EP131: How to really win in practice with Yuri Elkaim

Hey Sachin. And welcome to the Perfect Practice Podcast. It's my mission to use this podcast as a platform to help holistic, heart centered practitioners transform the world. I think we can all agree that the world needs more of what we have to offer now than ever before. And I want to take all the information and all the knowledge and experience that I've gained over the years and leverage the community and the contacts and the mentors that I've had over the years and and share some of the most valuable nuggets that I've picked up over those years. I also want to bring special guests on so that they can share their valuable wisdom and knowledge with you as well. Each episode is going to be packed with valuable nuggets of information to help you grow both personally and professionally, all while moving you towards more impact and more freedom. I'm excited that you're here. I'm excited that you want to grow and learn to. So let's jump right in. Hey Yuri, my friend, how are you doing today?

I'm awesome, Satchin, how are you?

I'm well, thanks. I'm really excited for our conversation. Now that I've hit record, we can dive right in. For those of you that don't know Yuri, he is kind of prolific in the athletic world, but also in the health and entrepreneur space as well. Actually met Yuri at a conference I went to that Peter Osborne was hosting and he got up on the stage, walked up there, knocked out of the park and of course I come to learn that he's from Toronto, literally right down the street from where I live. So after this, at some point we're definitely going to have to get together, my friend. It's great to see you.

Yeah, totally dude. And thank you for having me. I'm honored to be here. And dude, I have a tremendous amount of respect for the wisdom you share and for, I mean anyone watching or listening to this. Like, you guys are in amazing hands of Sachin because you're one of a kind. So I'm very honored to be here.

Thank you. Thank you. I'm excited for our conversation. I know you've been coaching hundreds of practitioners and practices and have sold hundreds of millions of dollars worth of services through the knowledge and the protocols and the processes that you guys have put to put to put in place. Not only do I want to talk about that because I know that's going to be really helpful for entrepreneurs because I'm sure you've learned a ton in that journey, right, about what personality really does well with you. Know, with getting functional medicine out to the masses or just wellness services out to the masses, who should perhaps consider being an employee or working for an organization that they admire versus starting and trying to run their own business. Because we all know it's challenging. Right. I think both you and I have done this long enough to know that it's not easy. Sometimes it's not going to be very fun. However, it's worth it. And some of us probably, like me and you, are unemployable. So we can't go work somewhere else. We just don't have the personality to be able to do that. So before we jump too far into that, what I'd love to have you share is, how did you get into the health and wellness space? What inspires you every day to get up and make sure more people are healthy and happy?

Yeah. So I grew up wanting to play pro soccer. So from the time I was 10, I was like, that was my vision. So I dedicated my whole teenage existence to training, playing, competing, and I was able to eventually play pro in my early 20s. But when I was just about 17 years old, I lost all of my hair in the space of six weeks. And I was like, whoa. Like, what the heck just happened? And so I. I had an autoimmune disorder, or alopecia, and it was a real, like, wrench in because my dad is Moroccan. So I had more hair than you do in terms of, like, facial and eyebrows and whole bit. So it was. It was an interesting transition my senior year of high school, to go from that to six weeks later looking like I just went through chemo.

Hmm.

So what's that?

Sorry, I have to stop you there. So. Because I've. I've. This is how I've known you and this is how you've known me, right? With no hair on top of my head. So I'm, like, so curious now when you say you had thick hair, you know, thick beard and everything, like, talk me through that, because that's got to be. That can't be easy to go through something like that, especially at that age. Right. People can be really cruel, and we can sometimes be even crueler to ourselves. So maybe you can unpack that a little bit for me.

It's interesting because, you know, a lot of people ask that same question. Like, you know, it must have been really hard. And I, in my maybe convoluted memory of it, I don't actually think it was as hard as some people might think. I don't know why. Maybe I just had A bit more perspective at the time to say, like, it's only hair. I mean, people have way worse. And yeah, like, obviously there's, you know, it's kind of weird to have, like, a bald patch on your head and going through all that stuff. So I also had a good group of close friends who. It wasn't. They didn't even consider it, like, whatever. It's just yuri. It's just what it is, right? So I think I had a good support network that helped me through that. And I was. I was never really, like, there's no bullies that I was aware of in our school. So, like, none of that really happened. So I think I went and navigated that pretty well. But that event was one of the best things that ever happened for me because that really started to open my eyes to, like, oh, maybe there's something going on with my health that I'm not aware of. Like, I was fit, but I wasn't healthy. And I didn't realize that until that happened. So that kind of opened up the door into exploring different options, right? Conventional medicine, dermatologists, you know, immunologist, blah, blah, blah. And I started getting introduced to some amazing alternative practitioners, whether it was, you know, TCM, naturopath, etc. I did, you know, everything. And my mom was very gracious in that process because I was only 17, so she's the one driving me all over the place. And nothing really worked, but it was okay because I started to just be exposed to that and I just said, okay, well, you know, it is what it is, and kind of went about my. My journey. And eight years later, so I had gone through kinesiology and health sciences at the University of Toronto, played pro soccer after that in France, and then came back after I retired at 24, 25, and decided to pursue studies in holistic nutrition. And that's when my life changed. Because in the space of one day, I was like, oh, my God. I was being exposed to information I never even knew existed, going to one of the top universities in the world, and I thought to myself, well, what if I just started applying this stuff? And that's what I did. So within about two months of actually applying, like, cleaning up my diet and all that stuff, university, I was able to regrow pretty much all my hair. And I still don't have any hair, but that's another story. But the idea was, like, I saw such profound change, and more for me was about, like, having so much more energy, because for most of my life up until that point, I was exhausted all the time and I never made the correlation until, you know, all of it happened. And I Learned so about 25 years old. And I was, you know, working with personal training clients because I wanted to get more exposure practically to what I had learned in school. And then I thought to myself, well, the nutrition stuff can be a great compliment. And I, you know, I did that for many years. And then I realized I'm like, man, there's so many more people out there that could benefit from this information. I'm like, if I didn't know this stuff and I played pro soccer, I went to one of the top universities for health sciences and I didn't know this stuff. Billions of people, you know, mustn't know either. And that's. That really set me on a mission. Like I was like hell bent. I actually wrote my first book in the back of nutrition school. Like I was in the back of class starting to like write my book out and that eventually, about eight years later, became the New York Times bestseller the All Day Energy Diet. And it kind of just, I'm just like a high, quick start. I just wanted to get things going. So my, my, my passion for wanting to help others came from my own struggle, which is why I love serving our industry. Because pretty much everyone has gone through their own journey, whether it's, you know, weight issues, gut issues, skin issues, whatever it is, and struggled for many years as a one on one trainer, nutritionist, trading time for money, overworked, underpaid, doing that for seven years. So I was like, I can't keep doing this. I have a bigger vision. I want to help more people. And so I came online in 2005 and I thought I could figure it out by myself. And that didn't happen for three years. So I made little to nothing and eventually got out of my own way and hired a coach. And that's when things started to take off. And I was, at the time when I came online, I was just selling like nutrition programs and workout programs and I didn't know what I was doing. I had no plan, no roadmap, nothing. But eventually when I got mentorship and coaching and guidance, I was like, oh. And then the business really took off and we went on to build something pretty substantial. We went on to help half a million people to better health. I eventually sold the company 13 years after I'd started it. And during that process, a lot of people in our space started coming to me for business advice. And I was like, maybe there's a gap in the market here. And that's where healthpreneur, which is our current company, started about seven years ago. And it's interesting because it's all come full circle, because one of you know, I don't want to say like I'm a martyr, but I feel like I really, truly care about serving others and helping these, like, unbelievable health practitioners. And you know them too, like, they just have this gift to transform lives like no one else. And no one knows who. No one knows who they are. Right. They don't know how to get their message out. They don't know how to. To shine their light because they're maybe afraid of what other people are going to think or, you know, whatever. And I thought to myself, well, if I could do my part in helping them build better businesses, then ultimately we can achieve our mission or our vision of helping helping a billion people on the planet improve their lives in some way, shape or form. And I knew that I couldn't get there me direct to consumer. But I thought, if I have these skills and capabilities to help other practitioners build better businesses, and our philosophy has really just been more virtual than brick and mortar, then they can help more people and collectively we can reach that goal. So that's really been my journey, and that's why I do what I do. And I fundamentally, I love business. I really enjoy the game and figuring things out and the ups and downs. But I truly, truly like. And I've actually cried on some of my coaching calls talking about this stuff. Like, I truly care about helping people stand in their power, shining their lights, becoming the best version of themselves so they can share with more people. And that's, that's why I'm. That's. That's what I'm here to do. That's why I love doing what I do. And even though I don't have to work hard, I work hard because it's just. It's just so much joyful, so much joy.

Good to have something that drives you every day and inspires you and pushes you forward. Because when we're lacking that, that's where I feel a lot of fatigue sets in, where inertia sets in. And it's really hard for us to get out of bed. Even sometimes you hit on something that I think is really important for us to address. Kind of the elephant in the room, because people are listening to this are those practitioners, those passionate practitioners that really perhaps have taken a handful of people through their process, have seen the transformations take place. Maybe they've had their own personal transformation and they want to do that for others. But, you know, I've seen this and perhaps you've seen this as well. People just get stuck. Like they almost get in their own way. So I'd love for you to perhaps unpack what comes up when you encounter that person who's kind of floundering at putting their message out there or struggling to really lean into what they have to offer to the world.

Yeah, I mean, it's, unfortunately, it's all too common in our space. And I think part of it is that. And I can't speak for everyone, and I can't speak for every vertical or industry, but I really do think that there's some mindset blocks that health professionals have that really keep them small. And I say small in the word, like literally small. We all want to impact more people, but the reality is if you can't sell your message and services to people, you're not helping many people at all. And one of the things that I see come up over and over again, and I've shared this many times, that the need to be liked is one of the biggest obstacles to grow in your business. And how this shows up is, oh, I don't want to post too often, I don't want to email my list too often. I don't want to lean into a hard conversation. Why? Well, because they might unsubscribe, they might send me a nasty email, they might say f off. They might say, you're posting too much. And all of that is about pleasing someone else. It's worrying about the few people who weren't going to give a damn anyways, instead of you saying, I'm going to shine my light so bright that I'm going to blind those people and in the meantime, I'm going to inspire others to be who they can be or, you know, whatever is important to them. So I think the need, the internal feeling of being liked by other people, I think holds so many people in our space back. And I was one of those. Like, I, I hated sales. Like, I was horrible at it. When I started as a trainer, nutritionist, I was charging 20 bucks an hour. I felt so awkward asking people for money because I thought I was actually taking something from them only to recognize that even if I charge $1,000 for a two month or three month package, I was going to transform this person's life. Now $1,000, I'm like, you have, you have $1,000 iPhone, right? Like, let's just put things into perspective. So I think for me I've gone through a lot of the stuff that like our audience obviously deals with and I've gone through the journey and the imposter syndrome and all this, this mindset stuff. But I think like what other people think of us is one of the big things that holds us back. I think another thing is there's some major money mindset stuff happening in our space. And again, I'm guilty, right? I was in that like I was living on 6 12, $18,000 a year when I started my business online. Before that I was making $20 an hour as a trainer. At one point I was making $80 a week. And so I'm sharing this from like having gone through the journey. There's this really weird and I think it's actually a poisonous mindset to no fault of anyone in our space. It's just what it is that healthcare should be given to others almost for free. And I think that is an absolutely horrible mindset to have. And again, I'm not blaming anyone. It's just if you live in Canada, public health there, if you live in the uk, you've got public health care. In the States, it's a bit different. But we, I mean there's just so many people who don't take responsibility for their own health in general that they think the doctor is responsible. Like, I'm going to delegate my health to someone else. And I think there's just tens of millions of people who live in that world. And when a practitioner says, well, I don't charge $75 a session, I charge $3,000 for a package or an outcome, some people have an issue with that. How dare you make health inaccessible? No, no, no, it's not about that. It's about helping you understand that you're not going to do anything unless you pay.

Right?

And this is why I fundament fundamentally have an issue with certain metabolic conditions like type 2 diabetes. I've worked in that space for a long time and unfortunately that's a lifestyle disease that is 100% self inflicted. And for someone to go from like, I'm about to have my leg amputated to transform who they are is slim to none. So why is it your job as a practitioner to give handouts to people like this? Give them a hand up, not a handout. And sometimes the people who need your help the most want it the least. So how this shows up is we undercharge, we give away our services for free, we work ourselves to the bone because we feel like we have to be a martyr in the service of other people. And then that leads to the number one problem we all see, which is burnout. In any service based business, burnout becomes the biggest bottleneck on the delivery side. So if you're dealing with patients and clients all day and you have to market your business and deal with charting and admin, et cetera, it's impossible to get ahead. And it's so unfortunate. There's so many amazing health practitioners that are just scraping by. And part of my mission with what I'm doing on this planet with HealthPreneur is to help health entrepreneurs or health practitioners make their dreams happen in the service of other people. We've had clients that do million dollars a month. And people like that, they must be scamming people. There's no way they can be doing good. And I'm like, you have no clue the good that they're doing in the world just because they're making a lot of money. Just think of the tens of thousands of people they've transformed compared to the person over here who's undercharging and doing nothing. So I think there's a little bit of a mindset issue when it comes to being compensated for the value we're providing to others. So those are kind of like two things I see as these pervasive weeds in our minds as an industry that I think they just take time for people to think through and recognize and stand in their power and hopefully we do a good job at moving them through that.

Yeah, the money one is so pervasive, not just the mindset about giving it away because it's healthcare. And it's interesting what we call healthcare, right? I think everyone on this call recognizes that it's not that. And I am a firm believer, just like you are that paying for something, you pay more attention to it. And a lot of people will come up to me and say, do you ever wish your services were covered by insurance? And I said, the moment it gets covered by insurance, or the moment people don't have to pay out of pocket, is the moment the results go for the most part out the door. Because people can't just delegate that responsibility to somebody else. They've got to own it. And when they invest, they own it. The thing that you said about the money mindset, do you think that's something from childhood, something that was modeled to people? Like when you, when you work with your clients to help them correct that money mindset, are there any special tools or resources that you provide them with? Is it conversational? Is it coaching? Is it medicine? Like what helps people?

Kind of ayahuasca ceremonies?

Yeah.

No we don't. So where it comes from, it probably comes from like with all of us, like conditioning from our parents, our school system, the zeitgeist at the time of doctors are the trust. You know, whatever, you know, every, everything your doctor says you should trust and they're good and whatever. So I think that's, that's kind of where a lot of it starts, but then, you know, moving into the actual. And I don't know, I mean, I don't know how much has changed actually through school because I mean it's been 20 years since I've been in school now, so I don't know what the dialogue is around. I mean, I don't know about you, but I mean I didn't get any business training in school, so the conversation was non existent. So you're a practitioner who gets a degree and then it's like, what do I do? Well, let's look at what other people are charging. And then it's almost like, well, if he's doing that and she's doing that, let me just, I guess I'll do the same thing. So I don't know where it comes from, but I do think there's a lot of like monkey see, monkey do type of stuff out there. And then I think part of what I really get joy out of helping my clients really move through is really, really getting them to recognize the value of what they do. Like I, I mean, I don't, I don't think, and I don't think I'm biased in this. I just think this is an objective truth. I don't think there's any other profession in the world that impacts lives like we do. Right? You have a plumber. Cool. Fixes a leak, an accountant. Cool. No one can save your life like a health professional can. So you're going to pay what, $700 for legal advice per hour, but you can't charge that as a health professional. Why? Well, because, and it's just about asking why. Like, well, because some people believe that healthcare should be accessible. And I see this with clients all the time because our recommendation is charge premium prices. The people who can and are willing to pay for that will transform their life. And then everyone else, you can just give away whatever information you want for free. And eventually more of those people will come to work with you. So what happens is they start speaking with prospective clients and then the client's like, well, it's more money than I wanted to spend. And that happens over and over again. And instead of skilling up, what they default to is maybe I should offer something lower end to help everyone else. And it's like, well, why would you do that? Because you're going to complicate your business. You're going to attract worse people who are actually not going to show up to your point. And that's like, if we're in the business of transforming people's lives, the best thing we can do is charge a premium price. There's everyone talks about passive income. I want to sell a course online. The average completion rate of a course online, this is without accountability and coaching is 3%. So if we are. So this is like as health professionals, if we truly care about helping someone go from a, to or like sick to bed or whatever it is, and if they don't even complete a course that we gave them access to to do on their own, how are we actually helping them? So my, my mindset, and this is what I share with our clients is like, and, and just in general in the market is like, if we tr. It's not even about the money. It's about if you truly care about helping someone transform, you are actually doing a disservice to them if you do anything other than charge a premium price. And the more you charge, it's not about like, again, when I say a premium price, I'm talking the neighborhood of 2,000 to $5,000 for an outcome. We're not talking about buying a $500,000 house. And I remind people all the time, when anyone says that your $3,000 package is a lot of money, just ask them, have you ever been on a vacation? Person says, yes. Well, that was probably more than $3,000, wasn't it? And it's always just a clarification of values, right where we spend our time and money. So if you have a $1500 iPhone, if you have a flat screen TV, if you have a car in your driveway, those are all more money than most people's coaching programs. Yet when someone says, this is too expensive, I need to think about it, talk to my spouse, they actually think there's something like they have to change in their pricing. When the reality is like, you can get better at having these conversations to help people recognize this is just not that important to you. If you think that a $20 diet book is going to change your life, you're delusional. And some people have to go through 100 diet books before they get to that point. But we don't have to serve everyone. It's not your job to cater to everyone on the planet. You have to be very clear about who you want to work with, who would be a joy to serve, who could you produce the best results for. And if some people are not ready to step up that level, that's great. Wish them all the best, support them however you can for free, with content, whatever. But you know, it's, it's, it's recognizing like man, like you, you have magic, like we're alchemists, you know, that can really, really transform people's lives. And how do you put a price tag on someone who's been dealing with weight issues for 20 years and they're telling you $2,000 is too much money? Like it doesn't make sense to me. And this is what I continually like just infuse in people's minds and hopefully, you know, we're able to, to, to get enough people to understand that. And I ultimately think that's going to help a lot more people because just to finish this point, you could say, okay, at a macro level, if everyone started charging premium prices, then no one's going to be have access to that. Which could be true. But the flip side to that is if you build a business that has way more profit and margin, you can do a lot more with that. So it's not to say that you can't help everyone else, but if you can't help yourself, you can't help anyone. So if you built a business that was like you filled up your cup, well, who's to say that you couldn't take some of that and then give it to everyone who can't afford your services in some way of giving back, providing to the community. But you can't do that stuff if you can't even fill up your cup in the first place.

Yeah, I think a lot of us have this altruistic mindset and it backfires because it comes at the expense of our own health and our own self confidence in us building our business and of course reaching and impacting more people. And I love a few things that you said, giving people pull a hand up instead of a hand out. I always love when I hear people say that because it just sets the right tone for where the energy is coming from.

Yeah.

You also said something much earlier that I want to come back to and that was it took you a few years to hire a coach. And so there's kind of a couple parts to that question. One is being A professional soccer player, you probably had a coach the entire time, so you obviously saw the value in that. But what took you so long to hire a coach in your business? And how did you go through that vetting process, having had many, many coaches to identify who is a good coach to work with?

Yeah. So it's the whole, like, the. The big answer, and the simple answer is very small thinking. Right. I don't want to pay. I can figure this out by myself. And I see this mindset still with many health professionals, which is very interesting considering they drop more than six figures on their education, typically. So you spend six figures on your education, then you start to build your business for free by watching YouTube videos, by taking a free challenge, and not actually investing in some type of mentorship. It's kind of crazy when you think about it, but I was that guy, right? So I get it. Like, I thought I was smart, I could figure some stuff out, but I didn't. And the reality is, if you're not where you want to be, you're not good enough. You don't know some things. And the best thing you can do is find someone who's been there. Because the thing is. And I ask this is. This is the asset test. I'll ask people, what do you value most, your time or your money? And every single person's like, my time. I'm like, okay, we'll see, because we will spend what we value least. So if you say your time is most valuable and you're not willing to invest, like, let's. I'm not saying, like, just throw money at stuff, but if you saw someone, a mentor, a coach, whatever that was, like, that person has what I want. They have a roadmap I can follow. It's a little bit out of my price range. It makes me a little bit uncomfortable. By the way, that's a good thing, because it's probably really good. So if you all say that time is the most important and then you're not willing to trade your money to buy back your time, then what you're really saying is, what's most important to me is my money, because then I'm willing to use my time to get where I want to go. And I don't know how you can really refute that logically. And this is. This is the thing for me, because you either have a lot of money and less time, or you've got a lot of time and little money. In some cases, you can have both. But generally speaking, there's really, like, you know, Whether it's hiring a coach or the type of business model you want to run for your business, whether it's paid traffic or organic, whatever, people think that, like, posting on social media is free. I mean, it kind of is, but it costs you the most because it costs you the one thing that you never get back, which is your time. So there is a time and place to do that. I get that. But if you are not willing to pay to play, whether that's running paid traffic or hiring a coach, then you can't say that your time is the most important thing to you because that's the thing you're trading every single day to get where you want to go. It's going to take you ten times as long. I don't think I got that for a long time. And I challenge people on this all the time. Right. Because we're all burnt out. I mean, health professionals in general. And it's like we want to buy back our time, but then there's this insecurity around investing in the growth of the business yet we'll go get another couple letters behind our name, we'll go back to school for another certification. And where's that coming from? The fear of I'm not good enough that I have to have a couple more accreditations because if I don't have this, then whatever. Or is it the fear of actually putting yourself into the trenches and having conversations with potential clients who might say no to working with you? So a lot of it's like. A lot of it is like, getting ready to get ready. Getting ready. I gotta get my program ready. I gotta get my curriculum ready. No, you don't. It's so funny. I don't know if you run into the satchin, like when you're a practitioner in your clinic, someone walks in, you don't have a curriculum. You just work with them. And then we come online and it's like, well, let's put the brakes on. I gotta get my program ready. I gotta get my curriculum done. And I'm like, hold on, hold on. I have a client who's like, right here, he's gonna pay you $3,000. Should I just tell him to wait for a couple months? And it's like, no, no, no, no. Like, no, I can work with him. Exactly. Just work with your clients and you'll build the bridge as you go. And it's also another way I see. This is like you have a practitioner who's in their brick and mortar. They serve a 5 to 10 mile radius and Then they come online and all of a sudden they recognize they can't serve people outside their province or state. And then that becomes an issue. It's like, hold on, you weren't going to serve anyone outside of a 10 mile radius in your brick and mortar, but now all of a sudden you have to serve everyone across the world. Isn't California with 30 million people big enough? So there's just like these weird mindsets that we have around this stuff. And, and I took. Sorry, I kind of forgot the initial question where I'm going with this, but I'll just stop.

What Inspired. Yeah. So I love it. I love what you're saying. Like you a lot of ninja stuff in there. So if you're listening to this, I would suggest kind of rewinding it and processing the gems that you just dropped or that Yuri just dropped. I love, I love that you, you know, just help. Help people reframe what's important. And you gave them kind of a. Almost like you tied them in a knot and now they can't escape. Like, you'd have to, like the brain would have to break for them to answer that question incorrectly. So love that. I love how you reframe that for people. I know that people love to be liked, right? And especially in an online world where people are so afraid of their reputation going downhill very quickly. Maybe they've seen a horror story or heard of a horror story. Does that ever. How often does something like that happen? I know there's. I'll say from my personal experience. There's been the odd time where you get a bad review. And most of my bad reviews are from people who've never actually even used my services. So I don't know where these people come from. But I'm curious, like, do you encounter that where people are afraid to like get so big and shine so bright because now they may feel like a target.

Huge all the time. It's. I'm running. I got a negative comment on my ad. I think I should change everything. Sorry, like you're basing your whole business decision based on one troll as opposed to looking at the data. What about all those people who went through everything and maybe had a good experience? What about the fact that you're ROI positive on your ad? You're gonna let one negative comment deter you? Never take advice from. Never take criticism from someone you'd never take advice from. Like this. The thing with being online is you have to develop thick skin. No one, like, no one's going to willingly come into your Practice in person and say you're a piece of shit. This is like, this is a scam. No one's going to say that you in your face. But they can hide behind a computer and talk all the trash they want. You cannot engage with them. And it's as tempting as it is. You just have to, like, completely ignore the nonsense. Like, delete the comments, don't give them any fuel, nothing. And I know that's not easy, but the whole thing. I'll just share a quick anecdotal story for me. So when I was in my late 20s, mid to late 20s, I had regrown all my hair. I kept my head shaved at that point. Eyebrows were back. Everything was back. And then when I was 31, and by this time, I had built a pretty significant health business, I took my son to the doctor. While I was there, the doctor was like, hey, why don't you get a tetanus booster while you're here? And I was like, yeah, why not? And I got it. Two weeks later, all my hair fell out again. And I didn't understand why until a while later. Anyways, so by that point when that happened, what I started doing for two years is I started using my wife's makeup to paint on fake eyebrows every single morning for two years. And it was the most exhausting charade I ever decided to partake in. And the only reason I did that was because of what people are going to think of me if I had lost my hair again now that I'm this health guy, what are they going to think of me? And for two years, I didn't want to go swimming. I didn't want to sweat while I was working out because what if it runs off? And if you see some of my older YouTube videos, like, literally video to video, my eyebrows look different. It was ridiculous. And I did that for two years. And then I got to a point where I just said, f this, I'm not playing this game anymore. I'm taking off the mask. And it is what it is. But that was one of the most, like, so you asked me earlier, like, losing my hair when I was 17 must have been really hard. The scariest moment, to be honest, of my life. One of them at least was when I decided to shoot a video that I was going to post on YouTube about my coming out. And it was like, hey, guys, here I am. Just want to let you know, here's what's going on. I was scared shitless to post. And this is like, by this time, I had you know, 200,000 YouTube subscribers, and I was scared out of my pants. I mean, I could have left the video on my camera. I didn't have to upload it, but I did. And the thing that I realized on the flip side of that was how much it gave permission to others for them to be themselves. Because I said, listen, like, all of us are hiding behind some kind of veil of shame. And I'm just like, you know what? Screw this. Here's what's going on. Here's what I'm doing now. I'm not doing this nonsense anymore. And I had a lot of comments like, you know, man, you're beautiful the way you are, whatever. And it was nice. Like, it was touching and was nice to see that it gave others permission to just be who they are. And not. Not to say that you can't improve, but, like, stop trying to worry about what other people think of you. Because if we live our lives like that, the reality is, like, most people don't have the life that I would want, so why would I care about what they say? And. But that's easy to say, and it takes a long time, I think, for a lot of us to get there, right? It's like, old. It's like, I don't know if I should share this, but, like, you know, old men you see on, like, on the street, they're 75, 80 years old, and they just fart as they walk by. They don't care, right? Like, I want to get. Maybe not to that point, but to a point where it's just like, who cares when you're sharing you in everything you do, whether it's social media, content, whatever. I think the best thing we can all do is be the fullest version of ourselves, because that's what really appeals to people. They want to see, like, the real you, not the. The, like, prim and proper or whatever. Unless that's who you really are, which is fine.

So.

But that's hard, right? Is I, like, this is where I work. It's really cool to see clients that we work with evolve into, like, peeling back the layers of their onion so they can speak their truth and they can share their truth. Because there's always a tribe, there's always a group of people that are looking for someone they have affinity to. And if you don't share that true version of you, you may never find them. And that's why I think there's no competition. Like, you and I kind of do the same thing, right? We serve a very similar audience, but we're also very different in how we present ourselves, which is amazing because you attract a certain audience, I attract a certain audience. And that's why I think there's more than enough for everyone. But if I try to be like you, I'd be screwed. So. Yeah.

Yeah, I. I love that.

And.

And that's the thing that I find as well, is that people are so busy trying to be somebody else or something they're not. And that's a heavy lift every day, right, to get out of bed and. And have to. To really, you know, try to be something that you're not or be someone that you're not or. Or see somebody who. Who, in your eyes, might be successful. And then you don't know their whole story either. Right. My buddy tells me there's three sides to every story, right? There's their version, there's your version, there's something in between. So we don't even know what that person is experiencing on the other side of the camera. And so it may not actually be what we actually want. So I fully agree with that. Be yourself. Be your fullest self. And thank you for sharing that second part of your story. But it's beautiful to see the. What it led to. Right. And what did. What did you notice, like, after that? Like, I'm sure there was, like, a weight lifted off of your chest and shoulders, what happened in your business?

To be honest, I wish I had a better recollection of exactly what happened, but I think for me, it was more just like the personal relief. Like, it was really like I was. It felt like I was walking with a weighted vest on for a long time, and then I just took it off, and I was like, oh, my God, this felt so good. And it's actually pretty interesting how it happened. So I was at an events awesomeness fest by Mindvalley in the Dominican Republic. And so one night, I had the eyebrows, had some conversations, had some epiphanies. The next morning, I decided to toss the makeup. And I remember we're doing yoga on the beach, and it started raining, and I was like, this is amazing. And it was like, I'm just laying in Shavasana and there's rain. I'm like, this is. Like, this wouldn't have happened a day ago. So I get out of the pose, and we finish up, and then I go into the ocean. I dive in, which, again, was something I probably would not have done. And I come out, and I felt like I'd just been, like, reborn. It was just so cathartic and just so beautiful. And yeah, I mean, it's, yeah, it's all great. And I think, you know, our business only grows to the extent that we do. So I think, I don't know exactly the specific differences that it made, but I know that I wouldn't be where I am now had that not transpired. So I love that.

Thank you. So many things I'm learning about you, man, that, that I didn't know it. It, it's awesome to see that there's similarities in our journey and there's these unique experiences that you've had that have really turned you into who you are. And it helps me understand when I see your posts on Facebook, when I see the ads that you're running now, I get a sense of where that fire, that drive, that passion to really be a value and service to people comes from. So thank you for taking us into those, those aspects of your life and your life experiences. Appreciate it. Now, one thing that I've known about you is that you really, financially kind of turned your life around and have created some, you know, amazing impact. And with that comes income. But it didn't always start that way. So I've heard there's a story about you being in like, you know, $55,000 of debt and you've kind of really turned that around. So maybe, maybe what are some of the blocks that you had or, you know, things that you can offer us that really, you know, helped you turn the corner and turn things around financially.

So number one is I took some bad advice. Before I hired my first coach. I took some advice from someone I knew in the gym that I was working at who said, so this is just when I had started my first online product. It was a follow along workout, which was pretty cool at the time. And he's like, hey, you should, you should turn these into like CDs and sell them at trade shows. And I was like, that's an amazing idea. So what do we do? $35,000 credit line. Let's get all these. This is when, like, CD players were still a thing. So I spent $35,000 to turn a bunch of workouts into physical products. And then we spent another $20,000 to go to four trade shows across Canada. And that whole thing was a complete, massive waste of money. However, there was some good learning there in terms of, like, selling stuff people want and whatever. But when you're, when you're very early on in business, I mean, I'm a very high, quick start. So I Just do things. At the time, I didn't really think through it. I still move very quickly and I'm. I wouldn't say I'm impulsive, I'd say I'm intuitive. But I think when you have 20 years of experience in business, you can rely on your intuition a bit more because you have experience and context. At the time, I had none. So I was just taking advice from anyone. So I had $55,000 met and inventory, like floor to ceiling of boxes that took up half our apartment. We lived in a tiny 800 square foot apartment, and half the apartment was the boxes. And then we moved. The boxes came with us, we moved again. This is like over the period of 10 years, okay? And the inventory still came with us. And our third move, I see the boxes in our garage and at this point I'm like, you know what? It's been almost 10 years. I'm going to take these to the dump. Because I would have to ship them to a fulfillment center in the States. It would have cost me more money. I'm like, forget this. So I literally did a firehouse. Like, everything's got to go. But I didn't even sell it. I just took it to the dump. And it was almost like the eyebrows, right? Just like a huge weight off my shoulders. The sunk cost is what it was. So I say to people, listen, I haven't made the best financial decisions early on in my career, and it's led me to paying a tremendous amount of money and interest. But I don't regret any of it because it's allowed me to get to where I am. And I have some really interesting and unique experiences that have allowed me to learn and grow from that. I think knowing what I know now, if I look at that decision versus hiring a coach for $18,000, who at the time was more money than I made my previous year, that was an amazing decision. The difference was that when I invested $35,000 in product, I didn't build skills. When I invested with a coach, I did. And it's the same. Like I was asking a bunch of clients the other day. I said, how many of you guys invest in the stock market? And everyone's like, not everyone, but half the people raised their hand. I'm like, well, what kind of return do you guys get on average? It was like 10%, 9%, 12%. I'm like, if you invested $100,000 in a business coaching program and you had a 12% return, you'd be pretty pissed. And everyone's like, I definitely would be. But here you are giving money to other companies you have no idea about, you have no control over, and hope for the best. What if you took that 100,000? I'm just using $100,000 as an example. But if you took that $100,000 and invested into a coach, business, mentorship, whatever it is, and let's say, worst case scenario, it was a scam, like, you lost all your money, it didn't work out. Worst case scenario, you'd probably leave with some skills if you showed up and did the work. If you lost all your money in the stock market, you leave with nothing. Unless you were a day trader and you learned how to trade stocks, whatever. Like you, you learn, you leave with nothing. And that's why when I, when I look at, when I, when I ask practitioners, like, you spent $300,000 to go to naturopathic college. Cool. Why did you do that? And they might say, well, I don't know, because I wanted to. I'm like, okay, well, why did you want to like? And eventually comes down to, so I could have the capability to help people and do my thing. Amazing. So that tells me you're the type of person who values investing in your skills, and that's awesome. But now you have zero skills on the business side, wouldn't it make more sense to invest in some of those so you can actually repay that debt and get where you want to go? And I have these conversations a lot because it's weird that we'll spend so much money on formal education yet do nothing to build our skills and business acumen, even though it's the single most powerful vehicle we have from an investment perspective, like, I don't know about you, Sachin, but, like, if I invest or reinvest in my company in the form of, let's say, advertising, and I can turn a profit that in 30 days, I'm not seeing that type of return anywhere. I mean, we live in Toronto and you might have a doubling of real estate in seven to 10 years, maybe. But if you could double in 30 days or a couple months with your business, like, nothing comes close to that. And I just wish more people started to understand that. And I think where the discrepancy is, they look at, well, what if this doesn't work out for me? Like, what if I lose my shirt working with this coach? And the way I look at that is like, well, that's on you. Because value is an extraction game. It's most often caught, not taught. And I think this is where I want to just call BS on some of this conversation around. There's a lot of, like, scam artists out there and so forth. We have a lot of mutual friends and they're all doing amazing work. And we have people that come to work with us who've worked with some of them previously. And when they say, well, I didn't have the best experience with so and so, I'm like, that's a bit of a warning flag for me because I'm like, honestly, you did that and that and you're still like, pooh poohing and playing the victim. Maybe you're the common theme in both those scenarios. So why don't we put on our big boy pants and take ownership of the fact that we didn't do shit, or we gave up when it got tough, or we actually didn't fully commit? That's where I think the biggest issue is, like, people not taking full ownership of their own results. And then they're looking for, like, I need to know the guarantee. I need to have a guarantee for this. Great. Well, when you invested $300,000 naturopathic college, what guarantee did they promise you? Nothing. And why did you do it? So, like, again, it's just like going back to like, you did it. Like, why is this any different, right? And it's just weird that we have these double standards and just ways of thinking about things that don't support us. And a lot of it comes down to fear. And I guess, you know, for me, coming back to what I said earlier on, I just, I do really think a lot of this comes down to very small thinking and small vision. If you just want to cover the bills, whatever, like, it's. Nothing's going to make sense. But if you say you want to impact people's lives and you want to do something significant, you can't look at an investment in yourself and your business as like, this is too much. If you invest five, five, ten, thousand, thirty, whatever it is, like, you have to understand that you will make that work if it's a must. Like that $18,000 I invested with my first coach. I was scared shitless. I'm like, I had to use two credit cards. I felt the butterflies in my stomach. But the thing was, and I remember my. I remember saying to myself, like.

I.

Gotta figure this out no matter what, because now I was in, right? It's like I was dropped into the ocean. I had to find a way to swim to shore. That's a great position to be in some People can't handle that. And you know, we talked about this loosely earlier. You know, when you're looking at, do I have what it takes to be an entrepreneur? A lot of people don't, right? Because they get dropped off in the ocean and they swim a little bit and they're like, I'm cold. You know, my arms are tired. And it's like, well, you're about to get eaten by a shark. And they're like, yeah, I'll get eaten by the shark and I'll come back in the next life as whatever. In business, the thing is like, it is so friggin hard. And I tell this in our, like, I share this in our market. I'm like, guys, like, this is the hardest thing you will ever do by far, albeit a major health thing. But the thing is like, the payoff is so worth it. And where people get fixated is they get so hung up on the price instead of the payoff, they're comfortable in their current situation as opposed to thinking about what their vision looks like. So when you, I use the example of like an elastic band, if you stretch an elastic band a little bit, there's no, there's no energy there. But if you really stretch it and you create an intention, there's a lot of power there. And I think a lot of people, just very small intentions and there's not enough energetic juice to get them out of bed in the morning to do whatever's needed to do that extra rep, to do that extra thing to get them to the next level. And I think if you, if your vision is to cover the bills and make a bit of passive income, don't even bother, just go work for someone else because it's too hard not to do something great. And the good thing is that there's so many mediocre businesses that it doesn't take that much to be a lot better than them. But you just have to have a bigger vision.

Yeah, it's such a great point and I like to highlight that for people is that, hey, even when I'm doing a workshop, I'm like, listen, there's a hundred of you on this call and Statistically less than 5 of you are going to do anything with what I shared today. So all the odds are stacked in your favor to learn this, to apply it. And it's not even about outworking the other person. That shouldn't be what drives you. But you can let go of that thought that, oh my God, everyone's learning this and they're gonna outwork me. Statistically, most people won't. I love your thoughts on just kind of unpacking the entrepreneurship thing a little bit more. Who do you feel or what are maybe some common themes that come up for people who can identify as being entrepreneurial in their spirit? Or what are some things that people that come up for people who maybe you've identified are not good at entrepreneurship? Have you identified certain characteristics?

Big time, yeah. For me, I don't even care about their business experience. I care about their traits. Because I can talk to someone in one minute I'll know if they're going to succeed or not. I'll give you an example. So one of our clients came to us at the beginning of 2020, just before the pandemic. And I said, hey man, I think you're a bit early. And he's like, no, watch me. He was making 800 bucks a month and in a year and a half he built a multiple seven figure business. Same coaching, same strategy, but he crushed it. And it's like I could say, well, it's because of us. I mean, sure, but he was the type of person to get the most value out of it. And I could tell really quickly with someone like, yes, you have to be an expert in our space. We'll just kind of put that aside. If you do not have self confidence, like self belief, you're toast. If you don't believe in yourself, go work for someone else. Like, don't even start, just pack it up, go make lattes, whatever. If you don't believe in yourself, here's the thing, no one else is going to. The odds are so stacked against you in business that you have to have, I call it delusional optimism. You have to have this persistent thinking of, I will make this work, things are going to work out for me, the universe is supporting me, it's all good. And most people don't. And they freak out when there's a little, you know, hurdle in the road or whatever it is. So that self belief is really important. The second thing is drive. We talked about having a vision. If you have a small vision, like it's again, it's, forget about it, it's not even worth it. There's just like, if you think of a rocket ship leaving the earth, there's so much energy required to get it out of orbit. It's the same thing with business, you know, like, it's like if you had a rocket ship that was only going to go from here to 10,000ft, like, why would you even bother like it's just going to come right and fall. So you have to have a big vision. And that, that might scare some people because they don't know what it looks like at that level. It's like, well, I don't want to, I don't want to make too much money because if, if I do, it's because I'm working with too many clients. And if I'm working with too many clients because I have no time in my life. And that's because they're thinking from the frame of what they're currently in. Right. But it doesn't mean that you can't change the model. Like there are people out there that are working with thousands of clients at the same time, impacting more lives. But I really want to make sure that every one of my clients gets love. And I'm like, cool, you can keep telling yourself that story. It's going to keep you small if you want to stay there. Amazing. So I think the drive is very important, the self belief is massively important. And the other thing is just having a growth mindset. Like being humble and coachable is really important. Like as, as much success and as many, many more failures as I've had, I realized like, I am not smart enough to get to the next level. Like I have to get out of my own way. Because you as the business owner become the cog in the machine because you will delegate last which we're best at doing. So for me, it's marketing. And the very fact that I've held on the marketing for so long is the very reason that we haven't grown to where we want to grow yet. And coming to the realization, like, I'm humble enough, like I'm, obviously I have confidence, like I really believe I'm good. I know that. But I am also very humble to recognize I'm not good enough. And there are other people that are way smarter than me in certain verticals that I just have to get out of their way and allow them to drive the bus. There are many practitioners in health who are like, I have this really special way of doing things that only I can do. No one else can do it. Okay, great, have fun with that for the rest of your life. Or you know, I'm not, I'm not open to feedback or taking coaching or I, I really want to put my thing out this, this way. And it's like no one cares about it if you put it out that way. You probably have to wrap it in this type of wrapping paper and then you can give it to them on the inside like that, that. Well, no, I don't really want like, dude, we're giving you the recipe for chocolate cake. If you swap the eggs for chia seeds, I can't give you the same results. So I think the coachability and being humble is important. That drive and the self belief are really three big traits that we look at.

When should somebody throw in the towel? So there's probably lots of people that have given it the old college try, so to speak, and maybe it's not working out. Like what do they need a coach? Do they need to throw in the towel? Do they need a new belief system? Like where, what's that next step for them?

Yeah, that's a hard question to answer. I think you have to be so committed to the vision you want to build because for me it's like I would never ever consider throwing the towel because I am so committed to the vision that I have and what I'm doing and the purpose I'm here to do. I don't care if a frigging meteor like fell on the, fell on my house or, or the business blew up or whatever. Like I would be, I mean for me, I can't just sit on a beach and do nothing. Like I have to. I think if you're an entrepreneur at your core it's, we definitely want freedom, right? We want the freedom to choose, have choice, have options. But it doesn't mean lay on a beach. It means I get to do what I want to do, with whom I want to do. Like and, and for me, I work more now than I did when I was burned out of personal trainer. But I love my work and I wake up at four in the morning and I just, I get to it. It's, it's the best. So I think you have to be really like so connected to what you're doing beyond the money. Like it's not about the money. And like, yeah, money, you can use it as a scorecard and you can have some cool stuff along the way, but it's about whatever it's important, whatever's important to you. For me it's like it's the growth of who I get to become as I go through this journey. So if we want to build a billion dollar business, I don't care about the money. It's who do I get to become in that journey. That's what I get excited about. What are the challenges that I can't yet overcome? What are the problems I don't yet know how to solve that I will be able to solve. And I think a lot of entrepreneurs are very growth oriented and we relish that growth and that contribution. So, you know, I don't, I don't know if it's so much of like throwing the towel as opposed to maybe throw in the towel here and pivot this way. And I think sometimes. But again, there's a very strong caution there because the grass, the grass is not greener on the other side. It's greener where we water it. But sometimes it's hard to know without discernment and context if what you're doing isn't working because no one cares about it. Like, just there's no product to market fit or you just haven't given it enough time. I see a lot of people want to switch niches or whatever. I'm like, dude, you're just going to deal with the same stuff in a different vertical. It's, it doesn't matter. Like, you have to go through the levels like, like Mario Brothers. Right? So if you are, if you're committed to living a great life and contributing in a big way and you know in your core that you're unemployable and that you can, you have ideas that you want to bring to life, I think you have to pursue that and then you'll run into challenges. And as long as you're able to make decisions, take action and then quickly pivot, like if, like something doesn't make sense. Okay. If you can have mentorship and guidance so you can avoid some of those potholes and have conversations to be like, hey, Satchin, like, I've been at this for a while. What do you think? Like, having those conversations can definitely help as well, but I think it's, you got to have the fire in the belly. Right. And I, and I don't know if enough people have that.

You know, speaking of entrepreneurship, I, I saw a post that you did where you're. It's a picture of you and X is a picture, a famous, very famous picture of Steve Jobs. I think it's a cover of his autobiography, if I'm not mistaken.

Yeah.

And so I'm assuming you're a big fan of Steve. Who are some of the other entrepreneurs that you admire and maybe there's books that you suggest or people that, that inspire you, that. I'm always curious about that because it clues me in, into the way you think as well.

So I don't know if I admire anyone in the fullest version, like the holistic version of that person. So, for instance, like, Steve Jobs could be seen as a tyrant in some conversations, but I think there's aspects of him that I admire, which is this relentless pursuit of high standards and excellence. I love that about him. Everything else I'm not too sure about. I don't know him personally. I don't know what his family life was like. Richard Branson, I love and admire his ability to take risk and think big and challenge the status quo. How he is as a family man. His relationships, I don't know. So I share that because I don't know if, like, if I have one person as a reference who has the whole package, because for me, success is not about money. It's like, I'm very grateful that I spend a lot of time with my kids. I work at home, I see my wife all the time. My health is awesome. I feel fitter now than I did in my 20s. All of that stuff is important to me. And I don't know if I have a single reference point for someone like that, but I take elements of like, Novak Djokovic, right? Like, the best tennis player of all time just won the US Open this past weekend. The guy's like, physically toast on the court and he finds a way to win and like to see like, what he's gone through in his life. Coming from war torn Serbia and dealing with that, like, the resilience he's built as a person and seeing, I don't understand, like, he's out of the top tennis players, he's probably the one that people like the least. And I think this guy's the most spiritually evolved and the most generous and the nicest. And for some reason, I don't think he gets the love he deserves. I have a tremendous amount of respect for people like that. So I look at great athletes like him, like Tom Brady. I like the process, right? I like the Kobe's who go to, you know, do two workouts a day instead of one because everyone's so focused on like, the veneer, the. The outcome. I want to know, like, what's the process? Like, Mr. B started doing YouTube when he was 13. He ate crap for like nine of those years. And then he became Mr. Beast as we know him. But the thing is, people don't recognize the obsession he had every single day of learning about YouTube and the thumbnails and the creative aspect. And it's like, oh, like, here's this guy in his 20s who's, you know, like the biggest influencer on the planet. It didn't just happen. Like he went through a journey of a decade and it just so happens he started at 13 instead of a 30. So I, I really, really admire people who commit to the process because I think that's where greatness lies. And if more people understood that and really relished the journey, the highs and lows. And this is why I do my best to be very realistic with people. It's like, listen, like working, if you're to work with us, it's not going to be easy. There'll be moments where you hit your head against the wall. There will be moments where you may want to give up. There'll be nights where you don't sleep well. But I promise you, we'll be with you every step of the way and it'll be the best decision you ever make for yourself. But I'm not going to sit here and say like, you're going to make a million dollars tomorrow. It's going be the easiest thing ever. Because expectations have to be set properly. And if people are coming in, it's like if you worked out expecting it to be easy and with no soreness and then you woke up the next morning and you couldn't walk, you'd be pretty pissed. So I think being transparent is super valuable in that context. But nonetheless, just to kind of bring this full circle, I look at people I admire in different aspects of their life. Right. So whether it's a family man or a business person or, you know, how people approach their product, or I take elements of different people and that's kind of how I've pieced what I think success looks like in my life.

If that amazing, hopefully. No, I love that, I love that response. And it kind of reminds me of something that I tell people as well, is that, you know, if you, if you're, if you look up to someone, admire them, for lack of better term, admire them for the whole person. Right. Or, you know, not just the parts that you see, the veneer that you see as you describe. So, yeah, we can piece together that perfect person, the perfect family man, the perfect entrepreneur, the visionary, the risk taker, all the different archetypes and learn from them, learn from their experiences, learn from their downfalls and mistakes they've made.

Yeah.

Along the way, a couple more questions. I, I, I'm quite curious what you're up at 4am so I'd love if you would just walk us through what your day looks like so people get a sense of, you know, what it takes to, to win here.

So I'll just share like what my current day looks like. And it's, it's evolved over time. So in our previous house we had a gym in the garage. I converted a freezer into a cold plunge. So I started my day at 4 right in the cold plunge and I loved it. Our current house doesn't have the same setup so I don't do that. And it's, it's something I miss and we're obviously looking at kind of resurrecting that. So what I do is I get up at 4, come down, drink basically a whole one of these of water and then I get into work. I just actually started that and I review my vision. So I have a, I don't have my phone on me but I have an app on my phone where I have all my goals and my visuals like visualization stuff. And I review that for about five minutes first thing in the morning I want to connect to my big vision and my one year goals. I review that actually three times a day, but first thing in the morning instead of going on Instagram as an example. So I have to be very disciplined around that because it's on the phone. Once I've done that it's like right to the computer and I get right into my most important work and I've gone through periods of time where I did some journaling and some reading first thing. But I know for me my most important work is done first thing. So I have focus time between 4:30ish and about 8 in the morning and I try to turn off all the distractions and it's really just me in a Google Doc or me in a notepad thinking through some thought leadership stuff or some frameworks or product improvements. And that's what the first couple hours of my day looks like. My kids obviously are back at school now, so between like 8 and 9 it's just kind of hanging with them. I don't really walk into school anymore because they don't really want me to. Like they're on their bikes and they just, they're like see you later. I'm like, oh, I kind of miss walking you guys to school. They're like, grab a bike.

A bike with them.

Yeah, I know. I mean I could, it's. But I actually like moving my body walking wise. But yeah, so usually like I might walk to school even though they're like a kilometer ahead of me. Just like in my walk in and then after that I might have a bit more work I'm doing in the morning. Mondays I do all my meetings Wednesdays. I have a few in the afternoon. So typically, like from morning until about 11am that's just like my focus time. 11am until about three or four, it's meetings. Not every day, but two days of the week, I'll do some interviews like this. And I just like taking time to get outside work out. I mean, I work out 45 minutes every day. I walk or run 5km every day. I stretch every single day. So, like, activity is a very important part of my. My daily routine. Minimum 30 minutes of learning, which is like, it's usually more than that, but minimum 30. So I'm reading, listening to podcasts or audio is something to grow my mind and doing my best to support outside of, like coaching my clients a couple times a week, spending time coaching my team and looking at how we can continually elevate the business with amazing people, support them, level them up. And that's pretty much what it looks like. And then around this time or a little bit later, it's family time, make some dinner, take the kids to soccer, do stuff like that. So it's a very. I live a very. I don't really. I don't think my life is like that glamorous. It's very boring, but I love it. I get a lot of joy out of that routine, like just looking at trees in my backyard, going for a walk. I get a lot of pleasure out of stuff like that. So that's what my routine typically looks like.

I love that. Simple, to the point. You don't need this extravagant morning routine to get down and eat the frog. As Brian Tracy would say, do that. You know, sometimes that difficult thing that most people tend to put off, just get it out of the way, do it first thing in the day. And, you know, good luck with the ice plunge, man. I know it's starting to get cold here in. In Ontario, so.

Oh, it's the best. So our pool, my wife likes to keep warm, and now it's like getting a little bit colder. All of a sudden I'm like, babe, turn the heater down. Because now I can actually use the pool as a little bit of a cold plunge first thing in the morning. So I told the pool company, we can close the pool like mid November, but in the meantime, keep it open. I'm going every morning. Let's have some fun.

That's awesome. There's actually a way off topic here, but since you. Since we're talking about pools, there is a compound that you can add to your pool that Keeps it accessible to you throughout the season. So you can actually use your pool in the winter as well.

So it keeps it at a certain temperature without.

Well, not temperature, but the chemistry of the pool. Like when they win. When they winterize your pool, sometimes they put stabilizers in there that aren't so good for us, but there's actually a compound that you can use that I think it's called ocean, that you can put in the pool. So you could use it as a cold plunge throughout the winter. Nice. If you want to, you just gotta peel back the COVID of course.

Nice. That's good to know.

Awesome, man. Well, I see our kids are home, so that means it's. It's. It's family time. Same with me. My son just walked in, so. Thank you, man. This has been so enlightening. I. I took notes. I'm gonna go back and watch this interview, and for all of you that are tuning in, whether you're watching the video or watching or listening to the audio, go back. There's. There's a lot of nuggets, and I feel like this is one of those conversations that you could watch even 30 days from now, and you'll pick up something different. It's like a. It's like one of those movies. You pick up a little detail because you're a different version of yourself. Yuri, what's the best place for people to learn more about you, follow the work that you're doing, maybe even get in contact with you?

Well, if you're listening to podcasts, we have a podcast called the Healthpreneur show on iTunes, Spotify, all that jazz. I think you've been on the show a couple years ago, which was awesome. And other than that, the best place is just touch base with me on Instagram. I'm@healthprinter, and then obviously I post a lot of stuff on YouTube. But, yeah, those are probably the best places.

Thanks, man. Well, enjoy the rest of your day. We'll be in touch. We'll set up a time to connect and. And hang out in person a bit more.

I love.

I love traveling places and meeting cool people, but there's so many cool people right in our own backyard. So let's make it a point to connect the season 100.

Thanks for having me, man.

My pleasure. Talk to you soon.

Yeah, bye.