Two founders built a membership community by rejecting high-status influencers and big names who were rude or mistreated staff. They turned away money and networking opportunities to protect the culture. Regular members ended up with better financial outcomes than the excluded big-deal prospects.
Chapters
I didn't realize actually till you said that how it is sort of weird because not everyone was invited.
That's a tactic used by douchebags. Other things about now we're business is we were careful about the people. So we actually kicked out a lot of big deals for the reasons that we didn't have rules like the beginning, like we do now. But if people were assholes or they were status monkeys or they were weird or mean to our shuttle drivers, like little things, we wouldn't invite them back. And we didn't invite back a lot of people who were way higher status than the people we did. So we stuck to our guns that way because it took 4 years to create our actual membership. It was that that I think did it. We're going to create a community, but it was the getting rid of that and not allowing that behavior that we actually did and lost a lot of potential money and potential people because those people are pretty big influencers that we didn't allow back. So more slogging through the regular people. And then what happened is a lot of the regular people actually are doing better financially than those people anyway. You find out a lot.