlier. I pull that in. It's like, okay, I'm going to post this. Well, before I even post it, it's like, I'm a pretty hothead, so I will. I can. You know, they say, don't write an email within 24 hours of an emotional situation. Boy, that is so true. But there's sometimes I'll read research and I'll get super excited about it, and research will show that it's something that, I mean, know at the times, like vitamin D itself, if your vitamin D levels are at a sufficient level, your risk of even contracting the virus, not dying, or, you know, overcoming, you know, contracting it. So if your vitamin D levels are a certain level, your risk of even getting Covid goes down like 200 some percent. I was like, oh, my God, this is huge. So I post the research and lots of engagement. And it goes completely against the WHO guidelines and CDC guidelines. That was a quick internal reflection. It's like, okay, this goes against cdc who. It's like, I don't give a damn. I don't care. This was before all the crazy censorship. And then they deleted it because it didn't follow community guidelines. And I got pissed. I got really pissed. Because if they were really, really concerned about helping the public and public health. I think we have a vitamin D. What's the term? Endemic. I always get those wrong. But across the world, because we are indoor society, and now we've got this metaverse platform where everybody's going to be stuck behind these damn goggles and running their life. Watch that movie. Ready, single player ready or ready ready, player one. Oh, my God, yeah. Weird movie, but you should watch it, especially if you got kids. My kids don't have VR and they don't even want VR, which is good, but I think just go inwardly. And sometimes you have to do things that are uncomfortable. And being an entrepreneur, you're doing stuff that you're uncomfortable with every day. If you're not doing something that you're uncomfortable every day, I don't think you're going to be very successful. Being an entrepreneur or a leader is very uncomfortable place to be. You hear it all the time. It's like, oh, you're the top sport or the top athlete of the world record. Everybody's after you. They want to beat your record, they want to overcome you. So you're their target. And when you're an influencer or what have you, you are a target. But at the end of the day, what's your job? What's my job? My job is to serve people with accurate, helpful, inexpensive, practical, applicable information that they can walk away with and have an immediate result. And so I will risk that at, you know, and I don't want to get deplatformed. And sometimes you have to reposition yourself, because if I do continue, I mean, I'm seriously shadow banned right now. I mean, my, my feed, my, my stuff doesn't show up in people's feeds. So shadow banned is when your account is still there, but it's not shown to, to the world. It's just, it's like, so greatly suppressed. Um, so I don't want to get deplatformed. So now I'm telling myself, and this is hard, that I can still help people overcome Covid or, or just whatever they're struggling with by just the simple means of improving their health. So I can do things indirectly that will support them. And I, I feel like I'm, I'm tricking Mark Zuckerberg's little army of censorship. And who is it? I think it's Fauci's daughter. Works at Twitter and she's pretty high up in Twitter.

Oh, is that right? I didn't know that.

Yeah. And I was deplatformed off of Twitter very quickly. Um, and I. All I said was, somebody asked, they commented on a post about long haul. And then I replied to the comment on that post. Wasn't even my post. It wasn't my comment. It was reply to a comment. And they said, you know, I've been really struggling with this long haul thing. And this was when Long Haulers was brand new. I said, well, I really suspect it's just, you know, persistent inflammation and, you know, you need some, some support here. I didn't mention seeking health. I didn't mention specific brand names. I was just like, it was really short. So consider glutathione, pqq, sauna, and just something else. And it was really simple. And they said, no, you're against the WHO guidelines and you're deplatformed. Delete your comments and we'll replatform you. I was like, screw off. But I actually, a few, like a month ago, I deleted that comment. I was like, what? People aren't going to see it anymore at this point. Get over yourself. But I got back, I don't like Twitter anyway. But I digress.

You know, it's funny. Elon Musk just posted a tweet and it was the why am I so happy? Starter pack. And it was sunshine, sleep, exercise. And then he had a little Twitter with a red kind of X around it. So, I mean, it's interesting what these platforms have done, right, to suppress free speech. And freedom is so important. Our ability to express ourselves is so vital to our health, even because we know that when we don't express ourselves, that emotion gets stored within us and that can lead to chronic illness and disease. And you mentioned that Nadia is from Russia, and so she may even have a taste of what it's like when, you know, the citizens are not able to express themselves or speak up in the way that they would normally want to. So what's her thoughts been about? All this stuff that's going on, it.

Troubles her, but she grew up with it to some extent. So, I mean, she'll walk into grocery stores, bless her heart, without a mask in Seattle. I mean, Seattle is just an insane place with COVID And mind you, she's totally healthy. She probably had Covid, even though we don't have the antibodies to do it. Because I talked with Judy Mikovits about this and. And I was like, judy, I think sworn I had Covid already. But we took Ivermectin.

We.

We. Our fever was kind of weak because we took the Ivermectin. Probably knocked the viral loads down so much that we didn't have a amount to big fever, but we got in the sauna multiple times, and we did all these things. He goes, yeah, you don't get antibodies if you kill it too fast. It's just. There's no point for your body to mount an antibody response if you eliminate it so quickly. I was like, well, probably what we did because, like, the first instance of an infection, you know, we took the ivermectin, and now you had the worst headache in her life. I mean, she. I've never seen her flat out on a bed before like that. And I was like, screw it. You know, it's like it was the first time I'd seen Covid, like, potentially right in front of me. We didn't test because I just didn't want to give. Numbers inflated in the world.

Right?

What's that?

We got to do all do our part.

Yeah. Yeah, exactly. And so I. I had some ivermectin, and I gave her to her. You know, I looked up the dosage and gave it to her. And I kid you not, within 20 minutes, her headache was, like, 80% gone. I was like, wow. She was floored. So there's. There's parts of her that. Where she's pissed off, and she'll just. And she's. She's a tough woman. You know, she's 5, 10, 140. She doesn't look like she's a tough woman, but, I mean, she walks into these stores, everybody's wearing a mask. And you walking in with a mask, that takes. That's hard. It's hard to do that. And she does it every day. And, you know, she'll get. Somebody will come up to her, and she goes, you know, it's a mandate. It's not a law, so buzz off. But she does it in a polite way. I added to buzz off. And I said, well, you put on a mask, and then she'll put on a mask if she's asked. But it is interesting because. She is. I guess she's just kind of like, yeah, this is just how it is. And I'm like, this sucks. And she's like, yeah, but it's how it is. I was like, well, we got to fight this. And she is fighting. We've filed a bunch of paperwork to superintendents and all the board members of our school district, and there's one school district where we used to live where none of the parents have stepped up, but we still have a house there that we rent naj Just took the lead on that. She's getting all the parents together. She's getting the addresses with the realtors, and we're submitting these letters to the superintendents and the board members. So she's growing out of her Russian kind of. I don't want to say pacifist, but, you know, the country was providing for them in a big way. But, you know, she is of the younger generation. She's 45 years old, 46. But her dad. Her parents, oh, my God, they do not believe in personal growth at all. It just doesn't. It's just a concept that just flat out doesn't exist. Or effort to get better or effort to. To move past a barrier. It's like, no, it's okay. It's fine how it is. And they're really ingrained with that, and I have a huge problem with that. But I need to respect their culture, and that's just how they are. I've learned now what bothers me about them. And it's just that pacifist behavior. And I told Nadia straight up, and she's like, yeah, but she's really grown out of it. I would say. At this point.

Would you say it's stoicism or would you say they're very passive? I guess it might be hard to differentiate the two sometimes, right?

Oh, no, not with them. It's definitely not stoicism. It's. It's just an acceptance. Her father loved communism. He loved the fact that, you know, the. The state provided for them, and they just needed to contribute a little bit. And it's. It's. You know, everybody has their. Whatever it is that they contribute to themselves or the world or society as a whole. And there is zero judgment on that. For me, at least, I try. They're very poor people financially, emotionally, and living. They're very wealthy, very rich. You know, they have this cabin that's been in their family for, you know, multiple generations, you know, well over 120 years old, this wooden structure that's in this beautiful area in Russia right on this big river. And they got a couple of acres of garden, and they go fishing in the river, and they got this sauna made out of logs with moss between the logs. And, I mean, it's an amazing place to have a well where you literally drop the bucket and crank it up with a, you know, handle. I love being out there. I feel so connected to the planet and, you know, you know, so, yeah, they're financially poor, but very wealthy in other areas.

The things money can't buy always, right?

Oh, yeah. I mean, the freedom that they have there is amazing. And so I can see why they are okay with being comfortable and not having to push. I mean, there are inconveniences because they need to buy something and they can't afford it, but they figure out ways to get around it. I mean, Sasha will literally. Her dad will literally create things out of garbage to remodel the house. I mean, it's literal garbage. That. I'm not kidding. It's trash. And it will come out amazing. It's like, wow, how did you do that?

Necessity is the mother of ingenuity, right?

Yeah.

Speaking of houses and homes, I've been following a big project that you've been working on for the last few years, which is your home. I'd love for you to share because many of us are working from our homes. Practitioners with virtual practices and home based businesses. What were some of the lessons you learned in putting your home together? And maybe there's. We may not all be able to remodel our homes, but what are some of the lessons that you could impart on us that we could perhaps implement as well?

Well.

A lot.

I will start off first by sharing something that our architect shared with us. And he was not a licensed architect, but he did a lot of the drawings. And then we went to a licensed architect after to fix some of the things that weren't physically possible in this world, but very creative spirit. And you got to work with an architect who really aligns with your wishes and your desires and be patient. And this guy, he would literally come over and he would just draw with a pencil as I'm describing what it is that I was looking for. And he would just draw it real time. Was like, damn, that's a skill. And he had fun doing it and he was very affordable. I couldn't believe it.

But.

But he, he said that your home should be an experience. And I say that took. He had to say it multiple times for me to get over. Get over that. Because again, I'm an efficiency freak and I would almost say I'm an efficiency expert, at least in business. We're in a very, very efficient organization. And the home being as expensive to build and the property as it was, was hard for me to get over. But if your home is your experience and you're living in it and it's surrounding you at every moment, that can fill you with a lot of creativity and happiness and joy, which then gets portrayed out into the community or displayed in the Community and within your own family. So it's a big advantage to have a healthy home and an environment where you're. You really resonate without any difficulty. And I'll just back up real quick, zooming in on this one. Jordan Peterson, amazing guy. He always talks about men cleaning their room in a different way. And when he talks about something that's really poignant. I'll bring my boys in. I was like, sit down. Walk. Watch this. And he talked about cleaning your room and how you clean your room and how the position of your bed and the position of your closet. These are important tools for you to actually get up and start your day. And so Matthew realized that his bed was not orienting in the right way. And Matthew's room was a pigsty. His closet was trashed. His bathroom was a mess. His bed was always not made. And I shared him with that marine. It was like, make your bed every day. I showed him that video, and he would do it for a little while, and he would break. But he heard Jordan's discussion about the feng shui of your room, basically what Jordan was talking about. And so Matthew said, dad, I want to go up and change my orientation of my bed. So I went up there, and we changed the orientation of his bed, and it flowed so much better. His room is spotless every day.

Satchen.

Everything is spotless every day, consistently now. So your home does that for you. I know that's where you're going, but knowing you is kind of. It fits. But I actually will also say. What's that?

I was going to say it's actually the first thing we had people do today is clean up their desk.

Oh, beautiful.

And declutter. Because clutter is such a huge distraction for us. Very in line with kind of our philosophies as well. But I'll let you continue. Sorry.

Yeah. All good. So, yeah, I discussed it in the book Dirty Jeans, too. I mean, if you're programmed and anxious. Programmed to be more an anxious person. Clutter is an enemy. So you have to design your home with those. But forget about the feng shui. So, yeah, definitely bring in feng shui to your home. But now you also have environmental influences that are made by us humans. You know, realize that we're the only species, the only species out of I don't know how many on this planet that makes things that ruin the planet. We're the only one. And I remember I was driving up to headquarters one day. Beautiful Bellingham. You know, it's close to British Columbia for you Canadians. Out there and I saw this bald eagle flying over the freeway and, and there's just trees everywhere and rolling hills and the semi truck was in front, just stepped on the gas to go up the hill and the bald eagle flew this huge plume of black exhaust. Damn, that sucks. But your home can be a plume of exhaust. If you're running a gas stove instead of an electric stove. You gotta make sure your hood is on and working and it's at the level it should be. You know, I'm 65 and Matthew's 66 at 16 years old. Wow. And you know, we have to duck our heads underneath the hood and we turn it on. But if you don't turn it on, you're breathing these oxidized oils which then cause brain inflammation, which then cause all sorts of mood issues, informants and cognitive issues and ADHD issues. So it's little things like that matter flooring. It can be a recipe of toxic soup. Your windows, you know, yeah, they need to be energy efficient, but if your windows are glazed then it's going to be blocking EMF from coming in. And that, that house actually was a luck that we double glazed our windows because we face due west and the sun sets right across the lake from us and it just beats on our home. So we still get the sun but we don't get the thermal stuff coming in. But that also blocks emf. If you take your cell phone and you look at the bars or an EMF reader or whatever reading they do. Brian from Healing Energy came and did all this stuff at our house. I thought he was just a total woo woo freak quack at first, but I was like, okay, I'm going to spend all this money with this guy to test it and implement all his recommendations to see if they actually work so that I can share with people if they work or they don't. God, it was expensive. He's painting walls in our bedroom with this black paint from Austria. I was like, wow, okay, sure. But it reduces the EMF and it creates kind of a, what do you call those tents?

Oh, I know what you're talking about. The name escapes me.

Yeah, exactly. But it's Faraday Cage. There it is.

That's right.

Yeah, you're creating your own Faraday Cage. And then he's like, okay, if you, if you put chicken wire basically down on the subfloor before you put in your final floor and so you put down, you just roll out this chicken wire, it's a little bit better than chicken wire, but this, you know, big Basically, wire with little squares, and you tack it down across the entire floor. And then you take a wire, you tie it to that, and you go in. Your walls aren't finished either. There's no drywall in your walls. And you tie one wire to the grounding wire on the outlet, your entire floor is grounded. So people talk about earthing mats and earthing. And so I was like, well, this makes sense from electrical standpoint, and I don't know anything about electricity, but we. I said this. This actually makes more sense than the other stuff. So we did it. And he came in after the construction floor was done. The paints, you know, were on the wall. So you do the black paint on your walls, and then you paint over that paint with whatever color you want. So you don't. It's not like your walls are black. So he put the meter tester on the floor for electrical testing. It was 0.00. And then he slid across the threshold from the door from the bedroom into the common room. I mean, literally just a few inches. And it registered some, you know, some value. And I was like, wow. He goes. And then he measured magnetism. He measured the EMF frequency. And our. I don't know if it's because we're on a lake, and signals bounce off the lake and they concentrate in an open area. I have no idea. But his meter. We actually broke his meter for cell signal. It burned it up. And Nadja and I sleep was terrible. And so we mitigated our bedroom with all his tricks. And we also have an aluminum roof. EMF bounces off of that. And then we have aluminum siding that came from Australia. And, folks, if you want really good, durable siding, it's expensive, but it's called knot wood. K N o T W O O D because it looks like wood, but it's not wood. Very creative name, but it's. It's amazing. You can get 30 different wood finishes, and it's just this amazing technology. And if your house is dirty, you pressure wash it. So, you know, our home is fairly big, and I did not want. I didn't want to be spraying a stain on our house to get into the lake and all these toxic chemicals. Plus, I didn't want to do it every couple of years because the sun will bleach and ruin the sightings. You have to do it all the time with this stuff. You never have to do it at all. But a side effect of that sighting is EMF bounces off of it. So we've literally created this amazing cage, but It's a problem because the kids who come over to our house, the parents call, and the kids don't get the reception on their phone. You literally have to open a window to let the cell signal in. And I remember Nadia and I were about to go to bed one night, and I wanted fresh air, and I wanted to hear the waves lapping against the shore. She goes, ben, she was serious. She goes, ben, can you close the window? You're letting the EMF in. I was like, oh, my God, you're right. And so we'll be on a phone call with people and. And. And they'll say, you're cutting out. We can't hear you. So we'll walk over to a window and we'll crack it, and we'll just. And they're like, oh, we got you now. So the Faraday cage thing is. Is good when you're sleeping, but when you're actually using your cell phone in the home, it's not good because the cell phone is trying to pump in extra stuff. So there's. There's other tools that you can get. So we don't use WI fi in our home either. We have WI fi, but we have Ethernet running all the walls. So running Ethernet, folks cables throughout your home is very, very inexpensive. And we got Ethernet jacks everywhere. And then the boys, their WI fi, you know, they love WI fi. They think Bluetooth is fine, too, but I don't let them use those AirPods. Um, and we rarely use WI fi as well. But we have a switch. You can just push a switch for turning WI FI on and off. So they'll turn it on when they need it, and they can turn it on when they're not needed. I can see the light will show on the wall squeeze. And I can tell if it's on or not. So there's all sorts of tricks you can do. So just. And I was learning all throughout the way and teaching the contractors how to do it as well.

I love that. Have you done a YouTube video or.

I need to. I need to really sit down. And, you know, I've got these big binders from my builders about materials, because our home is an oasis in terms of environmental health. And that's. My specialty in naturopathic medicine, is environmental medicine. And I went that route because I realized how toxic the environment is. And I'm very sensitive to the environment. And, you know, I'm on WI fi right now because my. My family and I, we're up in the mountains in Seattle. And so you balance Work and family. Here we are. So skiing yesterday and tubing and hanging out together is fun, but gets work into. Where was I?

Well, I think we were. You were talking about your house and putting.

So we're up in the mountains, and then the guy came with his testing Brian from Healing Energies. And he has all these meters and he goes, dude, it's like you're sleeping up at 10,000ft in elevation because. So when you create those sleeping environments, it's really important. I know, Sachin, you've got, you know, your stones and your gems and your energies, too. And that's. That's another level that I've. I need to look into. I used to have a salt lamp, but the humidity melted it. So anyway, there's.

Nadia probably knows about a stone called shungite, which is very grounding stone. So it's a. It's a black, black stone like this, and it's used for grounding purposes. And I actually have a grounding mat on my desk that plugs into the grounding outlet. You can use grounding sheets as well, so you can have a throw on your bed that kind of helps you stay grounded. Jeff Spencer, who was the chiropractor and wellness advocate for Lance Armstrong's team, despite all the other things that that team probably did, one of the first things they would do is when they would check into their hotel, they would put a copper wire into the ground and run it into the room so that all the athletes could ground themselves.

Oh, wow.

So, you know, and these guys are looking for a 1 2% edge. But even. Even the most elite athletes are using these type of really simple technologies to. To leverage their health. And we are electrical beings. We, you know, we emit light and electricity and, you know, our bare feet barely ever touched the ground these days. So we build up this energy and there's nowhere for it to be released. So getting our bare feet on the ground is very important. Getting a grounding mat and grounding your floor like you did, I didn't even know that was possible. That's amazing.

Yeah, and it's very. That's. Out of all the things that we did, that was the most inexpensive. And when he put that meter over there, over it, and it was zero, and then he slid it. I mean, he literally just slid it through the. Because you walk in the. So all the bedrooms have that, and the. It's the only. We only did it in the bedrooms. Now I wish we did the whole house, but yeah. So you just opened the bedroom door and slid his Meter out into the common area. And it registered. And I was like, wow. Okay, so. And the magnetism. So we have solar panels. We have 40 solar panels, 20 on each building. We have two buildings. And so he measured in my office. He's like, ben, your magnetism on your wall is through the roof. I was like, what? Like, I don't care. He goes, no, no, no, no, you should care. I mean, your blood cells, they're carrying iron in them. And if you're sitting literally two and a half feet from this, well, you're not even sitting two and a half feet, because I'm measuring at two and a half feet. So it's. I've never seen it this high. What is going on behind this wall? I've never seen magnetism at this level. I was like, damn. Well, I've got 20 solar panels above my roof, you know, on my roof, which is, you know, like 12ft up there, you know, but that's also underneath insulation and additional wood and also aluminum roof. Plus we had, you know, I research which panels are. Are safer. There's some panels that are safer than others. But we had the wire coming. So if any of you are installing solar, hear me out on this. The solar panels are generating electricity which is being carried back to wherever it goes. And I had the main line from those solar panels coming right along my desk. And then downstairs, it carried on right next to where all the kids would be sitting on a couch to watch tv, you know, next to the gym. And it's like we would have all been frying ourselves. So thank goodness Brian felt that or found it. And then we put this metal stuff on the wall and he took his magnetic reader again and it just, it was gone. And then we used a quarter inch drywall instead of 5,8 inch drywall to cover it. And so it's little things like that that you have no idea. And there's. There's a lot of. I share more and more and more. We have this drywall that actually absorbs formaldehyde and breaks it down. It's called certainty certain. And then teed and it's this blue or green drywall. Formaldehyde comes in the environment and it goes into drywall and eats it up.

Wow.

So we walked into our new home upon moving date. It's. It smelled like it's was there for already 10 years, you know, or five years. You walk into a new home now, poof, it stinks. It's like a new car smell.

Yeah. You know, speaking of cars, like one of the Tips that you gave me that I want to share with everyone is when you're in traffic or driving uphill is to put the. Turn off the circulation button so you're recirculating the air in the cabin instead of sucking in all those pollutants. I still remember that tip. I still use it every single day when I'm driving behind a car. So thank you for that.

Oh, yeah, I use it all the time, too. And now my kids are doing it because two of them are already driving and it just becomes a habit. It's like you smell like exhaust. You just hit that button, boom. And then when the exhaust is gone, you can turn it off.

Yeah, man. This has been super valuable. My friend, my brother, I so appreciate you for. I didn't realize you're up in the cabin, so I'm even more grateful and we're so blessed to, you know, to have this time with you and appreciate you spending. Spending it with us. And I know you probably want to get back to your family, but we'll have to do this again. There's still so much to unpack and I'm going to encourage you. There's so many comments coming into the. Into the chat here in the broadcast room about more information about the healthy home. So if you're ever up for it, maybe we can do another interview or hopefully this inspires you to write a book or something about it because we're in our homes more than ever before and we can't always control our office environment if we're in a corporate setting or we're leasing a space. But in our home, we have full control. So I think it's a powerful tool to help us. So I appreciate that.

Yeah, yeah, It's a big request. I need to get that done. So thanks for that. Thanks for the comments to push me along.

Thank you, my friend. Anything you want to share with us before we wrap things up? Any. Anything that you would say to practitioners who are out there that are looking to make the world a healthier, happier, more whole place?

Just do with what resonates with you. And if you don't know what that is, just listen to yourself more. Um, you know, what do you naturally gravitate towards when you're not just, you know, in an adda moment of moving away from what's important? Sometimes when we're actually. Here's a quick trick. Um, when you are going to do your most important work, usually you're scared and you'll start doing it and then you'll do something that's monotonous, like checking email or playing a phone, a game on your phone. And then you'll go back to doing what's most important and then you'll do it for a few minutes and you'll go off. Because whatever it is that you were doing is so challenging and so potentially scary that your body can only do it for a little bit before you get distracted by a game or an email and you think you're doing something somewhat productive, say by checking emails. But at the end of the day, you need to be doing what it was you're doing. So lean into what's harder during the day than what's easier. And typically that's what's most important for you as well.

Eat that frog, as Brian Tracy says.

Yeah.

First thing in the morning. Awesome. Well, say hi to Nadia for me, say hi to the kids, and I'll let you get back to the rest of your week and enjoy the rest of your trip up in the cabins.

Yeah. I appreciate what you're doing satching with your team and, you know, I love what you're doing with become proof and, and how, you know, people are, you know, their own doctors. So I really commend you for what you're doing. It's. It's hard, but it's showing more and more importance as we go in this world. So thank you for doing that.

Sa.