Sam Ovens uses Lean Thinking's framework to separate value-adding work from waste. He mapped his company's roles and found most weren't customer-facing, mostly paid-advertising functions. This analysis shaped his approach to cutting non-essential positions and realigning resources toward what customers actually experience.
Chapters
What are examples of things that were painful when you were talking about school or downsizing that you decided to get rid of that weren't really helpful? There's this really interesting form of analysis. I learned it from this book called Lean Thinking. They basically looked at how Toyota implemented its production line, which is one of the most lean companies there is. They have this process of analyzing all the flows in a business and all of the stuff that's people are doing, right? They try to determine if it's value or waste. And value is defined as something that improves the customer's experience. So it's value interpreted by the customer, not value interpreted by anyone else, right? I found this really fascinating because I started analyzing like, who are all the people in my company, right? I just listed them all out. What do they do? Only a few of them were customer-facing and most of them were doing things that never touched a customer. What I realized is most people in my company were doing things relating to paid advertising.