Two creators debate whether constant content creation actually sells products. One argues messaging beats product quality; the other says the whole approach relies on a 1940s marketing myth that exposure alone drives sales.
Chapters
The first thing when you said that I think of is first was what you said, I need a better product. And then I go, no, wait, I don't need a better product. I need better messaging or I need to create better content and go on social media and post every day so I can get that attention because attention is the most scarce resource in the world right now. That's, that's what sort of like comes to my mind as, as what's being told to people, to creators, to marketers, to companies.
Yes. And it's been told to them by hustle porn stars and it's predicated on a marketing model that comes from the '40s and '50s called reach and frequency. The idea being the more people who see and hear my brand, the more likely is they will buy from me. It's categorically false.