Sachit GuptaFounder, CreatorsMBA.com · Founder at CreatorsMBA.com

Easy formula for increasing sponsor revenue #shorts

16 Sept 2022 · 0 min

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Sachit Gupta breaks down three ways to grow sponsor revenue beyond signing new sponsors: get existing sponsors to buy more episodes, fit multiple sponsors into each episode, and offer more sponsorship formats. These three levers let you increase revenue without constantly hunting new deals.

Most people, when they think about increasing their sponsor revenue, the first thing they think of is, okay, we got to go sign new sponsors. There's really 3 other things that you can work on: quantity, capacity, and frequency. Getting people to sponsor more episodes, getting people to buy more episodes, increasing the number of ways someone can sponsor you. So instead of having one sponsor per episode, go 2, 4, 6, 8.