Alisha Belluga ran a free storytelling bootcamp for 200-300 people in 2018 to test demand, then launched a paid version at $3,000-$4,000 and converted 50 attendees. She repeated it weekly and scaled into substantial income by productizing her expertise.
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I just thought to myself, it's not a good idea to offer service. And I have this talent to look at the market and find a gap. So I looked at the market and I was like, okay, so I'm really skilled in storytelling. And I thought, okay, why not do a bootcamp? So I just came up with this back then concept in 2018 of doing a free group for a couple of days, 3 to 5, And I think I had like 200, 300 people in that for free. And then I just opened up like my storytelling bootcamp. I think it was 3,000 or 4,000. Then like, I think I had 50 people signing up for that based out of 300. That was a good conversion. And because that went so good, I just did it over and over again every week. I just continued to do so. So that generated a lot of money.